Description: “While there used to be stigmas attached to not drinking, that has really changed dramatically in the last 4 or 5 years.” How did the the non-alcoholic beer market go from flavorless to a market forecast to reach $23+ billion in 2025? Rosalie e’Silva and Kate Krader explain. (Source: Bloomberg) Source: Bloomberg.co – video… Read more »
Posts Categorized: Part 4: Marketing Management
‘Losing $1 Million a Month’: Broadway’s Longest-Running Show Is Closing
Description: After nearly 35 years of delighting audiences on Broadway, The Phantom of the Opera is closing. The final performance will take place on February 18, when the masked Phantom and the famed falling chandelier will make their last appearance—at least in New York. Source: Entrepreneur.com Date: Sep 16, 2022 Link: https://www.entrepreneur.com/business-news/broadways-longest-running-show-is-closing/435526 Questions for discussion: What does the report… Read more »
Starbucks Shares Shift in Strategy, to Automation and Expansion
Description: The coffee giant intends to speed up drink-making and open thousands of additional locations in China over the next three years. Source: NYTimes.com Date: Sep 13, 2022 Link: https://www.nytimes.com/2022/09/13/business/starbucks-reinvention-strategy-employees.html?action=click&algo=bandit-all-surfaces-time-cutoff-30_impression_cut_3_filter_new_arm_5_1&alpha=0.05&block=more_in_recirc&fellback=false&imp_id=829022030&impression_id=12be5be1-368c-11ed-a5c8-9b65304f8188&index=1&pgtype=Article&pool=more_in_pools%2Fbusiness®ion=footer&req_id=448316927&surface=eos-more-in&variant=0_bandit-all-surfaces-time-cutoff-30_impression_cut_3_filter_new_arm_5_1 Questions for discussion: What is changing at Starbucks and why? What does this mean for employees and management of store operations? ?
Kanye West’s Yeezy says it’s terminating deal with Gap over alleged contract violations
Description: Kanye West, who goes by Ye, is terminating the contract between his company Yeezy and Gap Inc., according to a letter shared by his lawyer. Source: CNBC.com Date: Sep 15, 2022 Link: https://www.cnbc.com/2022/09/15/kanye-west-ye-yeezy-terminates-deal-with-gap-over-alleged-contract-violations.html Questions for discussion: What is the essence of the dispute? Why do you think separate stores were not opened? Do you think… Read more »
Sobeys boss says he’s fed up with ‘reckless and incendiary’ criticisms about grocery profits amid inflation
Description: The head of Canada’s second-largest grocery chain called suggestions the country’s big grocers are exploiting their market power to profit from inflation “reckless” and “incendiary,” and characterized the critics who are making such assertions as lazy “armchair quarterbacks” who know little about the food business. Source: FinancialPost.com Date: Sep 15, 2022 Link: https://financialpost.com/news/retail-marketing/sobeys-boss-says-hes-fed-up-with-reckless-and-incendiary-criticisms-about-grocery-profits-amid-inflation Questions… Read more »
Fred Franzia, creator of ‘Two Buck Chuck’ and champion of affordable wine, has died
Description: Fred Franzia, the man behind the famous “Two Buck Chuck,” died on Tuesday at age 79. Source: NPR.org Date: Sep 15, 2022 Link: https://www.npr.org/2022/09/15/1123070279/fred-franzia-two-buck-chuck-wine-bronco-dies Questions for discussion: What does the article say about the marketing of wine and consumer perception of price, in particular? Do you think $2 wine could sell as well in… Read more »
Peloton co-founders John Foley and Hisao Kushi are leaving the company in a broad executive shakeup
Description: Peloton on Monday announced the resignations of two of the company’s founders and another top executive, marking the end of an era for the struggling fitness-equipment company as CEO Barry McCarthy dramatically reshapes the business. Source: CNBC.com – video report Date: Sep 13, 2022 Link: https://www.cnbc.com/2022/09/12/peloton-co-founders-john-foley-hisao-kushi-are-leaving-company.html Questions for discussion: What has happened at the firm… Read more »
Car value depreciation has ‘defied gravity’ in the past two years: CoPilot CEO
Description: CoPilot Founder and CEO Pat Ryan joins Yahoo Finance Live to discuss the state of the used car market and how prices are shifting back to normal for buyers. Source: YahooFinance.com – video report Date: Sep 07, 2022 Link: https://finance.yahoo.com/video/car-value-depreciation-defied-gravity-210245843.html?.tsrc=fin-srch Questions for discussion: What does the report say about prices and buyer behavior in… Read more »
This 59-year-old’s lucrative side hustle: Earning $16,000 a month selling recycled fire pits on Etsy
Description: With inflation on the rise, Tim Riegel wanted a side project for extra income — so in September 2021, he bought seven $90 propane tank ends off Facebook Marketplace. Source: CNBC.com Date: Sep 09, 2022 Link: https://www.cnbc.com/2022/09/09/tim-riegel-etsy-side-hustle-recycling-propane-tanks-into-fire-pits.html Questions for discussion: What does this article teach you about entrepreneurial thinking and creativity? How does an… Read more »
Why Livestream Commerce Is on the Rise
Description: If you’re not selling on social media, maybe you should be. Livestream commerce, in which brands sell their products to online audiences in real time, is one of the hottest trends in retail. The format is growing in popularity, accounting for $200 billion in sales in China and $11 billion in the United States… Read more »
