Posts Tagged: Using Technology to Manage Information

How guitar maker Gibson could recover from bankruptcy

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Gibson, an iconic American guitar manufacturer, has filed for bankruptcy. The company has at least $100 million of debt, and perhaps as much as $500 million, according to paperwork filed in Delaware on Tuesday. Source: CNNMoney.com Date: May 01, 2018 Link: http://money.cnn.com/2018/05/01/news/companies/gibson-guitars-bankruptcy/index.html Questions for discussion: What is Gibson’s financial situation? How can it restructure… Read more »

The self-driving car startup that the auto industry actually trusts

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Aurora, a startup developing software for self-driving cars, had barely launched when it found its place among the biggest names in the car industry. Source: CNNMoney.com Date: May 03, 2018 Link: http://money.cnn.com/2018/05/03/technology/aurora-self-driving-cars/index.html Questions for discussion: Why is the company so well connected to the industry? Describe the management culture, as presented in report? Do… Read more »

Netflix-loving tykes tune out Nickelodeon in kid TV’s worst year

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Kids like Caleb Moushey are killing cable TV. Not that Caleb knows from cable. After all, he’s 7 years old. But Caleb rarely if ever watches conventional television. “Everything is Netflix,” said his mother, Ally Brown, an insurance agent in the St. Louis area who also has a 5-year-old and a baby on the… Read more »

eMarketer Releases New Outlook on SVOD Landscape

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: The ever-expanding US subscription video space is ripe with monetization potential for content owners and platforms. Source: eMarketer.com – podcast Date: Apr 25, 2018 Link: https://www.emarketer.com/content/emarketer-releases-new-outlook-on-svod-landscape?ecid=NL1001 Questions for discussion: Summarize the highlights from this report. Which company do think will dominate changing conditions over the next five years?

Apple Is Planning to Launch a News Subscription Service

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Apple Inc. plans to integrate recently acquired magazine app Texture into Apple News and debut its own premium subscription offering, according to people familiar with the matter. The move is part of a broader push by the iPhone maker to generate more revenue from online content and services. Source: Bloomberg.com Date: Apr 17, 2018 Link:… Read more »

Nintendo’s New DIY Toys Are Mind-Bendingly Imaginative

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  The Labo series is an addition to Nintendo’s Switch console. Source: FastCompany.com Date: Apr 13, 2018 Link: https://www.fastcompany.com/40546285/nintendos-new-diy-toys-are-mind-bendingly-imaginative?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=04142018 Questions for discussion: Who is the target customer for this product? How does Nintendo benefit from producing interconnecting products? What other applications would you recommend to the firm in order to generate more growth?

People Believe Ads Are Becoming More Intrusive

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Users feel bombarded by too many ads Source: eMarketer.com Date: Apr 10, 2018 Link: https://www.emarketer.com/content/people-believe-ads-are-becoming-more-intrusive?ecid=NL1009 Questions for discussion: Interpret the research presented in this article. What should marketing managers do with this information, from a planning point of view?

I Downloaded the Information That Facebook Has on Me. Yikes.

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: When I downloaded a copy of my Facebook data last week, I didn’t expect to see much. My profile is sparse, I rarely post anything on the site, and I seldom click on ads. (I’m what some call a Facebook “lurker.”) Source: NYTimes.com Date: Apr 11, 2018 Link: https://www.nytimes.com/2018/04/11/technology/personaltech/i-downloaded-the-information-that-facebook-has-on-me-yikes.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business&region=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront Questions for discussion: Summarize the key… Read more »

Zuckerberg Just Proved Once Again That Congress Doesn’t Understand The Internet

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Today’s jumbled Facebook hearing left little faith that Congress could ever draft a useful data-protection bill, much less agree on one. Source: FastCompany.com Date: Apr 11, 2018 Link: https://www.fastcompany.com/40557799/zuckerberg-just-proved-once-again-that-congress-doesnt-understand-the-internet?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=04122018 Questions for discussion: Do you agree with the opinions expressed in this article? What should government do, if anything?

The British Bookmaker Betting Big on American Sports Gambling

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: William Hill’s early wager may soon pay off. Source: Bloomberg.com Date: Apr 12, 2018 Link: https://www.bloomberg.com/news/features/2018-04-12/the-british-bookmaker-betting-big-on-american-sports-gambling Questions for discussion: Summarize what the article says about the industry and the players in it. Do you think behavior in the gaming industry is similar to that in the stock market?