Facebook, Still Dominant, Strives to Keep Cachet

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Description: When Evan Spiegel peered into a crystal ball to divine a future for his company, Snapchat, he did not see Facebook. Source: NYTimes.com Date: Nov 17, 2013 Link: http://www.nytimes.com/2013/11/18/technology/facebook-strives-to-keep-its-cachet.html Questions for discussion: What does this report suggest about the future for social websites like Facebook and its partners? How do you think Facebook will… Read more »

How Candy Crush took off

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Description: ‘Games Guru’ Tommy Palm from U.K. based King talks about why Candy Crush Saga is so popular and how the mobile game brings in so much cash. Source: CNNMoney.com – video report Date: Nov 15, 2013 Link: http://money.cnn.com/video/technology/2013/11/15/t-candy-crush-saga-king-tommy-palm-mobile-games.cnnmoney/index.html Questions for Discussions: Describe the business model? Why would players be motivated to “pay” at higher… Read more »

In a Bean, a Boon to Biotech

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Description: A new federal push to purge artery-clogging trans fats from foods could be just what the doctor ordered — not only for public health but for the unpopular biotechnology industry, specifically, two developers of genetically modified crops. Source: NYTimes.com Date: Nov 15, 2013 Link: http://www.nytimes.com/2013/11/16/business/in-a-bean-a-boon-to-biotech.html?ref=business&_r=0 Questions for discussion: What are the potential benefits to… Read more »

5 sites teens flock to instead of Facebook

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Description: Where America’s youth go online to avoid Mom and Dad Source: MarketWatch.com Date: Nov 08, 2013 Link: http://www.marketwatch.com/story/04871c4c-48ac-11e3-adc2-00212803fad6/stitch?storyguid=dc726f12-427b-11e3-8d5d-00212803fad6&siteid=nwtwk Questions for Discussions: What makes these sites more appealing to teens than to older people? What are the characteristics about online teen behavior that becomes evident from the designs of these sites?

NYSE CEO on Twitter IPO and Facebook

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Description: CEO of NYSE Euronext Duncan Niederauer discusses the smooth Twitter IPO and how the New York Stock Exchange is listing more technology stocks. Source: CNNMoney.com – video report Date: Nov 06, 2013 Link: http://money.cnn.com/video/news/2013/11/07/n-nyse-ceo-twitter-ipo.cnnmoney/index.html Questions for Discussions: What service did the NYSE provide to investors and Twitter on the first day of trading? What… Read more »

Toms’ new marketplace: More than just shoes

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Description: Entrepreneur Blake Mycoskie discusses Toms Shoes’ ‘One for One’ program which gives free shoes to a poor children for every pair sold at retail and the company’s new digital marketplace. Source: CNNMoney.com – video report Date: Nov 08, 2013 Link: http://money.cnn.com/video/news/2013/11/08/n-toms-shoes-blake-mycoskie.cnnmoney/index.html Questions for Discussions: Describe the new business model? What are the critical characteristics… Read more »

A Founder of Twitter Goes Long

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Description: Between downtown San Francisco and the new Twitter offices six city blocks to the west, things get sketchy. There is a strip club, a budget motel with weekly rates and, on the gentrified edge of this no-man’s land, the offices of Medium, the new venture of Evan Williams, one of Twitter’s co-founders. Source: NYTimes.com… Read more »

5 sites teens flock to instead of Facebook

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Description: Where America’s youth go online to avoid Mom and Dad Source: MarketWatch.com Date: Nov 08, 2013 Link: http://www.marketwatch.com/story/04871c4c-48ac-11e3-adc2-00212803fad6/stitch?storyguid=dc726f12-427b-11e3-8d5d-00212803fad6&siteid=nwtwk Questions for Discussions: What makes these sites more appealing to teens? What are the characteristics about online teen behavior that becomes evident from the designs of these sites?

Dogfish beer founder shares his secrets

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Description: Founder and President Sam Calagione discusses his unique story of starting and growing a thriving Dogfish Head brewery. Source: CNNMoney.com – video report Date: Oct 31, 2013 Link: http://money.cnn.com/video/smallbusiness/2013/10/31/sbiz-dogfish-head-brewery-sam-calagione.cnnmoney/index.html Questions for Discussions: What makes this company’s products different? Do you think there is a limit to the growth of the beer industry? What other… Read more »

Riding the Hashtag in Social Media Marketing

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Description: About once a week, Gary Vaynerchuk posts a Twitter message that reads, “Is there anything I can do for you?” He means it literally. He is inviting his roughly one million followers to send requests for any kind of help or favor. And if you respond, he will try to punch you in the… Read more »