Description: A new vending machine serves hot baguettes, and even the fussy French approve. Source: CNNMoney.com – video report Date: May 23, 2014 Link: http://money.cnn.com/video/news/2014/05/23/n-french-baguette-vending-machine.cnnmoney/index.html Questions for Discussions: What are the advantages and disadvantages to a baker who chooses to install this machine? Do you think the installation of the machine would affect customers who… Read more »
Monthly Archives: May 2014
Building a better egg (with no chicken)
Description: Hampton Creek Foods is trying to build a more environmentally friendly egg that looks, tastes and has the nutrition of a regular egg. But unless it’s cheaper, can they beat the egg? Source: CNNMoney.com – video report Date: May 19, 2014 Link: http://money.cnn.com/video/technology/2014/05/19/t-better-egg-hampton-creek-foods-josh-tetrick.cnnmoney/index.html Questions for Discussions: Do you think price is the most important… Read more »
Modesty Is the New Abercrombie
Description: Subtlety has never been Abercrombie & Fitch’s (ANF) thing. Source: Businessweek.com Date: May 22, 2014 Link: http://www.businessweek.com/articles/2014-05-22/abercrombie-and-fitch-tries-to-win-teens-back-from-online-retail#r=nav-fst Questions for Discussions: What does the report say about retailing trends faced by Abercrombie & Fitch and others? How would you describe the target customer and their shopping behavior?
Golf Market Stuck in Bunker as Thousands Leave the Sport
Description: The golf industry is in the rough. Once the go-to activity for corporate bonding, the sport is suffering from an exodus of players, a lack of interest among millennials and the mass closure of courses. Source: Bloomberg.com Date: May 23, 2014 Link: http://www.bloomberg.com/news/2014-05-23/golf-market-stuck-in-bunker-as-thousands-leave-the-sport.html Questions for Discussions: What does this report say about the reasons… Read more »
McDonald’s and America’s new low-wage economy explained
Description: Who owns your local McDonald’s or builds your cell phone tower does not matter much to consumers. But it has huge implications for workers. Source: Fortune.com Date: May 23, 2014 Link: http://finance.fortune.cnn.com/2014/05/23/mcdonalds-and-americas-new-low-wage-economy-explained/?iid=SF_F_River Questions for discussion: How are wages determined? In your opinion, what are the social responsibilities of the large corporations in this matter?
Protesters: Double minimum wage!
Description: Fast food workers are on the streets again, demanding employers double their federal minimum wage to $15 an hour. Source: CNNMoney.com – video report Date: May 15, 2014 Link: http://money.cnn.com/video/news/2014/05/15/fast-food-protests.cnnmoney/index.html Questions for Discussions: What are the arguments surrounding the minimum wage issues? What do you think the government should do?
Live broadcast from your smartphone
Description: Mobil is an Israeli company that’s developed an app that allows users to broadcast live from their smartphones. Source: CNNMoney.com – video report Date: May 15, 2014 Link: http://money.cnn.com/video/technology/2014/05/15/tech-mobil-app-israel-wbt.cnnmoney/index.html Questions for Discussions: How can this app enhance the marketing power provided by social media? Do you think this app will open up new programming… Read more »
Owning a team isn’t a ‘trophy’ anymore
Description: Dallas Mavericks owner Mark Cuban says he believes the Clippers with sell for over a billion dollars and that team ownership — across all sports — is being changed by Big Money. Source: CNN.com – video report Date: May 15, 2014 Link: http://money.cnn.com/video/news/2014/05/13/clippers-mark-cuban-donald-sterling-nba-ownership.cnnmoney/index.html Questions for Discussions: What does Mark Cuban have to say about… Read more »
World Cup Shootout: Can Nike Beat Adidas at Soccer?
Description: On a cross from Fabió Coentrão, Karim Benzema, with a single touch, puts the ball in the right place. It’s the only goal of the night, but it’s beautiful, and with it Real Madrid wins at its home stadium, the Santiago Bernabéu. Source: Businessweek.com Date: May 15, 2014 Link: http://www.businessweek.com/articles/2014-05-15/2014-world-cup-nike-adidas-gear-up-for-soccer-duels-next-round Questions for Discussions: Summarize… Read more »
Social Not a Big Help to Ecommerce
Description: Ecommerce traffic and sales as a result of social networks extremely low Source: eMarketer.com Date: May 15, 2014 Link: http://www.emarketer.com/Article/Social-Not-Big-Help-Ecommerce/1010841/3#sthash.FgYkDA67.dpuf Questions for discussion: What does the report say about the value of social media for ecommerce sales? Why do you think the numbers are so low? Does this suggest that ecommerce managers should rethink… Read more »
