Posts Tagged: Forms of Business Ownership and Organization (p144)

How Rosalind Brewer, Starbucks’ First Woman COO, Got the Job

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Rosalind Brewer’s first step toward the COO job at Starbucks(SBUX, -1.55%) happened completely by chance. Source: Fortune.com – video report Date: Sep 07, 2017 Link: http://fortune.com/2017/09/07/rosalind-brewer-starbucks-coo/ Questions for discussion: Why is Rosalind Brewer a good choice for this job? What does the article say about corporate cultures for executive development?

Apple Is Losing Its Cool Factor And That’s A Problem If They Want To Break Into TV.

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Apple spent much of the 00s riding high on a wave of cool. Whether it was MP3 players, smartphones, tablets or laptops, Apple was the brand that everyone wanted and anything else seemed like the “sensible” (read: uncool) pair of sneakers your parents forced you wear in sixth grade. (Growing up in New York… Read more »

YouTube’s Teen Viewers Complain of Too Many Ads

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: But it’s also the platform teens are most likely to use daily Source: eMarketer.com Date: Sep 07, 2017 Link: https://www.emarketer.com/Article/YouTubes-Teen-Viewers-Complain-of-Too-Many-Ads/1016436 Questions for discussion: What sort of advertising should be used by social media sites targeting teens? Why do you think teens respond to these ads as they do? How should advertising managers respond to… Read more »

General Mills CEO Leadership Advice

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: CEO Jeff Harmening has a plan to bring up sales by the end of 2017. Source: Fortune.com – video report Date: Sep 02, 2017 Link: http://for.tn/2wpIkVO Questions for discussion: Do you think Jeff Harmening’ planning strategies make sense? How would you describe his leadership style?

Silicon Valley Courts Brand-Name Teachers, Raising Ethics Issue

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: MAPLETON, N.D. — One of the tech-savviest teachers in the United States teaches third grade here at Mapleton Elementary, a public school with about 100 students in the sparsely populated plains west of Fargo. Source: NYTimes.com Date: Sep 02, 2017 Link: https://www.nytimes.com/2017/09/02/technology/silicon-valley-teachers-tech.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business&region=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront Questions for discussion: Explain the ethical issues at work here. Do you… Read more »

The Maker of the Infamous $400 Juicer Is Shutting Down

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Juicero has run out of juice. The San Francisco-based maker of counter-top cold-press juicers said today that it is shutting down operations and suspending the sale of its presses and produce packs immediately. Source: Fortune.com Date: Sep 01, 2017 Link: http://fortune.com/2017/09/01/juicero-is-shutting-down/ Questions for discussion: Why do you think this start-up business failed? Is there… Read more »

Taylor Swift: By the Numbers

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Here’s how much Taylor Swift has raked in over the years. Source: Fortune.com – video report Date: Aug 25, 2017 Link: http://for.tn/2wuBMWQ Questions for discussion: Describe the Taylor Swift “brand”? How else could she generate revenues? How would you manage her brand as she ages?

How to Make an American Fashion Brand (No Sewing Required!)

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: LOS ANGELES — Two summers ago Lara Pia Arrobio was working as a designer for the clothing company Reformation when she was recruited by Zara, the fast-fashion behemoth, for a job at its headquarters in Spain. Source: NYTimes.com Date: Aug 26, 2017 Link: https://www.nytimes.com/2017/08/26/fashion/lpa-los-angeles-lara-pia-arrobio.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business&region=stream&module=stream_unit&version=latest&contentPlacement=2&pgtype=sectionfront Questions for discussion: Explain the success of this company? How does this story… Read more »

Is MoviePass’s new $10-a-month movie ticket deal really as epic as it seems?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: There has to be some sort of a catch, right? Source: MarketWatch.com Date: Aug 15, 2017 Link: http://www.marketwatch.com/story/is-moviepasss-new-10-a-month-movie-ticket-deal-really-as-epic-as-it-seems-2017-08-15?siteid=nwtwk Questions for discussion: Who is the target customer for this business model? Does it make sense for theatre management to join this program? What other pricing models would work for theatres?

Luxury Brands Rethink Approach in China

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Firms that once recoiled from online retail now see path to growth Source: eMarketer.com Date: Aug 17, 2017 Link: https://retail.emarketer.com/article/luxury-brands-rethinking-their-approach-china/5995f04bebd40003acdf2e13?ecid=NL1001 Questions for discussion: Summarize the main research points presented in the report. What do you suggest management do? Why?