Description: By now you have probably heard of influencers, that group of internet-famous people who have more than a million social media followers and can make big money by plugging various brands. And you may have even heard of microinfluencers, who do the same thing for a still sizable but somewhat smaller social media audience… Read more »
Posts Tagged: Business Ethics and Social Responsibility (p34)
Alibaba and the Future of Business
Description: Alibaba hit the headlines with the world’s biggest IPO in September 2014. Today, the company has a market cap among the global top 10, has surpassed Walmart in global sales, and has expanded into all the major markets in the world. Founder Jack Ma has become a household name. Source: HarvardBusinessReview.com Date: FROM THE… Read more »
Podcast | How Kids Earn, Save and Spend
Description: Podcast | How Kids Earn, Save and Spend Source: eMarketer.com – podcast Date: Jan , 2019 Link: https://www.emarketer.com/content/podcast-how-kids-earn-save-and-spend Questions for discussion: What does the discussion reveal about this demographic that would be useful to marketing managers? Are you surprised by the data?
Could This Really Be The Beginning Of The End For WhatsApp?
Description: It seems that Facebook is about to reverse years of promises around the integrity and independence of its flagship WhatsApp messaging platform. And coming off the back of the worst year of PR for the social media giant, the implications for the future of WhatsApp could be game-changing. Source: Forbes.com Date: Jan 26, 2019… Read more »
Hedge fund billionaire Ray Dalio: ‘Capitalism basically is not working for the majority of people’
Description: With just over $18 billion to his name, capitalism has been good to Ray Dalio: He started his hedge fund, Bridgewater Associates, out of a two-bedroom New York City apartment in 1975 and it now manages $160 billion in assets and is the largest hedge fund in the world, according to Forbes. Source: CNBC.com – video… Read more »
Health care industry spends $30 billion a year on marketing
Description: Critics say patients are often misled by ads that advocate high-priced drugs, unapproved stem cell treatments or genetic tests. Source: NBC.com Date: Jan 08, 2019 Link: https://www.nbcnews.com/health/health-news/health-care-industry-spends-30-billion-year-marketing-n956251 Questions for discussion: Summarize the criticisms leveled at the health care industry in this report? Do you agree with the assessments? How should the industry, governments, and… Read more »
Facebook Advertising Profiles Are a Mystery to Most Users, Survey Says
Description: The scrutiny of Facebook’s collection and use of consumer data in recent years has prompted the tech giant to repeatedly defend its efforts around transparency and privacy. Source: NYTimes.com Date: Jan 16, 2019 Link: https://www.nytimes.com/2019/01/16/business/media/facebook-advertising-transparency-users.html Questions for discussion: Summarize the highlights in this report. What do you think is motivating FB to publicize this… Read more »
Hey Siri, What Are Hearables?
Description: A new category of wearable emerges Source: eMarketer.com Date: Jan 09, 2019 Link: https://www.emarketer.com/content/hey-siri-what-are-hearables?ecid=NL1009 Questions for discussion: Why is the development of hearable technology a game changer for the industry? What sorts of devices and applications can you image in the future?
Inside the $3 billion race to kill plastic
Description: These startups are capitalizing on consumer anxiety about climate change to market reusable straws, food wrap, and storage bags. Can they compete with plastic industry giants? Source: FastCompany.com Date: Jan 16, 2019 Link: https://www.fastcompany.com/90290048/inside-the-3-billion-race-to-kill-plastic Questions for discussion: How are startups challenging the giant consumer products companies in this arena? Why is this a particularly… Read more »
How Starbucks went from one coffee bean store to an $80B business
Description: In its 47-year history, Starbucks has transformed from a single coffee bean store in Seattle to a 30,000 cafe international coffee power house. But massive expansion hasn’t come without growing pains. How Starbucks went from one coffee bean store to an $80B business from CNBC. Source: CNBC.com – video report Date: Jan 07, 2019… Read more »
