Description: Amazon Books is now open for business in Seattle. The floor is hardwood and the shelves and displays are weighed down by beautiful, physical books. It looks and smells like any ordinary bookstore. Source: Entrepreneur.com Date: Jan 18, 2016 Link: http://www.entrepreneur.com/article/254072 Questions for discussion: Why is Amazon opening physical selling space? How is data driving decision-making? Do… Read more »
Posts Categorized: Part 3 Management: Empowering People to Achieve Business Objectives
Why You Won’t Recognize SEO in Five Years
Description: As marketers, we’ve gotten quite good at evolving our playbooks when it comes to SEO. But the changes we’ve seen to this point are nothing compared to what’s coming next. Source: Hubspot.com Date: Jan 22, 2016 Link: http://blog.hubspot.com/marketing/new-era-seo?utm_campaign=blog-rss-emails&utm_source=hs_email&utm_medium=email&utm_content=25512506 Questions for discussion: How is consumer search online and SEO changing? How are marketers reacting to these… Read more »
How the Internet of Things Is Transforming Travel
Description: Whether it’s monitoring the performance of airline engines, enabling keyless entry to hotel rooms or helping tourists find their way around Disney World, the internet of things (IoT) is creating exciting opportunities for the travel and hospitality industry. Source: eMarketer.com Date: Jan 21, 2016 Link: http://www.emarketer.com/Article/How-Internet-of-Things-Transforming-Travel/1013487?ecid=NL1003#sthash.YqP3n6IM.dpuf Questions for Discussions: What do the numbers say… Read more »
Fitbit’s Game Plan For Making Your Company Healthy
Description: Given how things often go in Silicon Valley, Fitbit shouldn’t be here. It started selling wearable activity trackers when other hardware startups struggled for funding. Source: Forbes.com Date: Jan 08, 2016 Link: http://www.forbes.com/sites/parmyolson/2016/01/08/fitbit-wearables-corporate-wellness/ Questions for Discussions: Summarize the reasons for the firm’s success in the marketplace thus far. How should management respond to the… Read more »
VW CEO Flubs Interview With Apology Tour Off to Rocky Start
Description: Volkswagen AG Chief Executive Officer Matthias Mueller is struggling to find the right tone on his first official U.S. visit, where he’s under pressure to placate lawmakers and regulators to emerge from the emissions-cheating scandal. Source: Bloomberg.com – video report Date: Jan 12, 2016 Link: http://www.bloomberg.com/news/articles/2016-01-12/vw-ceo-flubs-interview-with-u-s-apology-tour-off-to-rocky-start Questions for discussion: Do you think Matthias Mueller… Read more »
Lululemon Athletica Inc’s naked pants, part II: This time, they’re doing it on purpose to improve design
Description: Lululemon Athletica Inc. is at a turning point. But the landscape has changed since then. Lululemon’s stock has fallen into a slump, hurt by slowing sales and mounting competition. Under Armour, meanwhile, has surged. It’s been two years since the active-wear company brought in Laurent Potdevin as chief executive officer. His task: cut the… Read more »
Why These Millennials Hate Traditional Companies
Description: Would you work in a traditional company? Source: Forbes.com – video report Date: Jan 04, 2016 Link: http://for.tn/1R6ffnw Questions for Discussions: Summarize the characteristics of these millennial workers. How should management in traditional firms respond to this information?
Telecommuting Can Make the Office a Lonely Place, a Study Says
Description: Ever since telecommuting became a viable option for a broad spectrum of workers, some companies have offered it as a tempting perk. Why not make workers happier by allowing them to spend more time with their families, avoid long commutes and exert more control over their schedules? Source: NYTimes.com Date: Jan 02, 2016 Link:… Read more »
Girl Scout Cookie Sales Go Digital, With Help From Visa and Dell
Description: Now that the Girl Scouts have taken their cookies digital, companies are following them online. Source: NYTimes.com Date: Jan 03, 2016 Link: http://www.nytimes.com/2016/01/04/business/media/girl-scout-cookie-sales-go-digital-with-help-from-visa-and-dell.html?ref=business&_r=0 Questions for discussion: Summarize the issues related to online sales and activities. Do you believe this is a good direction to be moving?
Why Internet Users Abandon Digital Videos
Description: Advertising revenues are key to the existence of much digital video content. Still, if there are too many ads playing, users will stop watching the video altogether, according to December 2015 research. Source: eMarketer.com Date: Jan 04, 2016 Link: http://www.emarketer.com/Article/Why-Internet-Users-Abandon-Digital-Videos/1013415#sthash.2WKXQQtB.dpuf Questions for discussion: What does this report say about consumer behavior with respect to… Read more »
