Description: Kashi cereal, once a favourite of the health-food set, has gotten too mainstream.That’s according to Kellogg CEO John Bryant, who said Monday that the company needs to do more to make Kashi popular again with “forward thinkers” on the nutrition front. Source: OttawaCitazen.com; AP Date: Nov 04, 2013 Link: http://www.ottawacitizen.com/business/Kellogg+Kashi+cereal+mainstream+natural+brand+suffers+turn+away/9122609/story.html Questions for Discussions: What… Read more »
Posts Categorized: Part 1 Business in a Global Environment
Dogfish beer founder shares his secrets
Description: Founder and President Sam Calagione discusses his unique story of starting and growing a thriving Dogfish Head brewery. Source: CNNMoney.com – video report Date: Oct 31, 2013 Link: http://money.cnn.com/video/smallbusiness/2013/10/31/sbiz-dogfish-head-brewery-sam-calagione.cnnmoney/index.html Questions for Discussions: What makes this company’s products different? Do you think there is a limit to the growth of the beer industry? What other… Read more »
Apple is just another boring tech stock
Description: Until Apple releases an innovative new product, its stock will not be as exciting to investors as Google and Facebook. Source: CNNMoney.com – video report Date: Oct 29, 2013 Link: http://money.cnn.com/video/investing/2013/10/29/investing-the-buzz-apple-ipad-iphone-nokia-microsoft.cnnmoney/index.html Questions for Discussions: Why is Apple stock no longer seen as a “growth stock”? What sorts of new products or services do you… Read more »
Riding the Hashtag in Social Media Marketing
Description: About once a week, Gary Vaynerchuk posts a Twitter message that reads, “Is there anything I can do for you?” He means it literally. He is inviting his roughly one million followers to send requests for any kind of help or favor. And if you respond, he will try to punch you in the… Read more »
Is Twitter Better Than Facebook for Targeting Teens?
Description: Social media usage is maturing, and as more networks emerge and gain popularity, advertisers and marketers are constantly on the lookout for the “next big thing.” One of the most common ways marketers identify up-and-coming social networks is by looking to a highly social demographic—and one that is highly digital-savvy: teens. Source: eMarketer.com Date:… Read more »
Are healthier employees more productive?
Description: (MoneyWatch) The popularity of workplace wellness programs suggests that more employers than ever believe that healthy employees are more productive. Ivan Misner, founder of networking organization BNI.com, which has over 150,000 members worldwide, believed it and challenged his staffers to a 90-day diet makeover — what he called “The Misner Plan Challenge.” Source: CBSNews.com Date: Oct 29,… Read more »
Is peer-to-peer lending online the future?
Description: Lending Club Founder and CEO Renaud Laplanche is disrupting traditional banking by getting investors to lend directly to consumers online. Source: CNNMoney.com – video report Date: Oct 25, 2013 Link: http://money.cnn.com/video/investing/2013/10/25/investing-lending-club-peer-to-peer-loans-banking.cnnmoney/index.html Questions for Discussions: Describe the business model presented in this report. What are the pros and cons to the regular banking system? Do… Read more »
Callaway Golf swings closer to profits
Description: Chip Brewer, president and chief executive officer at Callaway Golf recaps third-quarter results and what the company is doing to grow sales and develop new products. He speaks on Bloomberg Television’s “In The Loop.” Source: Bloomberg.com – video report Date: Oct 24, 2013 Link: http://bloom.bg/1chkmh6 Questions for Discussions: How has Callaway product development contributed… Read more »
Iconic Boeing 747 Could Be Nearing It’s End
Description: For decades, the Boeing 747 was the Queen of the Skies. But the glamorous double-decker jumbo jet that revolutionized air travel and shrunk the globe could be nearing the end of the line. Source: HuffingtonPost.com Date: Oct 24, 2013 Link: http://www.huffingtonpost.com/2013/10/24/boeing-747-end_n_4157063.html Questions for discussion: Explain the reasons for the long-term success of this airplane…. Read more »
Facebook Looks Beyond the Social Media Part of Its Business
Description: Facebook is no longer positioning itself as just a social media solution. Carolyn Everson, Facebook’s vice president of global marketing solutions, spoke with eMarketer’s Rimma Kats about the key role social advertising and real-time marketing play for the company’s clients, as well as how mobile is constantly opening up opportunities. Source: eMarketer.com Date: Oct… Read more »
