Description: Burger King on Friday said it plans to spend $400 million over the next two years on advertising and renovating its restaurants as part of a broader strategy to revive lagging U.S. sales. Source: CNBC.com Date: Sep 09, 2022 Link: https://www.cnbc.com/2022/09/09/burger-king-400-million-plan-to-revive-us-sales-with-remodels-advertising.html Questions for discussion: Summarize the highlights for the future. What do you think… Read more »
Posts Categorized: Part 4: Marketing Management
Heinz drops ketchup-stained vintage collection to celebrate sustainability
Description: Heinz Vintage Drip takes a ubiquitous marketing tactic — branded merchandise — and gives it a ketchup-centric spin. Per a YouTube video promoting the partnership, “Clothing drops are everywhere, but Heinz made the original drop.” The concept serves as a pun on both drops of ketchup and clothing drops, as well as “drip,” hip-hop slang about style… Read more »
SPOS #841 – Nathan Furr On The Upside Of Uncertainty
Description: Here it is: Six Pixels of Separation – Episode #841. In his new book, The Upside of Uncertainty – A Guide To Finding Possibility In The Unknown, Nathan Furr (and his co-author/wife, Susannah Harmon Furr) provide a science-backed guide for navigating and thriving through uncertainty — based on interviews and insights from world-renowned leaders, innovators, entrepreneurs, artists, and creatives…. Read more »
How electric vehicle manufacturing could shrink the Midwestern job market
Description: The race to build electric vehicles in the U.S. is heating up as fresh rounds of investment come out of Washington. Workers at the former heart of the auto industry fear being left behind. Source: CNBC.com – video report Date: Sep 04, 2022 Link: https://www.cnbc.com/2022/09/04/ev-manufacturing-may-shrink-us-midwest-auto-parts-trade.html Questions for discussion: What is happening to the industry as the… Read more »
How Barnes & Noble Went From Villain to Hero
Description: After years on the decline, Barnes & Noble’s sales are up, its costs are down — and the same people who for decades saw the superchain as a supervillain are celebrating its success. Source: NYTimes.com Date: April 15, 2022 Link: https://www.nytimes.com/2022/04/15/arts/barnes-noble-bookstores.html Questions for discussion: What has happened to the bookselling business and to Barnes… Read more »
Inflation Hits a 40-Year High–And Businesses Ponder the R-Word
Description: All eyes are on the Federal Reserve, as companies just emerging from the pandemic face a new scourge. Source: INC.com Date: Apr 08, 2022 Link: https://www.inc.com/diana-ransom/recession-supply-chain-inflation-small-business.html Questions for discussion: Why is inflation a problem for businesses and consumers? How would the Fed reduce inflationary pressures? What does this report say about the chances of… Read more »
Canada’s biggest banks risk backlash by doubling their funding for highly polluting oil projects
Description: The biggest Canadian banks more than doubled funding into highly polluting tar sands oil projects to $16.8 billion last year, according to a report by a coalition of environmental groups. Source: eMarketer.com Date: Apr 13, 2022 Link: https://www.emarketer.com/content/canada-banks-risk-backlash-doubling-funding-polluting-oil-projects Questions for discussion: What does the research suggest might influence consumer and investor decisions about banking… Read more »
Elon Musk offers to buy Twitter for $43 billion, so it can be ‘transformed as private company’
Description: Elon Musk offered to buy Twitter for $54.20 a share, saying the social media company needs to be transformed privately, a little over a week after first revealing a 9.2% stake in the company. Musk’s offer values Twitter at about $43 billion. Source: CNBC.com – video report Date: Apr 14, 2022 Link: https://www.cnbc.com/2022/04/14/elon-musk-offers-to-buy-twitter-for-54point20-a-share-saying-it-needs-to-be-transformed-as-private-company.html Questions for discussion:… Read more »
How Amazon plans to fix its massive returns problem
Description: Amazon is handling a rapidly growing number of returns that are causing a massive problem for the e-commerce giant and the planet. A National Retail Federation survey found a record $761 billion of merchandise was returned to retailers in 2021. That amount surpasses what the U.S. spent on national defence in 2021, which was $741 billion. Source: CNBC.com… Read more »
Here’s where the jobs are — in one chart
Description: As Covid restrictions eased, rebounds in the leisure and hospitality and business sectors helped to drive a strong March jobs report.The U.S. economy added more than 400,000 jobs in the final month of the first quarter, the Labor Department said Friday. Source: CNBC.com Date: Apr 01, 2022 Link: https://www.cnbc.com/2022/04/01/where-the-jobs-are-march-2022-chart.html Questions for discussion: What do the… Read more »
