Description: Experts say increased online shopping driving growth of liquidation stores Source: CBC.ca Date: Apr 08, 2022 Link: https://www.cbc.ca/news/canada/ottawa/quick-pick-store-a-treasure-hunt-for-shoppers-1.6410353 Questions for discussion: Why is a liquidation store necessary for online business operators like Amazon? Who are the target customers, in your opinion? How is this store different from other discounters?
Posts Categorized: Part 4: Marketing Management
The Huge Endeavor to Produce a Tiny Microchip
Description: As the global chip shortage continues, we take an inside look at how semiconductors are fabricated. Source: NYTimes.com Date: Apr 08, 2022 Link: https://www.nytimes.com/2022/04/08/technology/intel-chip-shortage.html? Questions for discussion: What are the direct economic benefits due to investments in these plants? What are the factors of production needed in order to set up these plants? Given… Read more »
Heineken and Carlsberg say they are leaving Russia.
Description: The brewing giants are quitting Russia as companies face pressure to completely pull out of the country. Source: NYTimes.com Date: Mar 29, 2022 Link: https://www.nytimes.com/2022/03/28/business/heineken-leaving-russia-carlsberg.html Questions for discussion: What are the good and bad consequences of these corporate decisions? What do you think of these actions? What would you advise management of these firms?… Read more »
French food giant and Toronto company team up to harness the new promise of Canadian oats
Description: Canada is great at growing oats, just not so great at processing them Source: FinancialPost.com Date: Mar 25, 2022 Link: https://financialpost.com/commodities/agriculture/french-food-giant-and-toronto-company-team-up-to-harness-the-new-promise-of-canadian-oats Questions for discussion: What are the challenges facing these Canadian food businesses? What are the solutions presented in the article? What else would you advise the firms involved?
BlackRock’s Larry Fink, who oversees $10 trillion, says Russia-Ukraine war is ending globalization
Description: Larry Fink, the CEO and chairman of the world’s biggest asset manager BlackRock, said Russia’s invasion of Ukraine has upended the world order that had been in place since the end of the Cold War. Source: CNBC.com Date: Mar 24, 2022 Link: https://www.cnbc.com/2022/03/24/blackrocks-larry-fink-who-oversees-10-trillion-says-russia-ukraine-war-is-ending-globalization.html Questions for discussion: Do you agree with the Larry Fink’s assessment… Read more »
A Plastic Bag’s 2,000-Mile Journey Shows the Messy Truth About Recycling
Description: When the British supermarket chain Tesco Plc first started collecting plastic bags and wrappers from customers to be recycled in March 2021, Caroline Ragueneau was thrilled. She was working as a retail assistant at a Tesco store in southwest England when the first white deposit boxes appeared, promising to turn what’s typically discarded back… Read more »
And for Ty Haney’s Next Act… The Outdoor Voices Founder Is Helping Brands Pump NFTs and Web 3.0
Description: Try Your Best is a new tool that helps consumer goods brands to engage with their customers. In a cookieless world, it might be the key to successful digital community-building. Source: INC.com Date: Mar 23, 2022 Link: https://www.inc.com/rebecca-deczynski/outdoor-voices-founder-ty-haney-try-your-best-nft-web-3-platform.html Questions for discussion: Describe the business model Ty Haney has set up? What evidence suggests this… Read more »
70% Of SMBs Investing In Social Media Advertising In 2022, Study Shows
Description: New survey findings from Visual Objects –– a portfolio site featuring case studies and client reviews on top creative agencies –– show that 70% of small businesses (SMBs) are focusing and investing in social media advertising this year. Source: MediaPost.com Date: Mar 18, 2022 Link: https://www.mediapost.com/publications/article/372208/70-of-smbs-investing-in-social-media-advertising.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=125650&hashid=S0v0SEvtS-SjDpBGmLW7Fg Questions for discussion: Why are SMBs increasing their… Read more »
Ottawa reveals details of 1st ‘green bond’ sale
Description: At offer price, bonds will pay investors 2.25% per year and help fund environmentally conscious projects Source: CBC.ca Date: Mar 23, 2022 Link: https://www.cbc.ca/news/business/green-bond-explainer-1.6394756 Questions for discussion: What is a “green bond”? Why do you think it has a premium attached? Who are the investors interested in these instruments? Do you think more bonds… Read more »
Toronto, the Quietly Booming Tech Town
Description: For all the excitement around places like Austin and Miami, the biggest tech expansion has been in Canada’s largest city. Source: NYTimes.com Date: Mar 21, 2022 Link: https://www.nytimes.com/2022/03/21/technology/toronto-tech-boom.html Questions for discussion: Explain what is happening in Toronto and how the city is managing to draw IT developers. What does this report suggest to other… Read more »
