Description: LinkedIn is not the sexiest social media firm. But its earnings were solid and may even help lift Facebook’s stock. Source: CNNMoney.com – video report Date: Aug 03, 2012 Link: http://money.cnn.com/video/investing/2012/08/03/investing-bz-facebook-linkedin.cnnmoney/ Questions for Discussions: What are the sources of revenue for social media companies? Why is LinkedIn a better choice, in the eyes of… Read more »
Posts Tagged: Using Technology to Manage Information (p466)
Twitter Goes to the Movies
Description:  The Hollywood marketing playbook now prominently features social media. John Edwards on Lunch Break looks at how a ribald campaign on Twitter and Facebook helped to turn “Ted” into a blockbuster. Source: Marketwatch.com – video report Date: Aug 03, 2012 Link: http://live.wsj.com/video/twitter-goes-to-the-movies/0D04F6F8-F054-474E-99BA-6D818BB12581.html Questions for Discussions: Describe how social media is being used by studios… Read more »
Vanity variety takes off on the Internet
Description: As a new wave of big names enter the growing field of Web series, leave it to Larry David to keep enthusiasm in check. “I wouldn’t say I’m excited, but I’m looking forward to it,†David says at the start of Jerry Seinfeld’s new series, Comedians in Cars Getting Coffee. Source: Montrealgazette.com Date: July… Read more »
To Build Consumer Trust, Reviews Are the Key
Description: Amid a sea of information, consumers respond to authenticity and expertise provided by brands. Source: eMarketer.com Date: July 31, 2012 Link: http://www.emarketer.com/Article.aspx?R=1009229&ecid=a6506033675d47f881651943c21c5ed4#bpjrVDtFgA8dRZxi.99 Questions for Discussions: Why are reviews so valued by consumers? How can companies use social media to leverage this promotional tool?
What’s next for Apple?
Description: Analyst Gene Munster says new versions of the iPhone and iPad are key. He also expects a new Apple TV to be launched. Source: CNNMoney.com – video report Date: July 25, 2012 Link: http://money.cnn.com/video/technology/2012/07/25/t-apple-tv-next-few-years.fortune/ Questions for Discussions: What are the projections for Apple and competitors in this business? What product do you think will… Read more »
Dating Sites Aim for a Novel Idea: Actual Dates
Description: New Yorkersâ€â€wait for itâ€â€like to dine at trendy restaurants on a first date. In Detroit, they prefer to do the serving themselves via volunteer work. Singles living in sunny Los Angeles are apt to be sporty and hit the hiking trails for a first outing together, according to data collected by the website HowAboutWe.com,… Read more »
Facebook Falls After Report Fails to Quell Concerns Over Growth
Description: Facebook Inc. (FB) plunged to a record low after its first earnings report as a public company showed a slower sales gain and narrower profit margins, failing to allay concerns over growth that have dragged down the shares. Source: Bloomberg.com Date: July 27, 2012 Link: http://www.bloomberg.com/news/2012-07-27/facebook-falls-after-report-fails-to-quell-concerns-over-growth.html Questions for Discussions: Why has the stock fallen… Read more »
Kayak sails into the market
Description: Co-founders Steve Hafner and Paul English discuss the future of the online travel website on the day of its IPO. Source: CNNMoney.com – video report Date: July 20, 2012 Link: http://money.cnn.com/video/markets/2012/07/20/investing-kayak-ipo.cnnmoney/ Questions for Discussions: Describe how Kayak works. How is it better than other online travel websites? How would you design an app for… Read more »
Yahoo: Help Us, Marissa Mayer. You’re Our Only Hope
Description: The Yahoo! (YHOO) board of directors was leaving nothing to chance. The Internet company is known throughout Silicon Valley as a leaky ship whose internal deliberations often turn up on blogs or in other media outlets. So when the company’s four-member chief executive search team met Google (GOOG) veteran Marissa Mayer for the first… Read more »
Social Media Usage Plateaus Among Marketers
Description: Mobile and location-based marketing are newer growth areas Source: eMarketer.com Date: July 18, 2012 Link: http://www.emarketer.com/Article.aspx?R=1009197&ecid=a6506033675d47f881651943c21c5ed4#P11cIZjFmqFpWRvW.99 Questions for Discussions: Summarize and explain the highlights in this report. How do you think these trends will perform over the next five years?
