Description: Over the course of my career, I’ve encountered many self-described “serial entrepreneurs” — those who have made a career path out of launching new ventures, then moving on to the next. While the people I’ve met appear to have had strings of apparent successes, is entrepreneurial experience a predictor of future success? Source: SmartPlanet.com… Read more »
Posts Categorized: Part 1 Business in a Global Environment
VW’s Passat, made in Tennessee
Description: Take a tour of Volkswagen’s $1 billion plant that opened in Chattanooga, TN. Source: CNNMoney.com – video report Date: Feb 12, 2014 Link: http://money.cnn.com/video/news/2014/02/12/n-volkswagen-vw-plant-tennessee.cnnmoney/index.html Questions for Discussions: What are the main considerations for where to locate a car plant such as the one illustrated in the report? Why do other businesses typically decide to… Read more »
Comcast’s future for your TV
Description: Comcast shows off new technology that allows you click a link in tweet, and have a show start playing instantly on your TV or mobile device. Source: CNNMoney.com – video report Date: Feb 14, 2014 Link: http://money.cnn.com/video/technology/2014/02/14/t-comcast-twitter.cnnmoney/index.html Questions for Discussions: How is social media going to change consumer viewing behavior? How will this technology… Read more »
The European Debt Crisis Visualized
Description: At the heart of the European debt crisis is the euro, the currency that ties together 17 countries in an intimate manner. So when one country teeters on the brink of financial collapse, the entire continent is at risk. How did such a flawed system come to be? Bloomberg Television and Jonathan Jarvis present… Read more »
Sales of Sour Patch Kids and Swedish Fish Show We’re All Still 11 Sometimes
Description: America’s kids are still sweet on gummies. Mondel?z International (MDLZ) reported “double-digit gains” in dollar sales of the great movie theater concession stand classics Sour Patch Kids and Swedish Fish in North America in 2013. Source: Businessweek.com Date: Feb 14, 2014 Link: http://www.businessweek.com/articles/2014-02-14/sales-of-sour-patch-kids-and-swedish-fish-show-were-all-still-11-sometimes#r=hpt-ls Questions for discussion: Why do you think the company has done… Read more »
Millennials Use Different Social Networks to Post, Buy Different Product Types
Description: Those influenced by Facebook are more likely to take an omnichannel approach Source: eMarketer.com Date: Feb 14, 2014 Link: http://www.emarketer.com/Article/Millennials-Use-Different-Social-Networks-Post-Buy-Different-Product -Types/1010609#l1PHMCG8eWAmgSHc.99 Questions for Discussions: Summarize the key research findings in this report. Explain this consumer behavior.
Shaun White’s Olympic-sized empire
Description: Snowboarder Shaun White is trying for his third gold medal in Sochi. But his best tricks are off the slopes. Product lines, endorsements and—yes, a record deal — make White’s wallet pretty gnarly. Source: CNNMoney.com – video report Date: Feb 07, 2014 Link: http://money.cnn.com/video/news/2014/02/07/n-olympic-snowboarding-shaun-white-business-entrepeneur-endorsements.cnnmoney/index.html Questions for Discussions: Describe the “Shaun White” brand image? Which… Read more »
Gun industry courts women with pink guns
Description: Gun manufacturers are clearly trying to catch the eye and wallet of women, who are becoming a more important segment of their customer base. Source: CNNMoney.com – video report Date: Feb 06, 2014 Link: http://money.cnn.com/video/news/2014/02/06/n-guns-for-women-pink-firearms-shot-show-2014.cnnmoney/index.html Questions for Discussions: What is the thinking in this industry as illustrated by this report. Why do you think… Read more »
A Small Business Hopes to Spot Its Olympic Bracelets at Sochi
Description: When Kurt Walchle told people that he wanted to see the athletes on the U.S. Olympic team wearing his company’s bracelets, a lot of people thought the Jacksonville (Fla.) entrepreneur was crazy. After all, everybody knew that only big companies supplied Team USA—not a small business like his, with 66 employees and $5 million… Read more »
Crowdfunding’s Effect on Venerable Nonprofits Raises Concern
Description: THE ads ran for years. The global charity Save the Children asked for a monthly donation, and in return, a few times a year the donors received a photo and handwritten note or drawing from children in impoverished places like Haiti. Source: NYTimes.com Date: Feb 07, 2014 Link: http://www.nytimes.com/2014/02/08/your-money/crowdfundings-effect-on-venerable-nonprofits-raises-concern.html?ref=business Questions for Discussions: What are… Read more »
