Posts Tagged: Using Technology to Manage Information

Fans Are Becoming Increasingly Engaged In Fantasy Sports

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: With the NFL kicking off the 2018 season, we’re talking about fantasy sports on “Behind the Numbers.” How many Americans play fantasy sports? Why do they play? And what are the different spending habits of fantasy players? Source: eMarketer.com – podcast report Date: Sep 06, 2018 Link: https://www.emarketer.com/content/fans-are-becoming-increasingly-engaged-in-fantasy-sports Questions for discussion: Why does this… Read more »

People Sharing Netflix, Hulu, Cable Passwords with, You Guessed It, Millennials in the Lead

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Millennials have ruined most everything, according to news reports, so why not kill video-streaming services like Netflix and Hulu, too? Source: Fortune.com – video report Date: Aug 20, 2018 Link: http://fortune.com/2018/08/20/netflix-hulu-amazon-video-streaming-password-sharing/ Questions for discussion: Summarize and interpret the key statistics presented in this report. What does all of this suggest about viewers, advertising and the future… Read more »

The Hot College Gig: Online Brand Promoter

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Noah Lamfers, a senior at the University of Northern Iowa, had never tried a 5-Hour Energy drink. But he still signed up to promote the brand online, getting paid to post images of himself and bottles of the product on his personal Facebook, Instagram and Snapchat accounts. He tagged each one with #5houruintern. Source: NYTimes.com… Read more »

Email Isn’t Social Media, but It’s Still Pretty Popular

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: With the rise of social media and texting, some saw email as a communication vehicle that would eventually disappear. However, this mode of messaging is still an inescapable part of everyday life. Source: eMarketer.com Date: Aug 27, 2018 Link: https://www.emarketer.com/content/email-isn-t-social-media-but-it-s-still-pretty-popular?ecid=NL1009 Questions for discussion: Why do you suppose email remains a popular communications tool? How can… Read more »

Does Facebook Know You Better Than You Do?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Does Facebook Know You Better Than You Do? Source: NYTimes.com – video report Date: Aug 26, 2018 Link: https://www.nytimes.com/video/business/100000005838987/does-facebook-know-you-better-than-yourself.html Questions for discussion: Summarize the way Facebook collects data and learns about users. How is this information used to generate revenues? Do you think users should be concerned about the knowledge the firm has about… Read more »

Streaming Could Change the Video Game Business Forever

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: IN THE BEGINNING, there were video game stores… Source: Fortune.com – video report Date: Aug 26, 2018 Link: http://fortune.com/2018/08/26/video-games-streaming/ Questions for discussion: Summarize the history and future direction of the industry? What opportunities are emerging for smaller game developing companies to build on the emerging technology?

Harley-Davidson Needs a New Generation of Riders

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: If it wants to survive Trump’s tariffs and an aging customer base, the company has to embrace a cultural shift. Source: Bloomberg.com Date: Aug 23, 2018 Link: https://www.bloomberg.com/news/features/2018-08-23/harley-davidson-needs-a-new-generation-of-riders Questions for discussion: What does the article say about the changes required at the firm? What other ideas would you add to this discussion?

Grocery and Dating Are The Fastest Growing App Categories. Here’s Why.

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Rahul Chadha and forecaster Showmik Podder break down some of the key data in eMarketer’s new estimates for mobile app usage. Which app categories are growing fastest, and why? Source: eMarketer.com – audio report Date: Aug 20, 2018 Link: https://www.emarketer.com/content/grocery-and-dating-are-the-fastest-growing-app-categories-here-s-why?ecid=NL1009 Questions for discussion:… Read more »

In Shadow of Mt. Etna, Europe Makes a Last Stand for Solar

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: CATANIA, Italy — The enormous glass building on the outskirts of this Sicilian city had been intended for making silicon wafers for flash memory chips. That plan got crushed by the global financial crisis. Source: NYTimes.com Date: Aug 17, 2018 Link: https://www.nytimes.com/2018/08/16/business/energy-environment/europe-italy-solar-energy-china.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business&region=rank&module=package&version=highlights&contentPlacement=7&pgtype=sectionfront Questions for discussion: How is solar technology a good example of a… Read more »

Cord-Cutting Accelerates as OTT Video Keeps Growing

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: It’s no longer news that US consumers are ditching traditional TV in favor of over-the-top (OTT) video services like Netflix. But, according to our latest forecast, that rate is accelerating. Source: eMarketer.com – audio report Date: Aug 17, 2018 Link: https://www.emarketer.com/content/more-than-half-of-us-consumers-watch-subscription-ott-video-2018?ecid=NL1001 Questions for discussion: Why are consumers shifting away from traditional cable TV services… Read more »