25 ways of downloading Angry Birds

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Description: Rovio has a blockbuster franchise just as notable for its flock of revenue streams as its wildly addictive game play. Source:  Fortune.com Date: 06/03/2011 Link: http://tech.fortune.cnn.com/2011/06/03/25-ways-angry-birds/ Questions for discussion: Summarize the reasons for the success of this business? Why has it become such a global hit? What other prospects exist for this brand?

Google’s mobile wallet is here

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Description: Google and MasterCard unveiled a mobile payment system Thursday that uses consumers’ cell phones to store credit cards, coupons, and other data. Source: CNNMoney.com – video report Date: 05/26/2011 Link: http://money.cnn.com/video/technology/2011/05/26/t-tt-google-wallet.cnnmoney/ Questions for discussion: Do you think this concept of payment will appeal to a mass market of users? What concerns might there be… Read more »

Book publishers in denial on Amazon’s e-book sales

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Description: At the annual BookExpo America this week, booksellers voiced mixed feelings about the news that Amazon’s Kindle book sales have surpassed print, and some said they simply don’t believe it at all. Source: Fortune.com Date: 05/27/2011 Link: http://tech.fortune.cnn.com/2011/05/27/book-publishers-in-denial-on-amazons-e-book-sales/ Questions for discussion: Summarize the key points made in this report. Is this good news for… Read more »

LinkedIn CEO: Why we’re so valuable

Posted by & filed under Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: CEO Jeff Weiner says LinkedIn’s “exclusive focus on professionals” is what makes his company’s social platform so valuable to investors. Source: CNNMoney.com – video report Date: 05/20/2011 Link: http://money.cnn.com/video/news/2011/05/20/n_linkedin_ceo.cnnmoney/ Questions for discussion: Do you think LinkedIn is worth the IPO price? What revenue streams are available to the firm? What types of acquisitions would… Read more »

Zuckerberg: Kids under 13 should be allowed on Facebook

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Description: Facebook’s founder sees the social networking site as a tool with educational potential. That of course means getting kids Facebooking at an early age. Source: Fortune.com Date: 05/20/2011 Link: http://tech.fortune.cnn.com/2011/05/20/zuckerberg-kids-under-13-should-be-allowed-on-facebook/ Questions for discussion: Do you agree with the arguments promoting use of Facebook at an earlier age for educational benefits? What are the ethical… Read more »

Cody Willard: Why Apple is going to $2,000

Posted by & filed under Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Cody Willard makes his case for Apple at $2,000 and explains why it could be the first $2 trillion company in market cap. Source: Marketwatch.com – video report Date: 05/11/2011 Link: http://www.marketwatch.com/video/asset/cody-willard-why-apple-is-going-to-2000/4C6F5D5C-B4BC-4737-871C-E5DA3D667949 Questions for discussion: Summarize the reasons given by the analyst that support his belief in Apple stock rising to such extraordinary levels…. Read more »

Pricing, ticket sites hit baseball attendance

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Description: Finding cheap tickets may be part of the fun for baseball fans, but all the browsing around and waiting for the best deals may actually be hurting baseball. Source: Marketwatch.com Date: 05/14/2011 Link: http://www.marketwatch.com/story/pricing-ticket-sites-hit-baseball-attendance-2011-05-14 Questions for discussion: What are the major forces affecting the prices paid for tickets today? How can teams respond to… Read more »

Google begins war against Windows

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Description: Google does battle with Microsoft in most of its business areas, but it’s gearing up to tackle the big daddy of them all: Windows. Source: CNNMoney.com Date: 05/13/2011 Link: http://money.cnn.com/2011/05/13/technology/google_chrome_os/index.htm Questions for discussion: Describe the fundamental shift required by users, as planned by Google. Do you think it will succeed with business customers? How… Read more »

In Shift, Ads Try to Entice Over-55 Set

Posted by & filed under Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: After 40 years of catering to younger consumers, advertisers and media executives are coming to a different realization: older people aren’t so bad, after all. Source: NYTimes.com Date: 05/13/2011 Link: http://www.nytimes.com/2011/05/14/business/media/14viewers.html?ref=business Questions for discussion: How have advertisers changed their thinking about the over-55 set? Why does this make sense today? Are there other segments… Read more »

Sony Apologizes, Offers $1 Million Insurance After Hacking

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Description:   Sony Corp. (6758) Chairman Howard Stringer apologized and offered U.S. users of its PlayStation Network and Qriocity online services a year of free identity-theft protection after the system was crippled by hackers. Source: Bloomberg.com Date: 05/06/2011 Link: http://www.bloomberg.com/news/2011-05-06/sony-offers-network-users-free-identity-theft-service-after-hacker-attack.html Questions for discussion: Summarize the events that have led to this situation. Do you think Sony’s… Read more »