Description: Brandi Temple, a 39-year-old mother of four, transformed a living-room hobby into a retailer that ships 30,000 kids’ garments a month using online social tools that giant competitors haven’t mastered. Lolly Wolly Doodle Inc., the retailer founded by Temple in 2010, makes most of its sales through Facebook Inc., using the social network to… Read more »
Posts Categorized: Part 3 Management: Empowering People to Achieve Business Objectives
Is the Daily Deals Business Model a Dud?
Description: Lerer Ventures’ Eric Hippeau discusses the ouster of Groupon CEO Andrew Mason with Deirdre Bolton on Bloomberg Television’s “Money Moves.” (Source: Bloomberg) Source: Bloomberg.com – video report Date: Mar 01, 2013 Link: http://bloom.bg/XfvzFM#ooid=RhbmxyOTomASPPAFWyusRDsGacaBx_Au Questions for Discussions: What does this report say about the relationship between the CEO and the Board of Directors? Is Groupon… Read more »
Will Marissa Mayer’s Yahoo ban on work at home increase productivity? New research suggests not
Description: In the selfish spirit of one who works at home quite a bit, I’m tempted to pile on with all the other telecommuters to spew vitriol at Yahoo’s Marissa Mayer for requiring all Yahoo employees to come to work every day — no exceptions, even to wait for the cable guy. Source: Boston.com –… Read more »
Snapshots of a Commute-Free Life
Description: Ever since Yahoo! (YHOO) Chief Executive Officer Marissa Mayer issued a company-wide telecommuting ban, the practice of “working from home” has come under scrutiny. What’s the reality of the commute-free, office-free life? Is it a bold frontier in tech-enabled productivity—or a green light to play Angry Birds full-time? We tracked down some full-time telecommuters… Read more »
Classic Toys Redesigned to Traverse Generations
Description: To Hasbro, no one is too young or too old to play with a Transformers robot, watch a Transformers television show or play a Transformers video game. Source: NYTimes.com Date: Mar 01, 2013 Link: http://www.nytimes.com/2013/03/02/business/hasbro-expands-transformers-brand-into-new-media.html?ref=business&_r=0 Questions for Discussions: Describe the strategic planning at Hasbro. Do you think it is a good way to grow… Read more »
Andrew Mason’s Groupon legacy: It’s okay to leave
Description: Groupon founder Andrew Mason was fired from the CEO post, but he may well be remembered for having the right mix of grace and humor on his way out. Source: Fortune.com Date: Mar 01, 2013 Link: http://tech.fortune.cnn.com/2013/03/01/andrew-mason-groupon/?iid=SF_F_River#sthash.I9xs4W7F.dpuf Questions for Discussions: What sort of leadership style did Andrew Mason use while building Groupon? Do you… Read more »
Steady Gains for Mobile Paid Search
Description: Nearly one in four paid clicks came from a mobile device in Q4 Source: eMarketer.com Date: Feb 22, 2013 Link: http://www.emarketer.com/Article/Steady-Gains-Mobile-Paid-Search/1009686#EqlIRUBFwRKOmTZo.99 Questions for Discussions: What does this report say about the growth of mobile search advertising? How will marketing operations be expected to change as these trends develop?
Women Who Run Tech Startups Are Catching Up
Description: Women-led private technology companies are more capital-efficient, achieve 35 percent higher return on investment, and, when venture-backed, bring in 12 percent higher revenue than male-owned tech companies. That’s according to new research presented at a recent conference in San Francisco organized by Women 2.0, a media company devoted to women founders in the tech… Read more »
Lose your gloves? There’s an app for that
Description: Tech is fashion’s latest accessory on designer Asher Levine’s smartphone connected clothing. Source: CNNMoney.com – video report Date: Feb 15, 2013 Link: http://money.cnn.com/video/technology/2013/02/15/t-gps-clothes.cnnmoney/ Questions for Discussions: What are the new product possibilities for this technology in the fashion and other industries? Why are partnerships with other firms the better way to bring this technoloy… Read more »
Florists now dread Valentine’s Day
Description: Some flower shop owners hate Valentine’s Day, losing money on big orders that flow in from big e-commerce groups like FTD, 1-800-Flowers and Teleflora. Source: CNNMoney.com Date: Feb 14, 2013 Link: http://money.cnn.com/2013/02/14/smallbusiness/order-flowers/index.html?iid=SF_SB_Lead Questions for Discussions: Describe the working relationship between small business shops and e-commerce marketers that feed them orders. How can small business… Read more »
