Wall Street sours on Palm as smartphone sales stall

Posted by & filed under Part 4: Marketing Management.

Description:  Analysts say wireless-device maker has few options; few see buyout as likely. Source: Marketwatch – video report   Date: 02/26/2010 Link: http://www.marketwatch.com/story/palms-survival-at-stake-if-smartphones-dont-sell-2010-02-26?siteid=nwtwk Questions for discussion: Do you think investors have properly valued Palm in the past or presently? On what basis would you set a stock value for the firm? Is there a marketing… Read more »

Buffett’s $50 million credit card blunder

Posted by & filed under Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  Peddling credit cards isn’t so easy that a caveman can do it. That seems to be the conclusion Berkshire Hathaway (BRKA, Fortune 500) chief executive Warren Buffett reluctantly reached last year, when he shut down a money-losing credit card business he had dreamed up for Berkshire’s Geico car-insurance unit. Source: CNNMoney.com   Date: 02/27/2010… Read more »

Cellphones Let Shoppers Point, Click and Purchase

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Description: Shoppers will soon be able to stand outside the designer Norma Kamali’s boutique in Manhattan, point a phone at merchandise in the window and buy it — even late at night when the store is closed. Source: NYTimes.com Date: 02/26/2010 Link: http://www.nytimes.com/2010/02/27/business/27shop.html?ref=business Questions for discussion: Do you think this shopping behavior will become more… Read more »

Bloom box challenges: Reliability, cost

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: In the wake of Wednesday’s star-studded, feel-good rollout of Bloom Energy’s “Bloom box” server, the start-up now faces the gritty task of delivering products that are reliable and cheap. Source: CNET.com Date: 02/24/2010 Link:  http://news.cnet.com/8301-13924_3-10458980-64.html?tag=rtcol;pop Questions for discussion: What are the implications for the conventional energy suppliers in the marketplace if these products prove… Read more »

Making wheels for wheelchairs

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

A 30 year GM veteran is applying his auto industry knowledge to a company that makes vehicles for the disabled.  Source: CNNMoney – video report   Date: 02/19/2010  Link: http://money.cnn.com/video/news/2010/02/19/n_vpg_hogan.cnnmoney/ Questions for discussion:  Why do you think the big automakers have not produced this sort of specialized vehicle? Does this sort of product require a… Read more »

The New Business Of Tiger Woods

Posted by & filed under Part 1 Business in a Global Environment.

Description: As golfer Tiger Woods prepares to return to public view marketing experts say his appeal as a pitchmanhas changed. Source: Marketwatch.com– video report Date: 02/19/2010 Link: http://www.marketwatch.com/video/asset/the-new-business-of-tiger-woods/08EB3914-AA0E-4D73-9DE2-2411AACE2FCA Questions for discussion:  Who is the target market that Tiger Woods appeals to? Do you agree with the suggestion that Tiger Woods will never be able to… Read more »

GM’s chief gets $9 million

Posted by & filed under Part 3 Management: Empowering People to Achieve Business Objectives.

Description:  General Motors chairman and chief executive, Ed Whitacre, Jr. will receive a compensation package worth $9 million, the automaker said Friday. Source: CNNMoney.com Date: 02/19/2010 Link: http://money.cnn.com/2010/02/19/news/companies/GM_salary/index.htm Questions for discussion: Do you believe this compensation is appropriate in light of GM’s history and connection to TARP?  Do you believe there can be negative reaction… Read more »

Banks Focus on People Who Can Pay More for Credit Cards

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Rewards cardholders take note: the price of perks is about to go up. After years of profiting from debt-ridden credit cardholders, lenders are turning their attention to a potentially lucrative new source of fee income, the moneyed users of rewards programs who spend big and pay their bills on time. Source: NYTimes.com Date: 02/19/2010… Read more »

Pay for Hulu on the iPad? It may be your only choice

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Description: Will Hulu come to the iPad? Probably. One day. But you had better get ready to pay for it. Hulu and its owners, three of the big broadcast TV networks, want to bring some version of the Web video service to Apple’s device. Source: CNET.com Date: 02/19/2010 Link:  http://news.cnet.com/8301-1023_3-10456822-93.html?tag=mncol Questions for discussion: How do… Read more »

Vancouver Olympics goes green

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  The Olympic committee’s $1.8 billion budget includes medals made from recycled circuit boards and a sustainable skating ring. Source: CNNMoney – video report   Date: 02/12/2010  Link: http://money.cnn.com/video/news/2010/02/12/n_ef_vancouver_olympics_green.cnnmoney/ Questions for discussion:  Do you believe these efforts to promote “green-thinking” at the Vancouver Olympic Games will be successful in creating greater consumer awareness and interest?… Read more »