Description: Fortune’s Andrew Nusca and Erin Griffith discuss whether buying a $4.5 million commercial spot during this year’s Super Bowl would be worth it for the company. Source: Fortune.com – video report Date: Jan 27, 2015 Link: http://for.tn/1zPvdde Questions for Discussions: Should start-ups be buying Super Bowl advertising in your opinion? What are the implications… Read more »
Posts Categorized: Part 2 Starting and Growing Your Business
Chris Rock Is Right: Hollywood Isn’t Fair to Black Films
Description: Chris Rock has made a career of being blunt, particularly about race. So when he wrote in the Hollywood Reporter last week that the movie business is “a white industry,” his appraisal was familiarly provocative. And by most measures, his remark was also right. Source: Businessweek.com Date: Dec 12, 2014 Link: http://www.businessweek.com/articles/2014-12-12/top-five-chris-rock-is-right-hollywood-isnt-fair-to-black-films#r=hp-ls Questions for Discussions: What… Read more »
How Wall Street Puffed Up Sales of $800 Down Parkas
Description: Fashion doesn’t take many cues from dog kennels in Fairbanks, Alaska. But in Lance Mackey, a rangy 44-year-old professional dog-sled racer with a greasy ponytail and a chunk of jaw lost to a battle with cancer, a high-priced parka has found a winning spokesmodel—even if Mackey doesn’t seem too concerned with his head-turning wardrobe. Source: Businessweek.com Date: Dec 09,… Read more »
Starbucks’ new ‘Willy Wonka of coffee’
Description: Making a bet that consumers want a unique experience and high-end, expensive coffee, Starbucks is opening a new Roastery in Seattle. CEO Howard Schultz gives Poppy Harlow a tour. Source: CNNMoney.com – video report Date: Dec 05, 2014 Link: http://money.cnn.com/video/news/2014/12/05/starbucks-roastery.cnnmoney/ Questions for Discussions: Do you think the visual entertainment at this store will attract… Read more »
Success Draws Competition for Luxury E-Retailer Yoox
Description: In an unmarked warehouse at a vast industrial park on the outskirts of Bologna, a three-story-tall robot is mining for a gem: a $980 sleeveless cocktail dress from Armani, in French size 42. Source: NYTimes.com Date: Dec 06, 2014 Link: http://www.nytimes.com/2014/12/08/business/international/success-draws-competition-for-luxury-e-retailer-yoox.html?ref=international Questions for Discussions: What is the basis for this business model success? How… Read more »
Three Chinese Proverbs Expose Gaps in U.S. Business Education
Description: Having taught in MBA programs and worked for many years in China, I have found that most Western business students have little insight into the mindset of an economic power that is on a path to surpass the U.S. in the near future. Source: Businessweek.com Date: Dec 05, 2014 Link: http://www.businessweek.com/articles/2014-12-05/business-school-doesnt-prepare-mbas-to-compete-with-china#r=most%20popular Questions for Discussions:… Read more »
What is the shared economy?
Description: Worth billions globally, the shared economy operates outside of conventional business practices and models. CNN’s Nina dos Santos looks at what the shared economy is and how it’s a model for success for small start-ups to large companies like AirBnB. Source: CNNMoney.com – video report Date: Nov 28, 2014 Link: http://money.cnn.com/video/news/2014/11/28/what-is-shared-economy.cnnmoney/ Questions for Discussions:… Read more »
Retirees Turn to Virtual Villages for Mutual Support
Description: Rick Cloud, 68, knew that he wanted to stay in his home in Austin, Tex., as he aged. But Mr. Cloud, who is divorced, was not sure how he could do that without relying on his two daughters. Source: NYTimes.com Date: Nov 28, 2014 Link: http://www.nytimes.com/2014/11/29/your-money/retirees-turn-to-virtual-villages-for-mutual-support.html?ref=business&_r=0 Questions for Discussions: What is the basis for… Read more »
The 5 Things You Need to Land Venture Capital
Description: In the book, Write Your Business Plan, the staff of Entrepreneur Media offer an in-depth understanding of what’s essential to any business plan, what’s appropriate for your venture and what it takes to ensure success. Source: Entrepreneur.com Date: Nov 27, 2014 Link: http://www.entrepreneur.com/article/238933 Questions for Discussions: Summarize the research described in this report and… Read more »
Are Amazon’s stock holders doubting Jeff Bezos?
Description: Fortune’s Andrew Nuska and Erin Griffith discuss the Amazon’s falling stock prices and the future of the company. Source: Fortune.com – video report Date: Nov 13, 2014 Link: http://for.tn/1v9BmP4 Questions for Discussions: Why have investors started to question the performance of Amazon’s management? Do you think earnings will emerge in the long-term from these… Read more »
