Why the Kids of NYC Prep brandish BlackBlackberrys.  Source: CNNMoney.com Date: 7/17/2009 Keys: Marketing, target market, branding, re-positioning, consumer behavior, new product development Link: http://brainstormtech.blogs.fortune.cnn.com/2009/07/17/privileged-teens-and-their-digital-toys/ Questions for discussion: Summarize the reasons given for Blackberry’s success among teens. Which reason provides the greatest explanation for the popularity among this “target marketâ€Â? Explain your thinking. Given… Read more »
Posts Tagged: marketing
Dell poised to benefit most from PC market recovery
All signs are pointing to an improved PC market that will start to materialize later this year and really regain ground next year. Dell, the PC maker that’s arguably been battered most by the downturn, also stands to make the greatest gains when the seas begin to calm. Source: CNET News Date: 7/15/2009 Keys: Marketing,… Read more »
Sci Fi becomes Syfy
Science Fiction Cable TV network undergoes an overhaul, changing its brand image and name. Source: CNNMoney – video report  Date: 7/06/2009 Keys: Marketing, target market, branding, re-positioning, consumer behavior, new product development Link: http://money.cnn.com/video/fortune/2009/07/06/f_scifi_rebrand_syfy.fortune/ Questions for discussion: Who do you think is the target market for this firm today? Do you think the target… Read more »
What Chrome OS has on Windows that Linux doesn’t
Google’s Chrome OS isn’t the first operating system to challenge Microsoft Windows’ commanding lead. But it’s got an advantage that other rivals such as Linux lacked: the Web. Source: CNET News Date: 7/09/2009 Keys: Marketing, new product development, new technologies Link: http://news.cnet.com/8301-17939_109-10282442-2.html?tag=newsEditorsPicksArea.0 Questions for discussion: Do you think Chrome OS will succeed where others have… Read more »
Brand Barbie gets a makeover
Pushing 50, the iconic doll had lost her mojo. Richard Dickson is making her hot again. Source: CNNMoney.com Date: 7/10/2009 Keys: Marketing, target market, branding, re-positioning, consumer behavior, new product development Link: http://money.cnn.com/2009/07/09/news/companies/mattel_barbie_makeover.fortune/index.htm?postversion=2009071008 Questions for discussion: Summarize the reasons given for the successful rejuvenation of sales? What other reasons do you think might also have… Read more »
Ford: Consumers want green cars
The Ford chairman says higher gas prices and better quality hybrids have led to changes in buyer behavior. Source: CNNMoney – video report Date: 7/01/2009 Keys: Marketing, consumer behavior, new product development Link: http://money.cnn.com Questions for discussion: What are some of the reasons Bill Ford thinks consumers have avoided buying into “green cars†in the… Read more »
Fisker’s good Karma
Among the different alternative-fuel strategies playing out, Henrik Fisker is betting big on plug-in hybrids. At a recent dinner speech, he said plug-in hybrids, or PHEVs, will be the dominant type of car for the next 10 to 15 years. And he has reason to hope that will be the case as his start-up company,… Read more »
GM name still has value
CEO Fritz Henderson says the automaker has no plans to change its name. Embedded video from <a href=”http://money.cnn.com/video” mce_href=”http://money.cnn.com/video”>CNNMoney.com Video</a> Source: CNNMoney – video report Date: 6/23/2009 Keys: Marketing, brands, new product development, management Link: http://money.cnn.com Questions for discussion: Does this interview with Fritz Henderson suggest to you that GM management will be changing the… Read more »
China’s new frontier
Chinese telecom-gear makers Huawei and ZTE have already conquered Africa and Asia. Next stop: Latin America. Source: CNNMoney.com Date: 6/25/2009 Keys: International business, marketing, pricing, government Link: http://money.cnn.com Questions for discussion: Are you surprised by China’s successful pricing strategy? What can global competitors do in response to Chinese low-price strategies? Are there lessons to be… Read more »
Ballmer Strikes Cynical Tone on the Future of Ad Spending
Description: Speaking at the Cannes Lions festival yesterday, CEO Steve Ballmer said the company’s spending on annual measured media has climbed from $200 million to $700 million over a four-year period, as the company serves up new campaigns for Bing, Xbox, Windows, Internet Explorer, and other products. Source: Clickz.com Date: 6/25/2009 Keys: Advertising, marketing, Internet… Read more »
