Posts Tagged: Starting Your Own Business: The Entrepreneurship Alternative (p182)

More Reasons Not to Fudge Business Expenses

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 6 Managing Financial Resources.

Description: It’s easy for entrepreneurs hatching startups to fudge the line between personal and business expenses. Is that laptop really used for your company, or for your kids? Are you discussing business at lunch, or gossiping with a friend? Beyond the typical admonitions about tax audits, running personal expenses through your business can backfire with… Read more »

From stay-at-home mom of four to furniture queen

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description:  Home furnishings CEO Judy George talks with Fortune about life as a working mom, cultivating a superhuman drive to succeed, and overcoming even the most public of failures. Source:  Fortune.com Date: Nov 09, 2012 Link:  http://management.fortune.cnn.com/2012/11/09/from-stay-at-home-mom-of-four-to-furniture-queen/?iid=SF_F_River Questions for Discussions: What are the entrepreneurial lessons to be learned in this report? How would you describe… Read more »

Manufacturing rebirth in the rustbelt

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Youngstown, Ohio has seen decades of decline but locals are starting to see a turnaround. Source: CNNMoney.com – video report Date: Nov 02, 2012 Link: http://money.cnn.com/video/news/2012/11/02/n-ohio-rustbelt-recovery.cnnmoney/ Questions for Discussions: What is the message in this report that explains how and why cities can prosper or decline? What does this report say about redeveloping manufacturing… Read more »

Q&A: Is Whole Foods Market spearheading a new form of advertising?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  If it weren’t for the fine print, you’d never known the two were connected.  On the entire Dark Rye website, the Whole Foods logo is nowhere to be seen. And yet, Vadan Less, co-founder of Dark Rye, says the online magazine does not mean to hide that it’s published by Whole Foods Market. Source:… Read more »

High Fashion, No Airbrushing

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Like most women, Tina Hines has her size — an 8 — and then she has her list of clothes that actually look good on her. Side pockets are out (they make her hips look too wide). Halter tops are difficult (she needs to wear a bra). Defined waists are good, and she likes… Read more »

Iowa Farms Minting Millionaires as Rich-Poor Gap Widens

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 6 Managing Financial Resources.

Description:  Pickup trucks lined a stretch of gravel road where 150 farmers mingled between 7-foot tall cornstalks and shimmering soybeans to see which of their wealthy brethren would bid on a swath of Iowa’s richest cropland. This was a farm — table-flat and 314 acres — so coveted that it drew three times the usual… Read more »

The future of rechargeable batteries

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Researchers at Argonne National Laboratory are developing car and smartphone batteries that can hold 50 percent more energy. Source: CNNMoney.com – video report Date: Oct 10, 2012 Link: http://money.cnn.com/video/technology/2012/10/10/t-lithium-battery-volt.cnnmoney/ Questions for Discussions: How do you think the development of this new technology will change the transportation and communications industries? Which other industries are likely… Read more »

For Some Drivers, an Electric Motorcycle Could Be the Best of Both Worlds

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Zipping around on a motorcycle can be fun, but being in a downpour or an accident on one is not. Driving a car is safer and more comfortable, but traffic and parking can be annoying. What if you got rid of the bad parts of both? Source: NYTimes.com Date: Oct 10, 2012 Link:  http://www.nytimes.com/2012/10/11/technology/start-ups/for-some-drivers-electric-motorcycle-could-be-the-best-of-both-worlds.html?ref=business… Read more »

3D printing buttons, jewelry and shoes

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: 3D printers are becoming more powerful and more mainstream, with a retail store opening up to sell them. Source: CNNMoney.com – video report Date: Oct 03, 2012 Link: http://money.cnn.com/video/technology/innovation/2012/10/03/3d-printing-buttons-jewelry-shoes.cnnmoney/ Questions for Discussions: Why do you think this technology would be appealing to customers? What consumer and small business applications do you think this technology… Read more »

A High-End Brand Tries a Different Sales Channel

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  Last week, we published a case study about Eve Pearl, an Emmy-winning TV makeup artist who founded a cosmetics company by the same name. In June 2011, with online sales and traffic at her three-year-old Manhattan boutique slower than desired, Ms. Pearl, 46, listened hard when ShopNBC, the nation’s third-largest 24-hour home shopping network,… Read more »