Posts Categorized: Part 2 Starting and Growing Your Business

How a family brewery from Chipper Falls became a MillerCoors success story

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Jake and Dick Leinenkugel say their decision to sell to Miller Brewing Company 25 years ago gave them the chance to reach a national audience. Source: Fortune.com – video report Date: Nov 06, 2014 Link: http://for.tn/13MOLRO Questions for Discussions: What is special about this company that has allowed it to succeed and grow into… Read more »

Holy guacamole! Chipotle stumbles

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Chipotle’s stock had been hotter than a Serrano pepper. But investors aren’t happy about slowing growth. Is Qdoba, the burrito chain owned by Jack in the Box, stealing customers? Source: CNNMoney.com – video report Date: Oct 21, 2014 Link: http://money.cnn.com/video/investing/2014/10/21/investing-the-buzz-chipotle-qdoba.cnnmoney/ Questions for Discussions: Why did Chipotle stock drop off? Is this a good time… Read more »

Chasing Wallpaper Dreams

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Elizabeth Rees, who grew up in the printing industry in the Midwest, came up with a new type of removable wallpaper. Source: NYTimes.com video report Date: Oct 15, 2014 Link: http://nyti.ms/ZFje1O Questions for Discussions: What is different about Chasing Paper wallpaper? How important was Rees’ family in her entrepreneurial journey? Do you think the… Read more »

These Motorized Skates Are Like Segways for Your Feet

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The Segway was sort of like the Google (GOOG) Glass of 2001. The unpopularity of the stand-up scooter stemmed from two major drawbacks: its perceived dorkiness and its $5,000 price tag. Source: Businessweek.com – video report Date: Oct 07, 2014 Link: http://www.businessweek.com/articles/2014-10-07/rocketskates-motorized-skates-try-to-overcome-the-segway-hangover#r=hpt-ls Questions for Discussions: Is this a toy, a transportation device, a sport… Read more »

Second Screening During TV Time—It’s Not What You Think

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: As digital devices take an increasingly prominent place in the lives of US consumers, media use is becoming characterized not by the influence of any single device or platform, but by the simultaneous use of multiple ones. Source: eMarketer.com Date: Oct 06, 2014 Link: http://www.emarketer.com/Article/Second-Screening-During-TV-TimeIts-Not-What-You-Think/1011256#sthash.Tp5UVGeG.dpuf Questions for Discussions: What are the threats to the… Read more »

Businesses Turn to Airbnb

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Lauren Hauber has moved past the days of trudging down the hotel corridor with an ice bucket. Like a growing number of business travelers, Ms. Hauber, a San Francisco resident, and her co-workers have started staying in apartments and houses managed through Airbnb, which in July started a site aimed at attracting more business… Read more »

When your news site knows your pant size

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Thrillist founder Ben Lerer explains how he turned his media company into one that also sells products directly to its readers. Source: CNNMoney.com – video report Date: Oct 03, 2014 Link: http://money.cnn.com/video/technology/2014/10/03/ben-lerer-content-commerce.cnnmoney/ Questions for Discussions: Describe this business model. Develop a strategy for another product category, such as electronics.

This company is protecting the NFL & NBA

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Founded in a basement in 1980, McDavid is now one of the largest manufacturers of protective athletic equipment in the world. Source: CNNMoney.com – video report Date: Oct 03, 2014 Link: http://money.cnn.com/video/technology/2014/10/03/meet-the-company-protecting-the-worlds-best-athletes.cnnmoney/ Questions for Discussions: Who is the target customer for these products? Would you contract with any single player or team to publicize… Read more »

The Wearables Marketing Mistake to Avoid

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Engagement trumps interaction when it comes to marketing via wearables Source: eMarketer.com Date: Oct 01, 2014 Link: http://www.emarketer.com/Article/Wearables-Marketing-Mistake-Avoid/1011245#sthash.wyIRugPA.dpuf Questions for Discussions: What does the report say to the industry trying to develop wearable technologies? What would you add to this research on a personal level?

What Should a Liberated PayPal Do? Become a Bank and Go to War With Apple

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: PayPal’s break from EBay (EBAY) is all about buzzwords: eliminating dis-synergies, applying strategic focus, and seizing the moment. But what does that even mean? Source: Businessweek.com Date: Oct 02, 2014 Link: http://www.businessweek.com/articles/2014-10-02/ex-paypal-execs-ideas-for-its-future-war-with-apple-become-bank#r=hp-ls Questions for Discussions: What direction is PayPal considering, according to the article? Do you agree with this strategic planning?