Description: Adidas announced Wednesday a new “name, image and likeness” network that will be open to student-athletes at NCAA Division 1 Adidas-sponsored schools.The new program will allow more than 50,000 students across 23 sports at 109 schools the ability to become paid spokespeople for the brand. Source: CNBC.com Date: Mar 23, 2022 Link: https://www.cnbc.com/2022/03/23/adidas-announces-new-network-that-will-allow-more-than-50000-student-athletes-to-be-paid-ambassadors-.html Questions for… Read more »
Posts Categorized: Part 4: Marketing Management
Starbucks, Volvo launch a pilot EV charging network at coffee giant’s stores
Description: DETROIT – Volvo Cars and Starbucks are partnering on a pilot program to research the usage and potential scalability of electric vehicle chargers at the coffee giant’s stores nationwide, the companies announced Tuesday. Source: CNBC.com – video report Date: Mar 15, 2022 Link: https://www.cnbc.com/2022/03/15/starbucks-volvo-test-ev-charging-network-at-coffee-giants-stores.html Questions for discussion: What are the benefits that accrue to Starbucks and… Read more »
Make some noise: Changing the beer industry’s attitude one can at a time
Description: Brave Noise is a recipe, a brand and, most importantly, a cause, with the goal of bringing attention to sexism in the industry Source: FinancialPost.com Date: Mar 14, 2022 Link: https://financialpost.com/financial-post-magazine/make-some-noise-changing-the-beer-industrys-attitude-one-can-at-a-time Questions for discussion: What do you think of this marketing strategy? What else would you advise the promotors do to advance the cause?
Warehouses Transform N.Y.C. Neighborhoods as E-Commerce Booms
Description: The region is home to the largest concentration of online shoppers in the country. The facilities, key to delivering packages on time, are reshaping neighborhoods. Source: NYTimes.com Date: Mar 16, 2022 Link: https://www.nytimes.com/2022/03/16/nyregion/ecommerce-warehouses-nyc.html? Questions for discussion: What is happening in the NYC area and why? What are the benefits and drawbacks? Are there alternatives… Read more »
These strawberries were grown in a New Jersey warehouse — and they may revolutionize how Americans eat
Description: KEARNY, New Jersey — Inside of a warehouse in this factory town neighboring Newark, thousands of strawberries grow in rows beneath bright lights. Source: CNBC.com – video report Date: Mar 15, 2022 Link: https://www.cnbc.com/2022/03/15/bowerys-vertical-farming-strawberries-go-on-sale-in-new-york-.html Questions for discussion: What are the competitive advantages and disadvantages for this type of agriculture? What sort of customers would… Read more »
A Maker of Sustainable Dishware for Toddlers on When to Hire Help
Description: With one swipe of a chubby little hand, a baby sends breakfast flying, plastering nearby surfaces with bits of blueberry porridge. It’s a scene Joel Remy Parkes, a father of four, is on a mission to prevent. In 2015, when his youngest child was starting on solids, Parkes grew tired of the food-stained patch… Read more »
Chili’s opens e-commerce shop to celebrate 47th birthday
Description: Chili’s Grill & Bar will launch an e-commerce shop featuring branded merchandise on March 13, per a press release emailed to Marketing Dive. The launch comes as the full-service restaurant celebrates its 47th birthday. Source: MarketingDive.com Date: Mar 11, 2022 Link: https://www.marketingdive.com/news/chilis-opens-e-commerce-shop-to-celebrate-47th-birthday/620162/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-03-11%20Marketing%20Dive%20Newsletter%20%5Bissue:40314%5D&utm_term=Marketing%20Dive Questions for discussion: Why is the firm launching this ecommerce drive? Do… Read more »
How to navigate the tax code if you’re a gig economy worker
Description: Whether to supplement income or turn a passion project into a business, an increasing number of young Canadians are turning to the gig economy to make some extra cash. That’s prompting the Canada Revenue Agency (CRA) to pay closer attention to potentially under-reported tax returns of Etsy merchants, Uber drivers, social media influencers and… Read more »
Tesla bull says approval of Berlin Gigafactory removes major overhang on the stock
Description: A “major overhang” on Tesla’s stock has been removed after German authorities said the carmaker could start production at a new factory in Berlin, according to Wedbush analyst Dan Ives. Source: CNBC.com – video report Date: Mar 07, 2022 Link: https://www.cnbc.com/2022/03/07/tesla-berlin-gigafactory-approval-removes-major-overhang-on-the-stock.html Questions for discussion: What is so significant about this announcement for the company production plans and the… Read more »
Car Industry Woes Show How Global Conflicts Will Reshape Trade
Description: The war in Ukraine has highlighted the risks of doing business with authoritarian countries — not just Russia, but also China. Source: NYTimes.com Date: Mar 07, 2022 Link: https://www.nytimes.com/2022/03/07/business/cars-russia-china-trade.html? Questions for discussion: What does the article say about supply chains, globalized manufactuering issues and the current crisis? What are the possible changes going forward,… Read more »
