Building the b2b brand story

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  When people hear the term social media, their minds often wander to obvious points like Facebook, Twitter – and possibly the Old Spice guy. But when I’m at conferences and events, people frequently tell me that they obviously see how B2C organizations can embrace and utilize social tools, given that their targets are typically… Read more »

Apple store opens in Grand Central

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  Apple’s newest store overlooks the Grand Concourse of N.Y.’s Grand Central station and costs the company $800,000 a month in rent. Source: CNNMoney.com – video report Date: 12/09/2011 Link:  http://money.cnn.com/video/technology/2011/12/09/t-ts-apple-grand-central.cnnmoney/ Questions for discussion: Summarize the costs to Apple related to opening at this location. Do you think they make sense?

Being a boring investor…and loving it

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  Fortune’s Allan Sloan talks about investing in boring old blue-chip stocks given the lack of other viable options these days. Source: CNNMoney.com – video report Date: 12/08/2011 Link:  http://money.cnn.com/video/markets/2011/12/07/mkts_allan_sloan.cnnmoney/ Questions for discussion: Summarize the investing strategies recommended in this report? Do you think they make sense today?

Spam Works

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Description:  Behind the drug advertisements in your inbox is a multimillion-dollar mail-order pharmaceutical business Source: Businessweek.com Date: 12/08/2011 Link:  http://www.businessweek.com/magazine/spam-works-12082011-gfx.html Questions for discussion: Why does spam “work”? Which products appear to work best? Why do you think this is the case? Is span a problem or a service?

No lines at eBay’s pop-up shop

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  The online giant has opened a holiday pop-up store in the U.K. where shoppers can purchase items with their phones and have it delivered to their homes. Source: CNNMoney.com – video report Date: 12/02/2011 Link:  http://money.cnn.com/video/technology/2011/12/02/t-ts-ebay-popup.cnnmoney/ Questions for discussion: What are the advantages and disadvantages of this sort of retailing strategy? Who are the… Read more »

Blue Nile: ‘High-end market is the healthiest’

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Blue Nile CEO Mark Vadon discusses Black Friday sales for the online jeweler, and says the ‘healthiest part of the market is the very high-end.’ Source: CNNMoney.com – video report com Date: 11/25/2011 Link:  http://money.cnn.com/video/news/2011/11/25/n_blue_nile_ceo.cnnmoney/ Questions for discussion: Who is the target market for Blue Nile? How is online shopping for rings different than… Read more »

The $25 Computer That Plays High-Definition Video

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:     The Raspberry Pi, a credit-card sized computer that plugs into your TV and a keyboard will be available next year. It’s a PC that does many of the things your desktop PC does and is aimed at the educational sector. Source: Moneywatch.com – video report Date: 11/22/2011 Link:  http://www.marketwatch.com/video/asset/the-25-computer-that-plays-high-definition-video/7E9D6C97-80D5-4175-9D23-454018240138 Questions for discussion: How might… Read more »

1998 all over again for IPOs

Posted by & filed under Part 1 Business in a Global Environment, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  Angie’s List is the latest dot-com to go public with a questionable business model, joining the ranks of Groupon, Pandora, and soon Yelp. Source: CNNMoney.com – video report com Date: 11/18/2011 Link:  http://money.cnn.com/video/markets/2011/11/18/mkts_am_buzz_angi.cnnmoney/ Questions for discussion: How do you explain the success of these IPOs? Do you think investors are repeating mistakes made in… Read more »

Robot army helps run warehouses

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  The future of warehouses may be one with fast shipments and few human employees if robots like Kiva Systems continue to invade the workplace. Source: CNNMoney.com – video report com Date: 11/09/2011 Link:  http://money.cnn.com/video/technology/2011/11/08/ts_kiva_robotics_robot.cnnmoney/ Questions for discussion: How can this system improve productivity in a warehouse? How would a financial manager make a decision… Read more »

Groupon: Investor Beware!

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  In his On the Mark segment, Evan Newmark says Friday’s Groupon IPO should be waded through with caution by investors, because it is another example of Wall Street shenanigans. Source: Marketwatch.com – video report Date: 11/04/2011 Link:  http://www.marketwatch.com/video/asset/groupon-investor-beware/5DE4D58B-F543-470C-880B-4F2183A8AE19 Questions for discussion: Summarize the reasons presented why investors should stay away from this stock. Do… Read more »