Posts Tagged: Starting Your Own Business: The Entrepreneurship Alternative (p182)

Double-dip fears grip Main St.

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 6 Managing Financial Resources.

Description:  Four family businesses in suburban New York are worried that they are going to suffer again from economic uncertainty. Source: CNNMoney.com – video report Date: 08/12/2011 Link:  http://money.cnn.com/video/smallbusiness/2011/08/12/smb_main_street_reaction.cnnmoney/ Questions for discussion: How are small businesses affected by consumer reaction to financial turmoil? How do they deal with the economic slowdown in business?

Secrets of a used car factory

Posted by & filed under Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Paragon Honda of Queens, N.Y. shows us how it builds its used car inventory by buying customers’ cars when they get them serviced. Source: CNNMoney.com – video report Date: 06/24/2011 Link: http://money.cnn.com/video/smallbusiness/2011/06/24/sbiz_used_car_honda.cnnmoney/ Questions for discussion: Explain the business model used by this firm. Why is it so successful? Why is this business doing well… Read more »

Take a risk, make a buck

Posted by & filed under Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives.

Description:  The founder of flash sale site Rue La La shares his thoughts on succeeding in business. Source: CNNMoney.com – video report Date: 06/16/2011 Link: http://money.cnn.com/video/smallbusiness/2011/06/16/smb_sbt_ruelala.cnnmoney/ Questions for discussion: What advice is presented to entrepreneurs? Why do you suppose this advice is ignored, quite often?

In search of the world’s best pizza

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description:  When Corky’s closed, a little slice of me died. How I found it back in business. Source:  Fortune.com Date: 06/10/2011 Link: http://features.blogs.fortune.cnn.com/2011/06/10/pizza-a-love-story/?iid=H_F_News&iid=H_M_News Questions for discussion: What does this article teach you about business success? How important is the entrepreneurial drive in order to become successful?

The Class That Built Apps, and Fortunes

Posted by & filed under Part 2 Starting and Growing Your Business, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  ALL right, class, here’s your homework assignment: Devise an app. Get people to use it. Repeat. That was the task for some Stanford students in the fall of 2007, in what became known here as the “FacebookClass.” No one expected what happened next. The students ended up getting millions of users for free apps… Read more »

Moms go gaga for diaper bags

Posted by & filed under Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: The founders of Skip Hop share how they became major players in the baby biz.  Source: CNNMoney.com – video report Date: 03/04/2011 Link:      http://money.cnn.com/video/smallbusiness/2011/03/03/smb_hwgs_skip_hop.cnnmoney/ Questions for discussion:  What has made this start-up business successful? How unique are the products they produce and sell? What does this report tell you about entrepreneurial effort and the… Read more »

The Fresh Prince of Streetwear

Posted by & filed under Part 2 Starting and Growing Your Business.

Description:  Jonathan Koon, auto-pimping mogul and designer, wants to be a billionaire by 30. Source: Businessweek.com   Date: 01/06/2011 Link: http://www.businessweek.com/magazine/content/11_03/b4211074000503.htm Questions for discussion:  How do you explain the entrepreneurial success of Jonathan Koon? What characteristics do you think are needed to succeed?