Posts Tagged: Using Technology to Manage Information (p466)

Apple stock: the sky is the limit?

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  Commentary: Killer products sell, but there are some concerns Source: Marketwatch.com Date: Sep 21, 2012 Link:  http://www.marketwatch.com/story/apple-stock-the-sky-is-the-limit-2012-09-21 Questions for Discussions: What is driving the share price of Apple? Why are there concerns that the trend may stop abruptly at some point soon? What are some specific products and services that Apple can provide in… Read more »

Nokia Debuts Free Streaming Music Service

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Simon Constable talks with Nokia’s Jyrki Rosenberg about the handset maker’s new streaming-music service, and Kelli Grant looks at the best comparison-shopping sites. Photo: Nokia. Source: Moneywatch.com – video report Date: Sep 14, 2012 Link: http://on.wsj.com/R03ssx Questions for Discussions: Describe the Nokia strategy. Do you think it will succeed, given the level of competition… Read more »

Savvy Shoppers Drive Robust Online Holiday Sales

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Online holiday shopping will account for nearly a quarter of retail ecommerce sales for 2012 Source: eMarketer.com Date: Sep 14, 2012 Link:  http://www.emarketer.com/Article.aspx?R=1009348&ecid=a6506033675d47f881651943c21c5ed4#XHuCTAGpoq7Hzfoj.99  Questions for Discussions: What explains the projected increase in online holiday shopping? Do you agree with the analysis presented in this report?

No Joke: Jay Leno Took Pay Cut of 50%

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Late-night talk show host Jay Leno took a 50% pay cut as part of NBC’s budget-chopping effort last month at “The Tonight Show,” the network said, detailing the scope of the changes for the first time as well as the reasoning behind them. Christopher Stewart has details on Lunch Break. Photo: Getty Images. Source:… Read more »

Jack Daniel’s Parent Targets a Varied Customer Base

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Ted Hissey is senior vice president and director of innovation, consumer planning and global marketing services for spirits and wine producer Brown-Forman, marketer of brands such as Jack Daniel’s, Southern Comfort, Korbel, Chambord and Finlandia. Hissey oversees new product initiatives, market research and marketing services that support B-F’s brands on a global basis. Hissey… Read more »

Facebook Shares Hit New Lows

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Facebook shares fell 5% to new lows Friday as two analysts from firms that underwrote its initial public offering cut their price targets on the shares, Paul Vigna reports on the News Hub. Photo: AP. Source: Moneywatch.com – video report Date: Aug 31, 2012 Link: http://on.wsj.com/R3hzXy Questions for Discussions: Summarize the explanation in this… Read more »

A Weight-Loss Strategy From an Unlikely Pair

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  WHEN Myles Berkowitz first met Steven Kates through a mutual friend in 2006, Mr. Berkowitz had serious doubts about him. Source: NYTimes.com Date: Sep 01, 2012 Link:  http://www.nytimes.com/2012/09/02/business/lifesize-a-weight-loss-strategy-from-an-unlikely-pair.html?ref=business Questions for Discussions: What is the key selling point in this dieting system? Why do you think it is it successfull with consumers? How else would… Read more »

The Innovation That Could Make Most Job Interviews Obsolete

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 5 Managing Technology and Information.

Description:  Today I met with three representatives from a seven-year-old company called HireVue that is changing the way a lot of people get hired. Founded by a guy named Mark Newman when he was just 20 years old and fresh out of Westminster college in Salt Lake City, HireVue provides one-way video interviews where candidates… Read more »

eBay: The biz to beat in mobile payments

Posted by & filed under Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:   Forget Google Wallet and Square, eBay and its payment unit PayPal are the top dogs in mobile payments … at least for now. Source: CNNMoney.com – video report Date: Aug 23, 2012 Link: http://money.cnn.com/video/investing/2012/08/23/investing-mobile-payments-ebay-google.cnnmoney/ Questions for Discussions: What makes eBay so attractive to investors today? Would you be an investor?

Employing Dietitians Pays Off for Supermarkets

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  Lois E. Florence recently left her doctor’s office with a diagnosis of colitis, an intestinal disorder, and a complicated set of instructions for changing her diet. Source: NYTimes.com Date: Aug 24, 2012 Link:  http://www.nytimes.com/2012/08/25/business/dietitians-pay-off-for-supermarkets.html?_r=1&ref=business Questions for Discussions: Explain the logic of adding the services of dietitians at supermarkets. How can managers calculate the ROI… Read more »