Description: Where America’s youth go online to avoid Mom and Dad Source: MarketWatch.com Date: Nov 08, 2013 Link: http://www.marketwatch.com/story/04871c4c-48ac-11e3-adc2-00212803fad6/stitch?storyguid=dc726f12-427b-11e3-8d5d-00212803fad6&siteid=nwtwk Questions for Discussions: What makes these sites more appealing to teens than to older people? What are the characteristics about online teen behavior that becomes evident from the designs of these sites?
Posts Categorized: Part 4: Marketing Management
Super Cheap Tablets
Description: Apple (AAPL) and Samsung (005930:KS) built big tablet businesses by appealing to early adopters with money to burn. Lenovo (992:HK) and other companies are working on sub-$100 tablets aimed at the lower end of the market. But starting next year it may be tough to compete on price with the Aakash 4, a 7-inch Android… Read more »
Toms’ new marketplace: More than just shoes
Description: Entrepreneur Blake Mycoskie discusses Toms Shoes’ ‘One for One’ program which gives free shoes to a poor children for every pair sold at retail and the company’s new digital marketplace. Source: CNNMoney.com – video report Date: Nov 08, 2013 Link: http://money.cnn.com/video/news/2013/11/08/n-toms-shoes-blake-mycoskie.cnnmoney/index.html Questions for Discussions: Describe the new business model? What are the critical characteristics… Read more »
A Founder of Twitter Goes Long
Description: Between downtown San Francisco and the new Twitter offices six city blocks to the west, things get sketchy. There is a strip club, a budget motel with weekly rates and, on the gentrified edge of this no-man’s land, the offices of Medium, the new venture of Evan Williams, one of Twitter’s co-founders. Source: NYTimes.com… Read more »
5 sites teens flock to instead of Facebook
Description: Where America’s youth go online to avoid Mom and Dad Source: MarketWatch.com Date: Nov 08, 2013 Link: http://www.marketwatch.com/story/04871c4c-48ac-11e3-adc2-00212803fad6/stitch?storyguid=dc726f12-427b-11e3-8d5d-00212803fad6&siteid=nwtwk Questions for Discussions: What makes these sites more appealing to teens? What are the characteristics about online teen behavior that becomes evident from the designs of these sites?
Kellogg CEO: Kashi cereal got too ‘mainstream;’ natural brand suffers in turn away from cereal
Description: Kashi cereal, once a favourite of the health-food set, has gotten too mainstream.That’s according to Kellogg CEO John Bryant, who said Monday that the company needs to do more to make Kashi popular again with “forward thinkers” on the nutrition front. Source: OttawaCitazen.com; AP Date: Nov 04, 2013 Link: http://www.ottawacitizen.com/business/Kellogg+Kashi+cereal+mainstream+natural+brand+suffers+turn+away/9122609/story.html Questions for Discussions: What… Read more »
Dogfish beer founder shares his secrets
Description: Founder and President Sam Calagione discusses his unique story of starting and growing a thriving Dogfish Head brewery. Source: CNNMoney.com – video report Date: Oct 31, 2013 Link: http://money.cnn.com/video/smallbusiness/2013/10/31/sbiz-dogfish-head-brewery-sam-calagione.cnnmoney/index.html Questions for Discussions: What makes this company’s products different? Do you think there is a limit to the growth of the beer industry? What other… Read more »
Apple is just another boring tech stock
Description: Until Apple releases an innovative new product, its stock will not be as exciting to investors as Google and Facebook. Source: CNNMoney.com – video report Date: Oct 29, 2013 Link: http://money.cnn.com/video/investing/2013/10/29/investing-the-buzz-apple-ipad-iphone-nokia-microsoft.cnnmoney/index.html Questions for Discussions: Why is Apple stock no longer seen as a “growth stock”? What sorts of new products or services do you… Read more »
Riding the Hashtag in Social Media Marketing
Description: About once a week, Gary Vaynerchuk posts a Twitter message that reads, “Is there anything I can do for you?” He means it literally. He is inviting his roughly one million followers to send requests for any kind of help or favor. And if you respond, he will try to punch you in the… Read more »
Is Twitter Better Than Facebook for Targeting Teens?
Description: Social media usage is maturing, and as more networks emerge and gain popularity, advertisers and marketers are constantly on the lookout for the “next big thing.” One of the most common ways marketers identify up-and-coming social networks is by looking to a highly social demographic—and one that is highly digital-savvy: teens. Source: eMarketer.com Date:… Read more »
