Description: What kind of advertising do you want? It’s a serious question. It’s a question that most consumers don’t ask themselves, but they should. Source: Twist.com Date: Oct 25, 2013 Link: http://www.twistimage.com/blog/archives/the-price-of-personalization/ Questions for Discussions: What is the difference between privacy and personalization? How should managers deal will this debate?
Posts Categorized: Part 1 Business in a Global Environment
Can anything slow Chipotle down?
Description: Shares of Chipotle hit all-time highs after the restaurant chain reported a 6% surge in same-store sales. It seems consumers can’t resist affordable food luxuries, as shares of Starbucks, Whole Foods and Dunkin’ Brands have also reached new heights. Source: CNNMoney.com – video report Date: Oct 18, 2013 Link: http://money.cnn.com/video/investing/2013/10/18/investing-the-buzz-chipotle-fast-food-starbucks-dunkin-whole-foods.cnnmoney/index.html Questions for Discussions: Who… Read more »
Can this underdog crack Google’s search engine monopoly?
Description: First there were the Googles and Yahoos of the world, and now, there’s Blippex. Based in Berlin, the new search engine ranks results by time people spend on a page — and it doesn’t collect personal information. Bloomberg Television spoke to the Blippex founder. (Source: Bloomberg) Source: Bloomberg.com – video report Date: Oct 18,… Read more »
Stan Lee’s New Superhero Fights for Truth, Justice, and the Indian Way
Description: Stan Lee, the comic book legend who co-created such enduring superheroes as Spider-Man and the X-Men, shared plans this week for his latest creation: an Indian superhero named Chakra. Source: Businessweek.com Date: Oct 16, 2013 Link: http://www.businessweek.com/articles/2013-10-18/stan-lees-new-superhero-fights-for-truth-justice-and-the-indian-way#r=hp-ls Questions for Discussions: Explain the strategic thinking of developing an Indian superhero? Do you believe the target… Read more »
Nissan’s failed ‘Taxi of Tomorrow’
Description: Hail a yellow cab in New York City today, and you could be stepping into a dog’s breakfast of vehicles, ranging from a cavernous Toyota (TM) Sienna minivan to a claustrophobic Ford Escape crossover. After climbing into the rear seat, you may find yourself nostalgic for a yellow Crown Victoria, an obsolete sedan that… Read more »
Watch Ron Burgundy try to sell a Durango
Description: Comedian Will Ferrell reprises his famous ‘Ron Burgundy’ character as he sells the Durango is Dodge’s latest ad campaign. Source: CNNMoney.com – video report Date: Oct 09, 2013 Link: http://money.cnn.com/video/news/2013/10/09/n-ron-burgundy-dodge-durango-moos.cnnmoney/index.html Questions for Discussions: What are the pros and cons to combining the promotion of both brands in one commercial? Do you think comedy attracts… Read more »
The most dangerous man in wireless?
Description: CEO of T-Mobile John Legere says the larger wireless carriers ‘make disgusting sums of money’ on wild margins. Now he’s trying to change that by lowering costs for consumers. Source: CNNMoney.com – video report Date: Oct 11, 2013 Link: http://money.cnn.com/video/technology/2013/10/10/t-t-mobile-ceo-john-legere-international-roaming.cnnmoney/index.html Questions for Discussions: Why do you think Legere is now “exposing” the industry inside… Read more »
Google Is Going to Include Your Face in Its New Ads
Description: Google (GOOG) is tinkering with the ever-delicate balance between selling advertisements and creeping its users out. On Friday the company said it would begin including recommendations that Google+ users make in advertisements. The new policy kicks in on Nov. 11. Source: Businessweek.com Date: Oct 11, 2013 Link: http://www.businessweek.com/articles/2013-10-11/google-plans-to-include-users-faces-in-ads#r=read Questions for Discussions: What is the… Read more »
Fortune’s 50 Most Powerful Women in business
Description: Nearly everyone on the list is striving to reinvent her business. Meet a group of executives who don’t sit still. Source: Fortune.com Date: Oct 11, 2013 Link: http://money.cnn.com/gallery/leadership/2013/10/10/50-most-powerful-women.fortune/index.html?iid=MPW13_lp_header Questions for Discussions: What are some common characteristics shared by these corporate women? What do you think this report says about who can succeed in the… Read more »
Smartphones Are Go-Everywhere, Do-Anything Devices for Mothers
Description: Portability and efficiency make smartphones a staple for mothers on-the-go Source: eMarketer.com Date: Oct 10, 2013 Link: http://www.emarketer.com/Article/Smartphones-Go-Everywhere-Do-Anything-Devices-Mothers/1010283#ODmkXUBjKVyp3ZIj.99 Questions for Discussions: Why do you suppose mothers have increased their use of smartphones so dramatically? How do mothers use smartphones? What opportunities might there be for app developers and advertisers?
