Posts Categorized: Part 3 Management: Empowering People to Achieve Business Objectives

Employers looking for new strategies to recruit millennials

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives.

Description: The old adage suggests you can’t teach an old dog new tricks, but a growing number of companies are discovering the hard way that they’ll have to learn some in order to attract and retain the next generation of employees. Source: BNN.ca Date: Mar 11, 2016 Link: http://www.bnn.ca/News/2016/3/11/Employers-looking-for-new-strategies-to-recruit-millennials-.aspx Questions for Discussions: What does this… Read more »

What the Best Companies Get Right About Salaries

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Unhappy with your salary? You’re not alone. Only 36 percent of professionals surveyed by compensation website PayScale believe they are being paid fairly, according to data released in the fall. A second PayScale report, released on Monday, shows why that perception poses a problem for managers. Source: Bloomberg.com Date: Mar 02, 2016 Link: http://www.bloomberg.com/news/articles/2016-03-01/what-the-best-companies-get-right-about-salaries Questions for… Read more »

Here’s Why Changing CEOs Won’t Fix Zynga

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Fortune’s Andrew Nusca and Erin Griffith discuss. Source: Fortune.com – video report Date: Mar 03, 2016 Link: http://for.tn/1Uzqs0e Questions for discussion: What does the report say about the reasons Zynga is failing? Do you think management can turn things around? What would you advise management do?

Trimming the technology fat at Weight Watchers as the Oprah factor doesn’t kick in

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Oprah Winfrey as the public face of Weight Watchers hasn’t delivered the returns that the firm might have hoped for as it seeks a new digital direction for the future. Source: Diginomica.com Date: Mar 02, 2016 Link: http://diginomica.com/2016/03/02/trimming-the-technology-fat-at-weight-watchers-as-the-oprah-factor-doesnt-kick-in/ Questions for Discussions: What does this report say about the company’s digital strategy? What do you… Read more »

Here’s Why the Public Is Siding With the FBI in the Apple Battle:

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: But CEO Tim Cook still has a strong appeal to many. Source: Fortune.com – video report Date: Feb 26, 2016 Link: http://for.tn/21zePbG Questions for discussion: What are the arguments for and against Apple’s position? How do you think Apple customers will react to Tim Cook’s decision? How do you think this dispute will play… Read more »

Customer Service Channels That Frustrate Consumers

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Consumers will abandon a retailer because of poor customer service Source: eMarketer.com Date: Feb 27, 2016 Link: http://www.emarketer.com/Article/Customer-Service-Channels-That-Frustrate-Consumers/1013637#sthash.OCMgf5II.dpuf Questions for Discussions: What does this report say about the importance of customer service? How should managers deal with this information?

This Las Vegas Business Is Bringing Instant Photography Back to Life

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: This Las Vegas Business Is Bringing Instant Photography Back to Life Source: NBCNews.com – video report Date: Feb 18, 2016 Link: http://www.nbcnews.com/video/this-las-vegas-business-is-bringing-instant-photography-back-to-life-625804867831 Questions for discussion: Why do suppose there has been a rediscovery of print photos? Who is the primary target market? How would you market this as an instant service at retail?

The Most Important Apple Executive You’ve Never Heard Of

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 5 Managing Technology and Information.

Description: A visit with Cupertino’s chief chipmaker, Johny Srouji. Source: Bloomberg.com Date: Feb 18, 2016 Link: http://www.bloomberg.com/features/2016-johny-srouji-apple-chief-chipmaker/ Questions for discussion: What does this report say about management development at Apple? Why has Apple focused on developing its own chip technologies?

Finding Opportunities in Podcast Advertising

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: “Serial,” a podcast from the creators of public radio’s “This American Life,” became widely popular after debuting in 2014. MailChimp sponsored the first season, not knowing it would garner a cult following. Source: eMarketer.com Date: Feb 19, 2016 Link: http://www.emarketer.com/Article/Finding-Opportunities-Podcast-Advertising/1013606?ecid=NL1003#sthash.wSo2fSah.dpuf Questions for Discussions: Why is podcast advertising so weak in comparison to other digital… Read more »

Bill-Fixing Brothers Haggle With Companies to Get Your Bills Reduced

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Two clever brothers have created a successful business from the back seat of their parents car, doing the menial chore that most of us hate – haggling over bills. Source: NBCNews.com – video report Date: Feb 10, 2016 Link: http://www.nbcnews.com/video/bill-fixing-brothers-haggle-with-companies-to-get-your-bills-reduced-619744835747 Questions for discussion: Why was it easy to startup this business? Is the business… Read more »