Posts Categorized: Part 4: Marketing Management

‘Differentiated content’ key to AOL strategy

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Description: AOL Brand Group CEO Susan Lyne discusses AOL’s strategy to deliver unique content in different ways and how CEO Tim Armstrong has ‘double-downed’ on video. Source: CNNMoney.com – video report Date: Nov 25, 2013 Link: http://money.cnn.com/video/news/2013/11/25/fortune-leadership-ceo-susan-lyne-aol-video-ads.fortune/index.html Questions for Discussions: How is AOL attempting to distinguish itself in the online marketplace? How does this orientation… Read more »

Interns who sued now can’t find jobs

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Description: Former Hearst intern Diana Wang says her lawsuit over an unpaid internship at Bazaar has made it difficult to find a full-time job. Source: CNNMoney.com – video report Date: Nov 18, 2013 Link: http://money.cnn.com/video/news/2013/11/18/n-asher-interns-sue-companies-job-prospects.cnnmoney/index.html Questions for Discussions: What are the ethical and legal issues surrounding internship working conditions and contracts? What are the potential… Read more »

Facebook’s pain may be Instagram’s gain

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Description: BLOG: Facebook (FB-Q 47.01 0.52 1.12%) may have a problem with teenagers. During its third quarter earnings call, CFO David Ebersman admitted Facebook saw a decrease in daily users in its latest quarter, specifically among younger teens. Since then Chief Operating Officer Sheryl Sandberg has been in damage control mode – saying the reaction to Ebersman’s comment… Read more »

BlackBerry shakeup: Third time’s a charm?

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Description: The Canadian phonemaker has seen three management regimes in as many years. Is this the one that will save the company from obsolescence? Source: Fortune.com Date: Nov 25, 2013 Link: http://tech.fortune.cnn.com/2013/11/25/blackberry-shakeup-third-times-a-charm/?iid=F_F500M Questions for discussion: How important is a new management team for the firm at this time? How do think the introduction of yet… Read more »

McDonald’s CEO: We will continue our expansion

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Description: McDonald’s CEO Don Thompson speaks with Bloomberg Television’s Betty Liu at Bloomberg’s The Year Ahead: 2014 conference at the Art Institute of Chicago. (Source: Bloomberg) Source: Bloomberg.com – video report Date: Nov 21, 2013 Link: http://bloom.bg/18U53UH#ooid=5zNXBqaDreGgymOn83TY2NeE0R4Ff_Qy Questions for Discussions: What did you learn about CEO Don Thompson and his management style by watching this… Read more »

Facebook, Still Dominant, Strives to Keep Cachet

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Description: When Evan Spiegel peered into a crystal ball to divine a future for his company, Snapchat, he did not see Facebook. Source: NYTimes.com Date: Nov 17, 2013 Link: http://www.nytimes.com/2013/11/18/technology/facebook-strives-to-keep-its-cachet.html Questions for discussion: What does this report suggest about the future for social websites like Facebook and its partners? How do you think Facebook will… Read more »

Nuts linked to ‘substantial’ mortality drop

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Description: New Harvard research provides the strongest evidence to date that eating nuts can reduce a person’s risk of dying from cancer, heart disease, and a number of other causes. Source: BostonGlobe.com Date: Nov 21, 2013 Link: http://www.bostonglobe.com/news/nation/2013/11/21/harvard-study-provides-best-evidence-yet-that-nuts-may-reduce-risk-death/FqFAZ56vPl4ATN70UXRmzJ/story.html Questions for Discussions: What does the research data actually suggest about people who eat nuts? How might… Read more »

The Golden Age of Watching Other People Play Video Games

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Description: It’s too soon to know whether Microsoft (MSFT) or Sony (SNE) will emerge victorious from this round of the great video-game console wars, but it may not be premature to name the real winner: Twitch.tv. Source: Businessweek.com Date: Nov 22, 2013 Link: http://www.businessweek.com/articles/2013-11-22/the-golden-age-of-watching-other-people-play-video-games#r=hp-ls Questions for Discussions: How is this development another step into social media? Who… Read more »

How Candy Crush took off

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Description: ‘Games Guru’ Tommy Palm from U.K. based King talks about why Candy Crush Saga is so popular and how the mobile game brings in so much cash. Source: CNNMoney.com – video report Date: Nov 15, 2013 Link: http://money.cnn.com/video/technology/2013/11/15/t-candy-crush-saga-king-tommy-palm-mobile-games.cnnmoney/index.html Questions for Discussions: Describe the business model? Why would players be motivated to “pay” at higher… Read more »

In a Bean, a Boon to Biotech

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Description: A new federal push to purge artery-clogging trans fats from foods could be just what the doctor ordered — not only for public health but for the unpopular biotechnology industry, specifically, two developers of genetically modified crops. Source: NYTimes.com Date: Nov 15, 2013 Link: http://www.nytimes.com/2013/11/16/business/in-a-bean-a-boon-to-biotech.html?ref=business&_r=0 Questions for discussion: What are the potential benefits to… Read more »