Description:   From IV bags to chest tubes, Dr. Sanjay Gupta explains why even basic medical equipment adds thousands to your medical bill. Source: CNNMoney.com – video report Date: June 28, 2012 Link: http://money.cnn.com/video/news/2012/06/27/n-medical-equipment-cost.cnnmoney/ Questions for Discussions: Summarize the way hospitals allocate costs in order to cover all operating expenses. Is this a form of insurance?… Read more »
Posts Categorized: Part 4: Marketing Management
Alfa plots “Il Ritorno” as U.S. re-entry takes shape
Description: As Italian automaker Fiat SpA (FIA.MI) plots the U.S. relaunch of its sporty Alfa Romeo brand there is plenty riding on its success, from a justification of the Chrysler acquisition to the business reputation of its CEO Sergio Marchionne. Source: Reuters.com Date: Jun 28, 2012 Link: http://www.reuters.com/article/2012/06/28/us-fiat-us-alfaromeo-idUSBRE85R0BP20120628 Questions for Discussions: What is the logic… Read more »
Microsoft loses EU battle, fine trimmed by 4.3 percent
Description: Microsoft Corp lost its appeal against an EU decision penalizing it for defying an antitrust ruling, bringing nearer to an end a decade-long battle with the European Commission over the U.S. software group’s business practices. Source: Reuters.com Date: June 27, 2012 Link: http://www.reuters.com/article/2012/06/27/us-eu-microsoft-idUSBRE85Q0B720120627 Questions for Discussions: Summarize the case against Microsoft and the current… Read more »
RIM’s latest foe: fickle youth
Description: When Emily Davis bought her first smartphone, all of her friends had BlackBerrys, so she got one, too. Source: GlobeandMail.com Date: June 26, 2012 Link: http://www.theglobeandmail.com/technology/tech-news/rims-latest-foe-fickle-youth/article4369765/?utm_medium=Newsletter&utm_source=Business%20Ticker&utm_type=text&utm_content=BusinessTicker&utm_campaign=95917966 Questions for Discussions: Why has Blackberry lost its halo with young consumers? Is there a way to revitalize the brand? What should the ideal product package offering look like,… Read more »
Angry Moms Take On Nutella To Fight Sugary Advertising
Description: Laura Rude-Barbato, a coffee shop owner in Imperial Beach, California, used to feed her children Nutella several times a week. It was easy to identify with the advertising that depicted a frenzied mom serving up the chocolate-hazelnut spread with the tagline “breakfast never tasted this good,†said Rude-Barbato. Then she noticed the 10.5 grams… Read more »
Facebook, Twitter Help Publishers Find Their Audience
Description: On Facebook and Twitter, a significant percentage of users get news they would not have read elsewhere Source: eMarketer.com Date: Jun 22, 2012 Link: http://www.emarketer.com/Article.aspx?R=1009138&ecid=a6506033675d47f881651943c21c5ed4 Questions for Discussions: How is Facebook changing consumer behavior? How will this affect the businesses mentioned in the report? How should these businesses respond?
The First Five Years of the iPhone Obsession
Description: On June 29, 2007, the first iPhone went on sale. The Apple (AAPL) device benefited from breathless advance buzz but also had its skeptics: It cost $600 and had no physical keyboard, limited e-mail options, and no copy-and-paste. In hindsight, it was clearly dumb to bet against Steve Jobs & Co. Apple has since… Read more »
Know Where The Money is Going Before You Ask For I
Description: Squarespace founder Anthony Casalena didn’t necessarily know he wanted to start a business, but he did have a clear concept of what he wanted. “I was trying to make my personal website and I wasn’t satisfied with any of the existing services†said Casalena in interview, “I had a very clear concept of what… Read more »
How Aetna Is Building a Social Media Presence
Description: In this video I interview Lauren Vargas, who is the Community Management Strategist at Aetna. Lauren shares how Aetna is to building a corporate presence on social media instead of focusing on a campaign approach in their marketing efforts as they have done in the past. Source: Socialmediaexaminer.com – video report Date: June 15,… Read more »
Behind the World’s Most Comfortable Thong
Description:  Hanky Panky CEO Lida Orzek talks with Bloomberg’s Stephanie Ruhle about the prospects for the company of which 90 percent of the customers are based in the U.S. (Source: Bloomberg) Source: Bloomberg.com – video report Date: June 06, 2012 Link: http://bloom.bg/L3aXso Questions for Discussion: Explain how has this American apparel manufacturer been able to… Read more »
