Posts Tagged: Using Technology to Manage Information

Silicon Valley Courts Brand-Name Teachers, Raising Ethics Issue

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: MAPLETON, N.D. — One of the tech-savviest teachers in the United States teaches third grade here at Mapleton Elementary, a public school with about 100 students in the sparsely populated plains west of Fargo. Source: NYTimes.com Date: Sep 02, 2017 Link: https://www.nytimes.com/2017/09/02/technology/silicon-valley-teachers-tech.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business&region=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront Questions for discussion: Explain the ethical issues at work here. Do you… Read more »

The Truth About Teens and Their Social Media Habits

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Like most adults, marketers do their best to understand teens, but it’s not easy to follow their changing digital habits and preferences. Twenty-year-old Tiffany Zhong recently left the University of California, Berkeley, and founded Zebra Intelligence to do just that—help marketers keep up with this cohort. Source: eMarketer.com Date: Aug 31, 2017 Link: https://www.emarketer.com/Article/Truth-About-Teens-Their-Social-Media-Habits/1016415… Read more »

How to Make an American Fashion Brand (No Sewing Required!)

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: LOS ANGELES — Two summers ago Lara Pia Arrobio was working as a designer for the clothing company Reformation when she was recruited by Zara, the fast-fashion behemoth, for a job at its headquarters in Spain. Source: NYTimes.com Date: Aug 26, 2017 Link: https://www.nytimes.com/2017/08/26/fashion/lpa-los-angeles-lara-pia-arrobio.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business&region=stream&module=stream_unit&version=latest&contentPlacement=2&pgtype=sectionfront Questions for discussion: Explain the success of this company? How does this story… Read more »

Got a Complaint with Brands? Take It Up on Social Media

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: A recent survey finds many people say it increases accountability for businesses Source: eMarketer.com Date: Aug 24, 2017 Link: https://www.emarketer.com/Article/Complaint-with-Brands-Take-Up-on-Social-Media/1016384 Questions for discussion: What does the research say about how social media is influencing business accountability and response to consumer complaints? How do you think businesses should respond to this research?

Retail apocalypse continues at department stores

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: It should be easier to find a parking spot at the mall these days, because consumers continue to shun department stores. Source: CNNMoney.com – video report Date: Aug 10, 2017 Link: http://money.cnn.com/2017/08/10/investing/retail-macys-kohls-dillards-earnings/index.html Questions for discussion: What is happening to malls and retailing in general? How should management respond?

Netflix Looks Like a Loser. But Here’s Why It’s Probably a Winner

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Netflix Looks Like a Loser. But Here’s Why It’s Probably a Winner Source: Fortune.com Date: Aug 15, 2017 Link: http://fortune.com/2017/08/15/netflix-looks-like-loser-feels-like-winner/ Questions for discussion: Why does Netflix worry some investors? What are the reasons presented for optimism? What do you see in the firm’s future?

Is MoviePass’s new $10-a-month movie ticket deal really as epic as it seems?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: There has to be some sort of a catch, right? Source: MarketWatch.com Date: Aug 15, 2017 Link: http://www.marketwatch.com/story/is-moviepasss-new-10-a-month-movie-ticket-deal-really-as-epic-as-it-seems-2017-08-15?siteid=nwtwk Questions for discussion: Who is the target customer for this business model? Does it make sense for theatre management to join this program? What other pricing models would work for theatres?

Luxury Brands Rethink Approach in China

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Firms that once recoiled from online retail now see path to growth Source: eMarketer.com Date: Aug 17, 2017 Link: https://retail.emarketer.com/article/luxury-brands-rethinking-their-approach-china/5995f04bebd40003acdf2e13?ecid=NL1001 Questions for discussion: Summarize the main research points presented in the report. What do you suggest management do? Why?    

Walmart Employees Are Now Making Deliveries

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: The store found some help in its war against Amazon. Source: Fortune.com – video report Date: June 01, 2017 Link: http://for.tn/2ssIRS6 Questions for discussion: Is this a good idea? What are the pros and cons? How does this plan increase productivity?

Opinion Journal: The Paris Climate Con

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Business World Columnist Holman Jenkins Jr. on why the pact is mainly about subsidies, not environmental progress. Photo credit: Getty Images. Source: MarketWatch.com – video report Date: June 01, 2017 Link: http://www.marketwatch.com/video/opinion-journal-the-paris-climate-con/AF124BBD-86EB-40A7-A6D5-185AB8F6CC03.html Questions for discussion: What does Holman Jenkins Jr. say about the agreement? Do you think the decision to withdraw reduces the influence of… Read more »