Posts By: Brahm Canzer

Enhanced eBooks: Next Frontier or Passing Fad?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description:  A new crop of digital books comes loaded with videos, songs, animated shorts and pop-up graphics. Is this the future of publishing or just a passing fad? Alexandra Alter has details on Lunch Break. Source: Marketwatch.com – video report Date: 01/19/2012 Link:  http://www.marketwatch.com/video/asset/enhanced-ebooks-next-frontier-or-passing-fad/C6B97950-5E0F-4EBD-9986-3FB1369FE4AF Questions for discussion: Do you think this new concept in ebooks… Read more »

Apple Unveils IBooks 2 to Help Boost IPad Usage in Schools

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Apple Inc. introduced a service to make digital versions of textbooks available on the iPad and beef up the education content for the tablet computer as it gains popularity in classrooms. Source:  Businessweek.com Date: 01/20/2012 Link:  http://www.businessweek.com/news/2012-01-20/apple-unveils-ibooks-2-to-help-boost-ipad-usage-in-schools.html Questions for discussion: What are the advantages and disadvantages of this sort of technology? Do you think… Read more »

7 Charged as F.B.I. Closes a Top File-Sharing Site

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  In what authorities have called one of the largest criminal copyright cases ever brought, the Justice Department and the F.B.I. have seized the Web site Megaupload and charged seven people connected with it with running an international enterprise based on Internet piracy. Source:  NYTimes.com Date: 01/20/2012 Link:   http://www.nytimes.com/2012/01/21/technology/megaupload-indictment-internet-piracy.html?ref=business Questions for discussion: What are the… Read more »

Building a business with unwanted customers

Posted by & filed under Part 1 Business in a Global Environment, Part 6 Managing Financial Resources.

Description:   A Newark, N.J. dental operation is turning a profit by focusing on the patients that most dentists shy away from: Medicaid recipients. Source:  Fortune.com Date: 01/20/2012 Link:  http://management.fortune.cnn.com/2012/01/20/behind-a-newark-business-success-find-unwanted-customers/?iid=SF_F_LN Questions for discussion:  What are the social and ethical issues related to this business? What other businesses might be modeled the same way?

If Apple made a TV …

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  TV makers at CES say they are not worried about Apple breaking into their business. But should they be?  Source: CNNMoney.com – video report Date: 01/11/2012 Link:   http://money.cnn.com/video/technology/2012/01/11/t_ces_apple_tv.cnnmoney/ Questions for discussion: What sort of features would you expect if and when an Apple TV is introduced to the marketplace?  How might consumers change their… Read more »

Social media success Rx: “Be a little crazy”

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Clara Shih is an early achiever. At age five, she arrived in the U.S., from Hong Kong, with her parents. With no access to bilingual education, she was initially placed in special classes for kids with speech impediments and advanced so rapidly that she scored a 1420 on her SATs — in eighth grade…. Read more »

Park City Eatery Balks at Credit Card Fines in Rare Court Fight

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:   Stephen and Cissy McComb say they managed their Italian eatery in Park City, Utah, for more than two decades without running afoul of security rules of Visa Inc. and MasterCard Inc. — until they were accused of mishandling data and opening the door to $1.26 million in fraud. Source:  Bloomberg.com Date: 01/1o/2012 Link:  http://www.businessweek.com/news/2012-01-10/park-city-eatery-balks-at-credit-card-fines-in-rare-court-fight.html… Read more »

Turning to Tech on the Road

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  If Mercedes, BMW and Ford have their way, the new cars they build will be able to port apps, games, music and movies from a smartphone to a car’s entertainment system. Source:  NYTimes.com Date: 01/11/2012 Link:   http://www.nytimes.com/2012/01/12/technology/automakers-incorporate-technology-into-safety-updates.html?ref=business Questions for discussion:  What are the issues related to the merging of smart-technologies and the automobile? How… Read more »

MySpace Co-founder Moves From Social Networking to Social Commerce

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  MySpace co-founder Josh Berman knows how to capitalize on online trends. The entrepreneur behind one of the Web 2.0 era’s most successful companies bet on the rise of social networks, and after spending four years at MySpace and selling the company for over $500 million, he’s on to the next trend. Source:  Sprouter.com Date:… Read more »

Computer geeks king in job hunt

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 5 Managing Technology and Information.

Description:  Some undergrads with coding skills get approached by 10 to 20 companies before they even graduate. Source: CNNMoney.com – video report Date: 01/06/2012 Link:   http://money.cnn.com/video/news/2012/01/05/n_computer_science_jobs.cnnmoney/ Questions for discussion: Explain the forces driving the job market for graduates with these skills? Do you think the forces in the economy driving this industry are likely to… Read more »