Posts Tagged: Using Technology to Manage Information

Branded Podcasts Are The Ads People Actually Want To Listen To

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Podcasts are becoming big business not only for creators, but for advertisers. Podcast advertising is on track to hit more than $220 million in 2017, up 85% from 2016. Source: FastCompany.com Date: Mar 5, 2018 Link: https://www.fastcompany.com/40533210/branded-podcasts-are-the-ads-people-actually-want-to-listen-to?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=4&partner=newsletter&campaign_date=03062018 Questions for discussion: Describe this format of communications with targeted customers. Why is this sector of promotion so popular… Read more »

Bit by Bit, Whole Foods Gets an Amazon Touch

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  Some signs are subtle, like the “Whole Foods + Amazon” one near the bananas. Others are more obvious, like the kiosk with Amazon devices for sale. Source: NYTimes.com Date: Mar 1, 2018 Link: https://www.nytimes.com/2018/03/01/technology/bit-by-bit-whole-foods-gets-an-amazon-touch.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business&region=rank&module=package&version=highlights&contentPlacement=2&pgtype=sectionfront Questions for discussion: How has the transition strategy unfolded thus far? Do you think the firms are going about the… Read more »

Snap CEO snags a $637 million bonus

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: CNBC’s Julia Boorstin reports on Snap CEO Evan Spiegel’s massive bonus following the company’s IPO last year. Snap CEO snags a $637 million bonus from CNBC. Source: CNBC.com – video report Date: Feb 23, 2018 Link: https://www.cnbc.com/video/2018/02/23/snap-ceo-snags-a-637-million-bonus.html Questions for discussion: Why do you suppose investors would buy shares in a company in which they… Read more »

Starbucks Is Shrinking Its Selection (and So Are Your Other Favorite Stores)

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Coming soon to a Starbucks near you: Less variety. Expect to see a narrower assortment of products in the main area of your local coffee chain outpost sometime soon this year. Source: Forbes.com Date: Feb 24, 2018 Link: http://fortune.com/2018/02/24/starbucks-merchandise-stores/ Questions for discussion: Why is Starbucks reducing variety? How might this decision impact customer behavior? Do you… Read more »

SPOS #606 – Become A Superconnector With Scott Gerber

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Here it is: Six Pixels Of Separation – The Mirum Podcast – Episode #606 – Host: Mitch Joel. Everywhere I look, I see the book Superconnector. Online, in bookstores at the airport. Source: Sixpixels.mirumagency.com Date: Feb 24, 2018 Link: http://sixpixels.mirumagency.com/podcast/archives/spos-606—become-a-superconnector-with-scott-gerber/ Questions for discussion: What is the key lesson you took away from this discussion? Why are relationships… Read more »

As the Streaming Wars Heat Up, Ryan Murphy Cashes In

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  The battle between the Hollywood establishment and the streaming-media giants has caused big changes in the entertainment industry in recent months, driving up the prices of major stars and series producers while leaving traditional companies in danger of losing relevance. Source: NYTimes.com Date: Feb 14, 2018 Link: https://www.nytimes.com/2018/02/14/business/media/streaming-wars-ryan-murphy.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business&region=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront Questions for discussion: How has negotiations… Read more »

eMarketer Releases Latest Global Digital Video Viewer Estimates

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Video viewing is a core digital activity among internet users worldwide, and 65.1% of them will do so regularly this year. Source: eMarketer.com Date: Feb 08, 2018 Link: https://www.emarketer.com/content/emarketer-releases-latest-global-digital-video-viewer-estimates Questions for discussion: What does the data show? Why do you you think these trends are happening? What does this mean for managers in this… Read more »

Legacy Media Companies Are Leading the Charge in Advanced TV

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Many marketing tech aficionados believe television ad buying is overdue for a digital overhaul. Dave Morgan, CEO of TV ad targeting firm Simulmedia, spoke with eMarketer’s Ross Benes about which digital applications are likely to find success within TV advertising and which products are overhyped. Source: eMarketer.com Date: Feb 2, 2018 Link: https://www.emarketer.com/content/advanced-tv-is-being-led-by-legacy-media-companies-5 Questions… Read more »

Whitney Wolfe turned a traumatic experience at Tinder into her…

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: After leaving Tinder under traumatic circumstances, Bumble co-founder Whitney Wolfe started her own dating app that grew to be one of the biggest in the space. Whitney Wolfe turned a traumatic experience at Tinder into her successful ‘Bumble’ empire from CNBC. Source: CNBC.com – video report Date: Jan 23, 2018 Link: https://www.cnbc.com/video/2018/01/23/whitney-wolfe-turned-a-traumatic-experience-at-tinder-into-her-successful-bumble-empire.html Questions for… Read more »

The Facebook News Feed Conundrum

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: In the latest episode of eMarketer’s “Behind the Numbers” podcast, we consider the changes planned for Facebook’s News Feed and the possible implications for advertisers. Will the shifting focus of the News Feed, with an emphasis on “personal” posts, force changes for marketers? Source: eMarketer.com Date: Jan 23, 2018 Link: https://www.emarketer.com/content/the-facebook-news-feed-conundrum?ecid=NL1001 Questions for discussion:… Read more »