Description: Bruised by a 33-per-cent selloff in the oil price since summer and still suffering from recency bias inflicted by the COVID-19 pandemic, oil traders and energy investors alike are now gripped with a new fear: meaningful demand destruction resulting from a recession caused by rising interest rates around the globe. Source: FinancialPost.com Date: Oct… Read more »
Posts Categorized: Part 4: Marketing Management
How YouTube Created the Attention Economy
Description: YouTube has consumed a good part of my days for more than a decade. As a teen-ager, I used the video-streaming platform to scrounge for crumbs of knowledge, watching free lectures on everything from algebra to literary modernism. Now I navigate to the YouTube app on my television most mornings to watch the news…. Read more »
Tesla delivered 343,000 vehicles in the third quarter of 2022
Description: Electric vehicle makers Tesla just posted third-quarter vehicle production and delivery numbers for 2022. Source: CNBC.com Date: Oct 02, 2022 Link: https://www.cnbc.com/2022/10/02/tesla-tsla-q3-2022-vehicle-delivery-and-production-numbers.html Questions for discussion: What does the report say about Tesla sales and how analysts are interpreting them? What do you think these sales figures say about the products, the production operations, the brand, and… Read more »
How Allyson Felix Set an Olympic Record, Stood Up for Moms, and Launched Shoe Company Saysh
Description: First, she became the most decorated American track and field athlete in Olympic history. Now, she’s retired and embracing her second act: growing her sportswear startup Source: INC.com Date: Oct, 2022 Link: https://www.inc.com/magazine/202210/diana-ransom/saysh-allyson-felix-female-founders-2022.html Questions for discussion: What does the article say about the reasons for her entrepreneurial success? Why else do you think she… Read more »
McDonald’s will have adult Happy Meals this October
Description: For a limited time only, Happy Meals aren’t just for kids. McDonald’s teamed up with the fashion streetwear brand Cactus Plant Flea Market to release an adult meal box, complete with a classic character toy. Source: NPR.org Date: Sep 29, 2022 Link: https://www.npr.org/2022/09/29/1125809528/mcdonalds-adult-happy-meals-october Questions for discussion: What do you think about this promotional effort?… Read more »
How one of America’s last piano manufacturers stays alive
Description: Piano-building was once one of the country’s largest industries. Today, only two companies remain in business. Source: TheHustle.co Date: Sep 29, 2022 Link: https://link.thehustle.co/view/61200bfe5acd1b72de2e7829hcmwm.d74a/f28d4c31 Questions for discussion: Summarize the history of the industry. How has the customer changed over time? Who are the competitors today? Is there a way to rejuvenate the industry? What… Read more »
Little Caesars opens Instagram gallery selling pepperoni-themed art
Description: Little Caesars Pizza is reimagining its Instagram page as a pepperoni-themed art gallery to promote the rollout of a new menu item, according to a news release. Source: MarketingDive.com Date: Sep 19, 2022 Link: https://www.marketingdive.com/news/little-caesars-instagram-art-gallery-social-commerce/632138/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-09-19%20Marketing%20Dive%20Newsletter%20%5Bissue:44610%5D&utm_term=Marketing%20Dive Questions for discussion: Describe this communications and publicity plan. What is the company trying to communicate and how do you… Read more »
What will social media look like in the future? Here’s What The Data Suggests
Description: Wondering where social media is headed in the next few years? Here are our guesses based on recent Gen-Z data and new features from the most popular social media platforms. Source: Blog.HubSpot.com Date: Sep 13, 2022 Link: https://blog.hubspot.com/marketing/social-media-future?utm_medium=email&utm_source=rasa_io&utm_campaign=newsletter Questions for discussion: What does the article say is the future of social media? Do you agree with… Read more »
Young Readers Feel All Information Is ‘Not To Be Trusted Or Taken At Face Value,’ Study Finds
Description: Young people are great consumers of media. But they are skeptical of both mainstream and alternate sources, judging by a report by Reuters Institute. Source: MediaPost.com Date: Sep 16, 2022 Link: https://www.mediapost.com/publications/article/377845/young-readers-feel-all-information-is-not-to-be-t.html Questions for discussion: What does the research say about young consumers of media? How would you compare yourself to this profile? Is… Read more »
Majority of Canadians are making changes to their grocery store habits amid higher prices
Description: The majority of Canadians are changing the way they shop for groceries as food prices continue to climb at the fastest pace since 1981, according to a report and survey by Dalhousie University’s Agri-Food Analytics Lab released Tuesday. Source: BNNBloomberg.ca – video report Date: Sep 20, 2022 Link: https://www.bnnbloomberg.ca/majority-of-canadians-are-making-changes-to-their-grocery-store-habits-amid-higher-prices-1.1821231?jwsource=cl Questions for discussion: What does… Read more »
