Description: Given the tight labor market, it’s tempting to immediately accept any job offer you might get. But how can you tell if a prospective employer is making the best financial offer for the position in question? Here are six ways to figure out if a company is low-balling you: Source: CBSNews.com Date: Aug 15,… Read more »
Posts Categorized: Part 1 Business in a Global Environment
Is Social Media Marketing at a Saturation Point?
Description: Nearly nine in 10 US companies with at least 100 employees will use social networks for marketing activities this year, eMarketer estimates. With so many companies tapping social networks to build brand awareness, gain new customers and keep current ones loyal, how much room is left for growth? Source: eMarketer.com Date: Aug 17, 2012… Read more »
‘Total Recall’: The latest recycled flop
Description: The remake of ‘Total Recall’ bombed at the box office, highlighting Hollywood’s problem with recycling old classics. Source: CNNMoney.com – video report Date: Aug 09, 2012 Link: http://money.cnn.com/video/news/2012/08/09/n-total-recall.cnnmoney/ Questions for Discussions: Why are old films recycled? Why do some recycled films flop at the box office? What is the recipe for success?
Olympics: McKayla Is Not Impressed With Your Meme
Description:  The Games have borne their first Internet meme after gymnast McKayla Maroney’s scowl started showing up the Sistine Chapel, among other places. Designer Gavin Alaoen joins digits to discuss. Source: Marketwatch.com – video report Date: Aug 08, 2012 Link: http://live.wsj.com/video/olympics-mckayla-is-not-impressed-with-your-meme/05BDF74C-8DB1-4A9A-AF96-87FCD37CDF9C.html Questions for Discussions: Why is this funny to some people? Do you think the… Read more »
Email and Social Marketing: A Winning Combination
Description: As president of digital marketing agency MediaWhiz, a Hyper Marketing Inc. agency, Ed Kats is responsible for overseeing everything that goes into helping clients drive profitable digital marketing programs. Kats spoke with eMarketer’s Lauren Fisher about the online marketing tactic that holds the majority of successful digital marketing campaigns together: email marketing. Source: eMarketer.com… Read more »
To Be or Not to Be an Online Ad
Description: The online advertising industryâ€â€with all its data on who people are and what they like to buyâ€â€is a sophisticated animal … sometimes. At other times, it looks an awful lot like a gangly adolescent trying to figure out its place in the world. Source: Businessweek.com Date: Aug 10, 2012 Link: http://www.businessweek.com/articles/2012-08-10/to-be-or-not-to-be-an-online-ad Questions for Discussions:… Read more »
Colleagues complaining? Why you need to tune it out
Description: Incessant exposure to negativity isn’t just a drag — it’s actually bad for your brain, researchers say. Here are some ways to protect yourself. Source: Fortune.com Date: Aug 09, 2012 Link: http://management.fortune.cnn.com/2012/08/09/colleagues-complaining-why-you-need-to-tune-it-out/?iid=F_F500M Questions for Discussions: What are the highlights in this report? As a manager, how would you minimize negativity?
LinkedIn isn’t Facebook. Hooray!
Description: LinkedIn is not the sexiest social media firm. But its earnings were solid and may even help lift Facebook’s stock. Source: CNNMoney.com – video report Date: Aug 03, 2012 Link: http://money.cnn.com/video/investing/2012/08/03/investing-bz-facebook-linkedin.cnnmoney/ Questions for Discussions: What are the sources of revenue for social media companies? Why is LinkedIn a better choice, in the eyes of… Read more »
Twitter Goes to the Movies
Description:  The Hollywood marketing playbook now prominently features social media. John Edwards on Lunch Break looks at how a ribald campaign on Twitter and Facebook helped to turn “Ted” into a blockbuster. Source: Marketwatch.com – video report Date: Aug 03, 2012 Link: http://live.wsj.com/video/twitter-goes-to-the-movies/0D04F6F8-F054-474E-99BA-6D818BB12581.html Questions for Discussions: Describe how social media is being used by studios… Read more »
Police Chief’s $204,000 Pension Shows How Cities Crashed
Description: Stockton, California, Police Chief Tom Morris was supposed to bring stability to law enforcement when he was appointed to the job four years ago. Source: Bloomberg.com Date: July 31, 2012 Link: http://www.bloomberg.com/news/2012-08-01/police-chief-s-204-000-pension-shows-how-cities-crashed.html Questions for Discussions: Explain the crisis facing these cities in terms of financial mismanagement of budgets and cash flow estimations? Is there… Read more »
