Posts Categorized: Part 1 Business in a Global Environment

Sony’s Shopping Spree Is ‘Wrong Direction’ in Apple Battle: Tech

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Description:  Sony Corp. Chief Executive Officer Howard Stringer has announced acquisitions worth $8.4 billion this year to bolster phones and content. That may not be enough to turn around a company heading for a fourth consecutive loss. Source: Businessweek.com Date: 12/13/2011 Link:  http://www.businessweek.com/news/2011-12-13/sony-s-shopping-spree-is-wrong-direction-in-apple-battle-tech.html Questions for discussion: Summarize the challenges facing Sony management today. What strategy… Read more »

All the world’s a game

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Description:  Video games will be the fastest-growing and most exciting form of mass media over the coming decade, says Tim Cross Source:  TheEconomist.com Date: 12/10/2011 Link:  http://www.economist.com/node/21541164 Questions for discussion: Summarize the highlights in this report. What does this report suggest about investing strategies related to the growth of the industry?

Building the b2b brand story

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  When people hear the term social media, their minds often wander to obvious points like Facebook, Twitter – and possibly the Old Spice guy. But when I’m at conferences and events, people frequently tell me that they obviously see how B2C organizations can embrace and utilize social tools, given that their targets are typically… Read more »

How Eric Ries Changed the Framework for Startup Success

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  Eric Ries may be synonymous with startup success now, but in college he was just another kid with a business plan. The entrepreneur behind the Lean Startup philosophy started his first business while still in school at Yale, an online database of student resumes. The company, CatalystRecruiting.com, was a casualty of the dot com… Read more »

Malcolm Gladwell on spaghetti sauce

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Description:  Tipping Point author Malcolm Gladwell gets inside the food industry’s pursuit of the perfect spaghetti sauce — and makes a larger argument about the nature of choice and happiness. Source:  TED.com Date: September  2004 Link:  http://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce.html Questions for discussion: What does this report say about the way the food industry researched and developed new… Read more »

Apple store opens in Grand Central

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Description:  Apple’s newest store overlooks the Grand Concourse of N.Y.’s Grand Central station and costs the company $800,000 a month in rent. Source: CNNMoney.com – video report Date: 12/09/2011 Link:  http://money.cnn.com/video/technology/2011/12/09/t-ts-apple-grand-central.cnnmoney/ Questions for discussion: Summarize the costs to Apple related to opening at this location. Do you think they make sense?

Being a boring investor…and loving it

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  Fortune’s Allan Sloan talks about investing in boring old blue-chip stocks given the lack of other viable options these days. Source: CNNMoney.com – video report Date: 12/08/2011 Link:  http://money.cnn.com/video/markets/2011/12/07/mkts_allan_sloan.cnnmoney/ Questions for discussion: Summarize the investing strategies recommended in this report? Do you think they make sense today?

Spam Works

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Description:  Behind the drug advertisements in your inbox is a multimillion-dollar mail-order pharmaceutical business Source: Businessweek.com Date: 12/08/2011 Link:  http://www.businessweek.com/magazine/spam-works-12082011-gfx.html Questions for discussion: Why does spam “work”? Which products appear to work best? Why do you think this is the case? Is span a problem or a service?

How wine prices have changed over 25 years

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Description:  Think you’re spending a lot more for your French wines than you did in 1986? It all depends on which ones. Source:  Fotune.com Date: 12/09/2011 Link:  http://features.blogs.fortune.cnn.com/2011/12/09/wine-price-change/?iid=SF_F_River Questions for discussion: Describe the price movements over the years? How have consumers reacted? Explain the reasons for price changes.

Brands Increase Recall with TV/Digital Mix, Google Says

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Description:  New research from Google and Ipsos claims that recall improves when TV spots appear again in YouTube pre-rolls, making a stronger case for its pre-roll and in-stream ads Source:  Clickz.com Date: December 06, 2011 Link:  http://www.clickz.com/clickz/stats/2130484/brands-increase-recall-tv-digital-mix-google Questions for discussion: What does this research suggest to advertisers’ use of different media? Does this research suggest… Read more »