Description: For over 100 years, Crayola has mixed and molded crayons in the hopes of encouraging creativity in children. Source: CNNMoney.com – video report Date: Aug 29, 2012 Link: http://money.cnn.com/video/smallbusiness/2012/08/29/sbiz-hwgs-crayola-crayons.cnnmoney/ Questions for Discussions: Why do you think crayons and Crayola brand in particular have endured for so many generations? Describe the manufacturing process that was… Read more »
Posts Categorized: Part 3 Management: Empowering People to Achieve Business Objectives
Facebook Shares Hit New Lows
Description: Facebook shares fell 5% to new lows Friday as two analysts from firms that underwrote its initial public offering cut their price targets on the shares, Paul Vigna reports on the News Hub. Photo: AP. Source: Moneywatch.com – video report Date: Aug 31, 2012 Link: http://on.wsj.com/R3hzXy Questions for Discussions: Summarize the explanation in this… Read more »
The Innovation That Could Make Most Job Interviews Obsolete
Description: Today I met with three representatives from a seven-year-old company called HireVue that is changing the way a lot of people get hired. Founded by a guy named Mark Newman when he was just 20 years old and fresh out of Westminster college in Salt Lake City, HireVue provides one-way video interviews where candidates… Read more »
Obama’s small biz solar star fades
Description: A small solar business, once the leading light of President Obama’s green jobs program, is now caught in an international trade dispute. Source: CNNMoney.com – video report Date: Aug 24, 2012 Link: http://money.cnn.com/video/news/2012/08/23/n-obama-solar-star-not-shining.cnnmoney/ Questions for Discussions: Summarize the history of this start-up business. What are the lessons to be learned about the globalization of… Read more »
Apple Gets $1 Billion From Samsungâ€â€Nothing Changes
Description: Apple got the best of Samsung in the first of their many patent trials to go to a U.S. jury. A nine-person panel came back to the federal courtroom in San Jose, Calif., Friday afternoon, after only three days of deliberation, and announced that the Korean electronics giant had infringed six of the seven… Read more »
Now it’s Dell being told: Junk PCs
Description: What a difference a decade makes for manufacturers of personal computers. Source: Marketwatch.com Date: Aug 22, 2012 Link: http://www.marketwatch.com/story/now-its-dell-being-told-junk-pcs-2012-08-22?siteid=nwtwk Questions for Discussions: What has happened to the PC business over the past decade? What are the possible choices facing management? What would you advise?
Why Progressive defended a client’s killer
Description: Progressive Insurance tried to use twitter to calm public outrage in a controversial death case, but it only made things worse. Source: CNNMoney.com – video report Date: Aug 17, 2012 Link: http://money.cnn.com/video/news/2012/08/16/n-progressive-insurance-social-media.cnnmoney/ Questions for Discussions: Summarize the legal issues in this case. What lessons are there for management that does not recognize the public… Read more »
How to tell what a company can afford to pay
Description: Given the tight labor market, it’s tempting to immediately accept any job offer you might get. But how can you tell if a prospective employer is making the best financial offer for the position in question? Here are six ways to figure out if a company is low-balling you: Source: CBSNews.com Date: Aug 15,… Read more »
Is Social Media Marketing at a Saturation Point?
Description: Nearly nine in 10 US companies with at least 100 employees will use social networks for marketing activities this year, eMarketer estimates. With so many companies tapping social networks to build brand awareness, gain new customers and keep current ones loyal, how much room is left for growth? Source: eMarketer.com Date: Aug 17, 2012… Read more »
Colleagues complaining? Why you need to tune it out
Description: Incessant exposure to negativity isn’t just a drag — it’s actually bad for your brain, researchers say. Here are some ways to protect yourself. Source: Fortune.com Date: Aug 09, 2012 Link: http://management.fortune.cnn.com/2012/08/09/colleagues-complaining-why-you-need-to-tune-it-out/?iid=F_F500M Questions for Discussions: What are the highlights in this report? As a manager, how would you minimize negativity?
