Description: B2B companies lag behind their B2C counterparts when it comes to using social media to track what customers are saying about their brands and following up on that feedback. Source: eMarketer.com Date: June 08, 2012 Link: http://www.emarketer.com/Article.aspx?R=1009104&ecid=a6506033675d47f881651943c21c5ed4 Questions for Discussions: What does the article say about firms using social media to track their brands?… Read more »
Posts Categorized: Part 4: Marketing Management
Disney Will Ban Junk-Food Ads on Kids Programs by 2015
Description: Walt Disney Co. (DIS), aiming to combat childhood obesity by banning junk-food ads, will require that food and beverage advertising to kids on its TV networks and radio stations meet new nutritional standards by 2015. Source: Bloomberg.com Date: June 05, 2012 Link: http://www.bloomberg.com/news/2012-06-05/disney-to-impose-new-rules-on-junk-food-ads-on-kid-s-shows-1-.html Questions for Discussions: What are the pros and cons of this… Read more »
New Business: Six Pixels of Separation: Personal cost of social media is the subject of debate
Description: Has the Internet turned into a wasteland of hollow ideas and groupthink? Is it possible that in a day and age where any individual can have an idea and publish it in text, images, audio and video for the world to see – instantly and for free – that the true value of critical… Read more »
Why Mellody Hobson is on Groupon’s board
Description:   Mellody Hobson of Ariel Investments talks about her involvement on boards of Groupon, Starbucks and Estee Lauder. Source: CNNMoney.com – video report Date: June 01, 2012 Link: http://money.cnn.com/video/news/2012/05/29/f-mellody-hobson.fortune/ Questions for Discussions: What did you learn about the decision-making activities of board members, as described by Mellody Hobson? How do these boards benefit from her… Read more »
Facebook Users Interact with Brand Content Over Ads
Description: Facebook is now a public company, and its revenue and advertising plans are under significant scrutiny. However, users are more likely to interact with branded content on the site, not advertising, which may be an obstacle for the social network down the road. Source: eMarketer.com Date: June 01, 2012 Link: http://www.emarketer.com/Article.aspx?R=1009089&ecid=a6506033675d47f881651943c21c5ed4 Questions for Discussions:… Read more »
On Facebook, ‘Likes’ Become Ads
Description: On Valentine’s Day, Nick Bergus came across a link to an odd product on Amazon.com: a 55-gallon barrel of … personal lubricant. Source: NYTimes.com Date: May 31, 2012 Link: http://www.nytimes.com/2012/06/01/technology/so-much-for-sharing-his-like.html?_r=1&hp Questions for Discussions: Explain how “sponsored stories†work. Why are they more effective than regular advertisements? Do you think this strategy is unethical in… Read more »
J.C. Penney buckles under pressure
Description: Commentary: Discounts are back in style Source: Marketwatch.com Date: May 30, 2012 Link: http://www.marketwatch.com/story/jc-penney-buckles-under-pressure-2012-05-30?siteid=nwtwk Questions for Discussions: Why did this pricing strategy fail to please customers? What does this report say about the transferability of managers from one business to another? How are Apple and JC Penny different and the same?
Why China can’t let Europe slip
Description:   China has been investing heavily in European debt and opening its markets to retailers in order to diversify its risk. Source: CNNMoney.com – video report Date: May 24, 2012 Link: http://money.cnn.com/video/news/2012/05/24/n-china-europe-worries.cnnmoney/ Questions for Discussions: Why is Hugo Boss opening more stores in China? Does this strategy make good sense to you? What does this… Read more »
Top 5 in Tech, Friday, May 25, 2012
Description:  Would you pay $800 for a smartphone? How a 15-year-old invented a new test for pancreatic cancer and why augmented reality isn’t just science fiction anymore. All that and more in this weeks top 5 in tech. Source: Marketwatch.com – video report Date: May 25, 2012 Link: http://www.marketwatch.com/video/asset/top-5-in-tech-friday-may-25-2012/A3977B09-F4D0-480D-B1F9-2F8BB3DB4D02 Questions for Discussion: Do you think… Read more »
Zuckerberg’s right-hand woman
Description:  Facebook COO Sheryl Sandberg is the power behind the company’s explosive growth and ad business. Source: CNNMoney.com – video report Date: May 18, 2012 Link: http://money.cnn.com/video/technology/2012/05/17/t-ts-sandberg-facebook.cnnmoney/ Questions for Discussions: Who is Sheryl Sandberg? Do you think the “character†of Facebook reflects a female view to communications? Do you think she has the momentum to… Read more »
