Making wheels for wheelchairs

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

A 30 year GM veteran is applying his auto industry knowledge to a company that makes vehicles for the disabled.  Source: CNNMoney – video report   Date: 02/19/2010  Link: http://money.cnn.com/video/news/2010/02/19/n_vpg_hogan.cnnmoney/ Questions for discussion:  Why do you think the big automakers have not produced this sort of specialized vehicle? Does this sort of product require a… Read more »

The New Business Of Tiger Woods

Posted by & filed under Part 1 Business in a Global Environment.

Description: As golfer Tiger Woods prepares to return to public view marketing experts say his appeal as a pitchmanhas changed. Source: Marketwatch.com– video report Date: 02/19/2010 Link: http://www.marketwatch.com/video/asset/the-new-business-of-tiger-woods/08EB3914-AA0E-4D73-9DE2-2411AACE2FCA Questions for discussion:  Who is the target market that Tiger Woods appeals to? Do you agree with the suggestion that Tiger Woods will never be able to… Read more »

GM’s chief gets $9 million

Posted by & filed under Part 3 Management: Empowering People to Achieve Business Objectives.

Description:  General Motors chairman and chief executive, Ed Whitacre, Jr. will receive a compensation package worth $9 million, the automaker said Friday. Source: CNNMoney.com Date: 02/19/2010 Link: http://money.cnn.com/2010/02/19/news/companies/GM_salary/index.htm Questions for discussion: Do you believe this compensation is appropriate in light of GM’s history and connection to TARP?  Do you believe there can be negative reaction… Read more »

Banks Focus on People Who Can Pay More for Credit Cards

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Rewards cardholders take note: the price of perks is about to go up. After years of profiting from debt-ridden credit cardholders, lenders are turning their attention to a potentially lucrative new source of fee income, the moneyed users of rewards programs who spend big and pay their bills on time. Source: NYTimes.com Date: 02/19/2010… Read more »

Pay for Hulu on the iPad? It may be your only choice

Posted by & filed under Part 4: Marketing Management.

Description: Will Hulu come to the iPad? Probably. One day. But you had better get ready to pay for it. Hulu and its owners, three of the big broadcast TV networks, want to bring some version of the Web video service to Apple’s device. Source: CNET.com Date: 02/19/2010 Link:  http://news.cnet.com/8301-1023_3-10456822-93.html?tag=mncol Questions for discussion: How do… Read more »

Vancouver Olympics goes green

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  The Olympic committee’s $1.8 billion budget includes medals made from recycled circuit boards and a sustainable skating ring. Source: CNNMoney – video report   Date: 02/12/2010  Link: http://money.cnn.com/video/news/2010/02/12/n_ef_vancouver_olympics_green.cnnmoney/ Questions for discussion:  Do you believe these efforts to promote “green-thinking” at the Vancouver Olympic Games will be successful in creating greater consumer awareness and interest?… Read more »

Toyota woes lead to bargains from rivals

Posted by & filed under Part 4: Marketing Management.

Description: Prices on Toyota’s vehicles, not surprisingly, have slipped in light of the recalls, but rivals have also slashed their prices to capitalize on a rare period of weakness for the world’s biggest carmaker. Source: Marketwatch.com Date: 02/10/2010 Link: http://www.marketwatch.com/story/toyota-woes-lead-to-bargains-from-rivals-2010-02-10?siteid=nwtwk Questions for discussion:  Summarize the explanation for these changes to pricing strategies. Do you believe… Read more »

Credit Card Limits for Youth Can Be Opportunity for Parents

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: This month, large parts of the credit card bill that President Obama signed into law in 2009 go into effect. Among them are rules governing credit card use by anyone under 21 years old. Starting Feb. 22, they can’t get a credit card unless they have an independent source of funds to pay the… Read more »

These tablets do what the ‘iPad don’t’

Posted by & filed under Part 4: Marketing Management.

Description: With apologies to Sega’s classic “Genesis does what Nintendon’t” ad campaign, there are many tablet and touch-screen PCs that do things the upcoming Apple iPad simply can’t. While Apple’s tablet runs a version of the company’s iPhone operating system, most of these tablets run different flavors of Windows, and (at least in theory) are… Read more »