The automaker’s long history does include prior troubled times. Embedded video from <a href=”http://money.cnn.com/video” mce_href=”http://money.cnn.com/video”>CNNMoney.com Video</a> Source: CNNMoney Reports – video report Date: 5/01/2009 Keys: Marketing, brands, finance, management Link: http://money.cnn.com/video/news/2009/05/01/news.050109.chryslerthen.cnnmoney/ Questions for discussion: Do you think Chrysler will rebound this time? Explain your answer. Will the alliance with Fiat be positive or negative for… Read more »
Posts Tagged: marketing
Chrysler aftershocks to hit industry hard
Experts worry that auto suppliers will be devastated by Chrysler’s bankruptcy and the shutdown of its plants. Source: CNNMoney.com Date: 5/01/2009 Keys: Economics, supply chain, operations management, marketing, labor relations Link: http://money.cnn.com/2009/05/01/news/companies/chrysler_aftershocks/index.htm?postversion=2009050116 Questions for discussion: The article explains the chain reaction resulting from Chrysler’s closing plants and reducing production. What would you do now if… Read more »
MTV Plays Telephone With Twitter
The old children’s game of Telephone, in which a whispered message is passed — and inevitably distorted — among players, has obvious applications on a platform like Twitter. The question is whether those applications can be made to benefit an advertiser. Source: Clickz.com Date: 5/01/2009 Keys: Marketing, advertising, strategic alliances, technology Link: http://www.clickz.com/3633603 Questions for… Read more »
Goodbye Trans AM
GM is preparing to ‘kill off’ its Pontiac brand as the carmaker searches for viability. Embedded video from &lt;a href=”http://money.cnn.com/video” mce_href=”http://money.cnn.com/video”&gt;CNNMoney.com Video&lt;/a&gt; Source: CNNMoney Reports – video report Date: 4/24/2009 Keys: Marketing, positioning, brands, operations management Link: http://money.cnn.com/video/news/2009/04/24/news-gm-pontiac-042409.cnnmoney/ Questions for discussion: Do you agree with the explanations offered for shutting down the Pontiac brand name?… Read more »
YouTube Video Annotations Gain Momentum with Advertisers
H&R Block is one of several big brands making use of a video annotations feature released last summer by YouTube. The tax preparation company is running a Razorfish-designed YouTube game that lets users click on “hot spots” in videos that link to other YouTube videos or Web sites. Source: Clickz.com Date: 4/23/2009 Keys: Marketing, advertising,… Read more »
New home sales show signs of revival
Sales of newly constructed homes are showing indications, ever so slight, that the housing decline may be near an end, a government report showed Friday. Source: CNNMoney.com Date: 4/24/2009 Keys: Economics, supply & demand, marketing, pricing Link: http://money.cnn.com Questions for discussion: Housing is a major economic factor that determines employment and production levels in many… Read more »
CBS Sticks to Independent Web Strategy, and Agencies Cheer
Recent reports suggest premium video portal Hulu is on the verge of selling a stake to Disney-ABC Television Group and hosting Disney/ABC content on the site. If a deal happens, Hulu — already backed by NBCU and News Corp. — will be just one partner short of achieving a monopoly among broadcast giants. And that… Read more »
Fiat could ditch Chrysler
Italian car maker says it could abandon partnership talks with the ailing Detroit company if labor concessions aren’t made. Source: CNNMoney.com Date: 4/15/2009 Keys: International business, marketing, government, bankruptcy Link: http://money.cnn.com Questions for discussion: What would you advise Chrysler to do? Do you think the deal makes sense for Fiat? What would you do if… Read more »
Hyundai’s $50,000 Puzzle: How to Sell New Luxury Car
Hyundai Motor Co. Chairman Chung Mong Koo insisted the revamped Equus luxury sedan meet all regulations in the U.S., where Hyundai’s flagship has never been sold. Now the U.S. unit has to figure out how to sell a car that costs as much as eight times more than its Accent compacts. Source: Bloomberg News Date:… Read more »
Forget banks, keep an eye on trucks
Transportation stocks have outperformed the broader market lately. That’s a good sign as long as freight shippers say the economy is stabilizing. Source: CNNMoney.com Date: 4/10/2009 Keys: Stock market, forecasting, marketing Link: http://money.cnn.com/2009/04/10/markets/thebuzz/index.htm?postversion=2009041012 Questions for discussion: To investors in the stock market, earnings are the primary indicators of a firm’s financial wellbeing. The focus is… Read more »
