New Kindle tablet targets the iPad

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Amazon doesn’t view its new tablets as hardware but more as a way to sell Amazon content as it tries to steal buyers away from Apple. Source: CNNMoney.com – video report Date: Sep 06, 2012 Link: http://money.cnn.com/video/technology/2012/09/06/amazon-kindle-fire-service.fortune/ Questions for Discussions: How is Amazon’s marketing strategy similar and yet different in comparison to Apple’s? Are… Read more »

No Joke: Jay Leno Took Pay Cut of 50%

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Late-night talk show host Jay Leno took a 50% pay cut as part of NBC’s budget-chopping effort last month at “The Tonight Show,” the network said, detailing the scope of the changes for the first time as well as the reasoning behind them. Christopher Stewart has details on Lunch Break. Photo: Getty Images. Source:… Read more »

As PC Sales Turn Down, Intel Trims Its Outlook

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  With the personal computer market stalled, Intel, the primary maker of computer chips, warned its investors Friday that revenue would be lower than expected, as would profit margins. Source: NYTimes.com Date: Sep 07, 2012 Link:  http://www.nytimes.com/2012/09/08/technology/intel-downgrades-sales-expectations.html?ref=business Questions for Discussions: What are the reasons for the situation at Intel and the PC industry in general?… Read more »

How Crayola crayons are made

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: For over 100 years, Crayola has mixed and molded crayons in the hopes of encouraging creativity in children. Source: CNNMoney.com – video report Date: Aug 29, 2012 Link: http://money.cnn.com/video/smallbusiness/2012/08/29/sbiz-hwgs-crayola-crayons.cnnmoney/ Questions for Discussions: Why do you think crayons and Crayola brand in particular have endured for so many generations? Describe the manufacturing process that was… Read more »

Facebook Shares Hit New Lows

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Facebook shares fell 5% to new lows Friday as two analysts from firms that underwrote its initial public offering cut their price targets on the shares, Paul Vigna reports on the News Hub. Photo: AP. Source: Moneywatch.com – video report Date: Aug 31, 2012 Link: http://on.wsj.com/R3hzXy Questions for Discussions: Summarize the explanation in this… Read more »

Obama’s small biz solar star fades

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: A small solar business, once the leading light of President Obama’s green jobs program, is now caught in an international trade dispute. Source: CNNMoney.com – video report Date: Aug 24, 2012 Link: http://money.cnn.com/video/news/2012/08/23/n-obama-solar-star-not-shining.cnnmoney/ Questions for Discussions: Summarize the history of this start-up business. What are the lessons to be learned about the globalization of… Read more »

Apple Gets $1 Billion From Samsung—Nothing Changes

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Apple got the best of Samsung in the first of their many patent trials to go to a U.S. jury. A nine-person panel came back to the federal courtroom in San Jose, Calif., Friday afternoon, after only three days of deliberation, and announced that the Korean electronics giant had infringed six of the seven… Read more »

Now it’s Dell being told: Junk PCs

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Description:  What a difference a decade makes for manufacturers of personal computers. Source: Marketwatch.com Date: Aug 22, 2012 Link: http://www.marketwatch.com/story/now-its-dell-being-told-junk-pcs-2012-08-22?siteid=nwtwk Questions for Discussions: What has happened to the PC business over the past decade? What are the possible choices facing management? What would you advise?

Why Progressive defended a client’s killer

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Progressive Insurance tried to use twitter to calm public outrage in a controversial death case, but it only made things worse. Source: CNNMoney.com – video report Date: Aug 17, 2012 Link: http://money.cnn.com/video/news/2012/08/16/n-progressive-insurance-social-media.cnnmoney/ Questions for Discussions: Summarize the legal issues in this case. What lessons are there for management that does not recognize the public… Read more »

How to tell what a company can afford to pay

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Description: Given the tight labor market, it’s tempting to immediately accept any job offer you might get. But how can you tell if a prospective employer is making the best financial offer for the position in question? Here are six ways to figure out if a company is low-balling you: Source: CBSNews.com Date: Aug 15,… Read more »