Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:   YouTube is enlisting Hollywood’s help to reach a generation of viewers more familiar with smartphones than TV remotes.

Source:  USAToday.com

Date: 02/20/2012

Link:  http://www.usatoday.com/life/television/news/story/2012-02-20/youtube-original-content/53170394/1

Questions for discussion:

  • Do you think this production strategy can work?
  • What other YouTube channel concepts do you think would succeed?
  • Who are the target markets for these concepts?

Posted by & filed under Part 1 Business in a Global Environment, Part 6 Managing Financial Resources.

Description:  If you think tweets are worthless, you’re wrong. A professor has developed a program that uses tweets to predict where markets are headed.

Source: CNNMoney.com – video report

Date: 02/21/2012

Link:  http://money.cnn.com/video/markets/2012/02/20/mkts_twitter_markets.cnnmoney/

Questions for discussion:

  • What is the basis for thinking that Twitter can help predict stock market activity?
  • Do you think this makes sense?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives.

Description:   The chances of finding a job are grim for the four million long-term unemployed in the U.S., but Joe Carbone is looking to change that in his Connecticut town. Scott Pelley reports.

Source:  MoneyWatch.com

Date: 02/19/2012

Link:  http://www.cbsnews.com/video/watch/?id=7399352n&tag=contentBody;storyMediaBox

Questions for discussion:

  • Summarize the problems faced by the long term unemployed.
  • Why does this paid-internship work well for the company and the individual?
  • Why do you suppose it is not more widely provided by government agencies?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives.

Description:  The U.S. manufacturing sector needs more skilled workers and can’t support middle class living standards as it once did.

Source: Businessweek.com

Date: 02/17/2012

Link:  http://www.businessweek.com/finance/americas-blue-collar-nostalgia-masks-future-challenges-02172012.html

Questions for discussion:

  • What message is there here for managers?
  • How would you expect HR managers to respond to this report?

Posted by & filed under Part 1 Business in a Global Environment, Part 6 Managing Financial Resources.

Description:  Independent movie houses scramble to pay for expensive new gear

Source: Businessweek.com

Date: 02/17/2012

Link:  http://www.businessweek.com/magazine/for-small-theaters-the-digital-future-is-dark-02162012.html

Questions for discussion:

  • Why are smaller theatres having financial problems?
  • Describe the solutions being presented.
  • How else can they respond to the challenges?

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:   Flash sale sites and the fashion industry’s maturing web presence boost sales to young consumers

Source:  eMarketer.com

Date: 02/22/2012

Link:  http://www.emarketer.com/Article.aspx?R=1008854&ecid=a6506033675d47f881651943c21c5ed4

Questions for discussion:

  • Summarize the highlights in this report.
  • Do you agree with the reasons given?
  • Where do you think the marketplace is headed?

Posted by & filed under Part 1 Business in a Global Environment, Part 6 Managing Financial Resources.

Description:   When countries post a 40% youth unemployment rate, you know something is terribly wrong. The last time developed countries experienced such an employment disaster was during the Great Depression, and it is a moot question as to whether the current period will prove to be worse for the southern European countries than the Great Depression. Indeed, one could probably argue that for Greece it already is.

Source:  FinancialPost.com

Date: 02/17/2012

Link:   http://opinion.financialpost.com/2012/02/17/the-euro-dream-that-became-a-nightmare/

Questions for discussion:

  • Summarize the reasons for the economic problems in Greece.
  • Who do you think is mostly at fault?
  • Should Greece withdraw from the euro and go back to the drachma?
  • What would the consequences be for consumers, businesses, investors and governments?
  • How do you expect Greek bonds to perform over the next 5 years?

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description:  From Knicks jersey sales to tickets on the road, many firms are profiting from Linsanity. But can it last?

Source: CNNMoney.com – video report

Date: 02/17/2012

Link:  http://money.cnn.com/video/news/2012/02/16/n_jeremy_lin_business.cnnmoney/

Questions for discussion:

  • Explain the sudden financial changes to the various businesses mentioned in the report.
  • Do you think this phenomenon can last?
  • What strategic plans would you recommend to the various businesses mentioned?
  • What should they be concerned with?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  The Boeing 787 “Dreamliner” was billed as a revolution for travelers, offering a more humid, comfortable cabin and lighting that would lessen fatigue, dry eyes and jet lag. Scott McCartney on Lunch Break looks at the validity of those claims.

Source: Moneywatch.com – video report

Date: 02/15/2012

Link:   http://www.marketwatch.com/video/asset/is-boeing-787-really-a-dreamliner/CC9F10E4-0EE5-4F2D-A2C2-62B6C6D49DDB

Questions for discussion:

  • What are the important selling features to managers of airlines buying these planes?
  • What are the features that would be important to passengers?

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  A rumored audio device and new testing facilities hint at the search giant’s hardware ambitions

Source: Businessweek.com

Date: 02/16/2012

Link:  http://www.businessweek.com/magazine/googles-bid-to-be-everything-to-everyone-02162012.html

Questions for discussion:

  • Highlight Google’s strategic planning described in this report.
  • Do you think they will be successful with this approach?
  • Who would be Google’s competitors in the future if this approach is launched?
  • How would you expect competitors to respond?