The Business Of Lin
February 20, 2012 by Brahm Canzer
Filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources
Description: From Knicks jersey sales to tickets on the road, many firms are profiting from Linsanity. But can it last?
Source: CNNMoney.com – video report
Date: 02/17/2012
Link: http://money.cnn.com/video/news/2012/02/16/n_jeremy_lin_business.cnnmoney/
Questions for discussion:
- Explain the sudden financial changes to the various businesses mentioned in the report.
- Do you think this phenomenon can last?
- What strategic plans would you recommend to the various businesses mentioned?
- What should they be concerned with?
Is Boeing 787 Really a Dreamliner?
February 20, 2012 by Brahm Canzer
Filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management
Description: The Boeing 787 “Dreamliner” was billed as a revolution for travelers, offering a more humid, comfortable cabin and lighting that would lessen fatigue, dry eyes and jet lag. Scott McCartney on Lunch Break looks at the validity of those claims.
Source: Moneywatch.com – video report
Date: 02/15/2012
Questions for discussion:
- What are the important selling features to managers of airlines buying these planes?
- What are the features that would be important to passengers?
Google’s Bid to Be Everything to Everyone
February 20, 2012 by Brahm Canzer
Filed under Part 1 Business in a Global Environment, Part 4: Marketing Management
Description: A rumored audio device and new testing facilities hint at the search giant’s hardware ambitions
Source: Businessweek.com
Date: 02/16/2012
Link: http://www.businessweek.com/magazine/googles-bid-to-be-everything-to-everyone-02162012.html
Questions for discussion:
- Highlight Google’s strategic planning described in this report.
- Do you think they will be successful with this approach?
- Who would be Google’s competitors in the future if this approach is launched?
- How would you expect competitors to respond?
How Millennial Men React to Mobile Ads
February 20, 2012 by Brahm Canzer
Filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information
Description: eMarketer estimates that the number of US smartphone users will rise 44% this year to over 106 million. And as these users continue to do more activities on their phones, their likelihood of exposure to mobile advertising becomes assured.
Source: eMarketer.com
Date: 02/13/2012
Link: http://www.emarketer.com/Article.aspx?R=1008834&ecid=a6506033675d47f881651943c21c5ed4
Questions for discussion:
- What does this research suggest to marketing managers, from a strategic planning point of view?
- Do you think this phenomenon will affect overall advertising planning in the future?
Japan’s geezers turned gamers
February 13, 2012 by Brahm Canzer
Filed under Part 1 Business in a Global Environment, Part 4: Marketing Management
Description: Japan a nation known for its aging population, arcades have become popular with Japan’s elderly, prompting some to even host ‘senior nights.’
Source: CNNMoney.com – video report
Date: 02/08/2012
Link: http://money.cnn.com/video/news/2012/02/08/n_japanese_geezer_games.cnnmoney/
Questions for discussion:
- How have demographic changes in Japan affected business?
- What are some ideas you would suggest to the management of malls and game developers?
Sell more stuff by giving it away
February 13, 2012 by Brahm Canzer
Filed under Part 1 Business in a Global Environment, Part 4: Marketing Management
Description: (MoneyWatch) COMMENTARY We’re all in business to sell something, but sometimes one of the best ways to do that is to give it away. For some owners, that tactic’s anathema — “I’m in business to sell, not to give” — but their attitude is short-sighted.
Source: MoneyWatch.com
Date: 02/07/2012
Link: http://www.cbsnews.com/8301-505143_162-57371972/sell-more-stuff-by-giving-it-away/?tag=nl.e857
Questions for discussion:
- Do you agree with these marketing suggestions?
- Using an example of a business you are familiar with, list two “give-away” strategies and how the firm would recoup the costs.
Tesla’s Model X: Finally, an electric car we all want
February 13, 2012 by Brahm Canzer
Filed under Part 1 Business in a Global Environment, Part 4: Marketing Management
Description: Commentary Tesla Motors is helping destroy the notion that electric vehicles are green cars with unfortunate compromises.
Source: CNET.com
Date: 02/10/2012
Link: http://news.cnet.com/8301-11386_3-57374536-76/teslas-model-x-finally-an-electric-car-we-all-want/
Questions for discussion:
- Do you think this vehicle is “what we all want”?
- How should the industry market the concept?
How Zuckerberg changed the game
Description: Facebook founder Mark Zuckerberg grew the college dorm room startup to a global tech giant with more users than most countries’ populations.
Source: CNNMoney.com – video report
Date: 02/03/2012
Link: http://money.cnn.com/video/technology/2012/02/02/f_game_changers_facebook.fortune/
Questions for discussion:
- Who is Mark Zukerberg?
- Do you think his engineering background affected the way he managed the development of the company?
Super Bowl ads are GoDaddy’s domain
February 6, 2012 by Brahm Canzer
Filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management
Description: The web hosting company has seen its market share increase exponentially since its first Super Bowl ad in 2005.
Source: CNNMoney.com – video report
Date: 02/02/2012
Link: http://money.cnn.com/video/technology/2012/02/01/t-bcos-godaddy-superbowl-ad.fortune/
Questions for discussion:
- Why has GoDaddy been so successful using Super Bowl advertising?
- Who is the target market?
- What are the pros and cons of managing your own advertising production studios?
The $1.6 Billion Woman, Staying on Message
Description: SEVENTY-TWO hours before Facebook’s big moment, Sheryl K. Sandberg was half a world away, hobnobbing with the likes of Bill Gates and the Archbishop Desmond Tutu.
Source: NYTimes.com
Date: 02/03/2012
Questions for discussion:
- How would you describe Sheryl Sandberg?
- Do you think her gender has helped, hurt, or made no difference in her success?
