Description: First off, forget budget-cutting and think about training your existing staff Source: Businessweek.com Date: 10/04/2011 Link:  http://www.businessweek.com/management/five-steps-to-job-creation-10042011.html Questions for discussion: Summarize the prescriptions for job creation presented in the article. Do you think small businesses are more likely to respond to these suggestions?
Posts Tagged: Starting Your Own Business: The Entrepreneurship Alternative (p182)
Cable’s ESPN Dilemma: Wildly Popularâ€â€but Costly
Description: As the Disney-owned network pays more for sports content, cable bills may rise Source: Businessweek.com Date: 09/29/2011 Link:  http://www.businessweek.com/magazine/cables-espn-dilemma-wildly-popularbut-costly-09292011.html Questions for discussion: Summarize the problems described in the article. What are the possible solutions?
Diamond-Crusted Vertu Phone Defies Slump
Description: When Mohammed Al-Haj, a 27-year-old marketing executive in Abu Dhabi, hinted to his girlfriend that he wanted a new cell phone for his birthday, he wasn’t after the latest Apple Inc. (AAPL) or Android device. He wanted a Nokia. Source: Bloomberg.com Date: 09/29/2011 Link: http://www.bloomberg.com/news/2011-09-28/nokia-s-6-800-diamond-crusted-vertu-phone-defies-slump-to-win-sales-tech.html Questions for discussion: Explain the customer’s behavior in this… Read more »
The Russian Twins Behind Hit iPhone App Cut the Rope
Description: Efim and Semyon Voinov are hiring more engineers and expanding their brand into comics and stuffed animals Source: Businessweek.com Date: 09/22/2011 Link:  http://www.businessweek.com/magazine/the-russian-twins-behind-hit-iphone-app-cut-the-rope-09222011.html Questions for discussion: How are these brothers similar to other entrepreneurs? Are there differences in comparison to other entrepreneurs? Do you think their story is any different than others developers? Describe… Read more »
Blue Bottle: The best coffee you may ever drink
Description: You’ll have to wait a little longer for a cup of James Freeman’s caffeine from Olympus, but it’s so worth it. Source: Fortune.com Date: 09/23/2011 Link: http://features.blogs.fortune.cnn.com/2011/09/23/blue-bottle-coffee-james-freeman/?iid=SF_F_River Questions for discussion: Summarize the business described in this report. How is the business different from others in the same trade? Who are the target customers for… Read more »
Stitching a business from scratch
Description: Fashion designer Eileen Fisher didn’t even know how to sew when she started her clothing company but had the determination to succeed. Source: CNNMoney.com – video report Date: 09/16/2011 Link: http://money.cnn.com/video/smallbusiness/2011/09/16/hwgs_eileen_fisher.fortune/ Questions for discussion: How would you describe the entrepreneurial character of Eileen Fisher? Do you think her success is due more to her… Read more »
Highest Paid Entertainer in Hollywood
Description: Christopher Farley tells us who the highest paid entertainment in Hollywood is. Plus, Ayn Rand gets her own app. Chris Farley has details on Lunch Break’s Speakeasy Roundup. Source: Marketwatch.com – video report Date: 09/13/2011 Link:  http://www.marketwatch.com/video/asset/highest-paid-entertainer-in-hollywood/E8944865-993C-41F1-862A-1BE40B170E81 Questions for discussion: Explain the success of the entrepreneurs mentioned in this report? Are you surprised that… Read more »
Is your Gibson guitar contraband?
Description: Federal agents raid Gibson Guitar factories looking for rare, protected wood, such as ebony and rosewood from India, costing the guitar manufacturer $1 million in losses. Source: CNNMoney.com – video report Date: 09/02/2011 Link: http://money.cnn.com/video/news/2011/09/02/n_gibson_raid.cnnmoney/ Questions for discussion: What are the ethical issues in this case? Is Gibson management behaving in a socially responsible… Read more »
Daniel Gross’s Greplin Is One Smart Search Engine
Description: The precocious Israeli coder is co-founder of a startup building the one search box to rule them allâ€â€and to organize your entire online life Source: Businessweek.com Date: 09/01/2011 Link: http://www.businessweek.com/magazine/daniel-grosss-greplin-is-one-smart-search-engine-09012011.html Questions for discussion: What does this report suggest about entrepreneurship? Would you invest in this app? What are the difficulties, from a marketing point… Read more »
How Steve Jobs saved Apple
Description: A look back at why Steve Jobs was ousted from Apple and how his return reinvented the computer giant. Source: CNNMoney.com – video report Date: 08/25/2011 Link: http://money.cnn.com/video/technology/2011/08/24/t_steve_jobs_apple_fall_rise.fortune/ Questions for discussion: How would you describe the business career of Steve Jobs? What do you think Jobs’ legacy will be? Would you consider Jobs an… Read more »