Posted by & filed under Part 6 Managing Financial Resources.

Description:  Brett Arends tells us about one of the greatest trade blunders ever – a decision by Steve Jobs in 2003 to accept a safer but much lower returning investment in exchange for his 55 million Apple Stock options, now worth nearly $13 billion.

Source: Marketwatch.com – video report
 
Date: 05/18/2010

Link: http://www.marketwatch.com/video/asset/steve-jobs-makes-the-worst-trade-ever/74CD1F05-723A-4E63-BB16-DA4AC94AFFD5

Questions for discussion:

  • What does this report tell you about the ability to evaluate options and stocks?
  • Are you surprised by Jobs’ choice?

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: When Home Depot reported its first comparable store sales growth in almost four years on Tuesday, plenty of investors wanted to see it as evidence that housing is back. “Our sales are an indication that the economy is recovering and the consumer is back,” Carol Tomé, Home Depot’s chief financial officer, hopefully told The Atlanta Journal-Constitution.

Source:  CNNMoney.com

Date: 05/21/2010

Link: http://money.cnn.com/2010/05/20/news/companies/home_depot.fortune/index.htm
 
Questions for discussion:

  • Summarize the business conditions the firm is facing?
  • Is the firm a harbinger of economic activity?
  • What is the number one issue facing the firm today?
  • What solutions would you offer to management?

Posted by & filed under Part 6 Managing Financial Resources.

Description:  Wall Street’s key measure of volatility skyrocketed on Thursday, as all major stock indexes plummeted on concerns about the European debt crisis.

Source: CNNMoney.com
 
Date: 05/20/2010

Link: http://money.cnn.com/2010/05/20/markets/VIX_fear_index/index.htm

Questions for discussion:

  • What is the VIX?
  • How is the VIX related to stock market activity?
  • How do you think investors will behave over the next three months?

Posted by & filed under Part 2 Starting and Growing Your Business.

Description: Epidavros Day Spa, in Mt. Kisco, N.Y., bears the name of the ancient Greek coastal town known as a healing sanctuary. But by the end of 2009, owner Sandra Rovira says the spa’s atmosphere was anything but restorative.

Source: NYTimes.com
 
Date: 05/20/2010

Link: http://boss.blogs.nytimes.com/2010/05/20/a-treatment-for-declining-sales/

Questions for discussion:

  • What did you learn from this article about small business thinking?
  • What other solutions can you offer?

Posted by & filed under Part 4: Marketing Management.

Description: The world’s first gold vending machine is drawing crowds to The Emirates Palace, the most expensive hotel in the world. 

Source:  CNNMoney.com – video report

Date: 05/13/2010

Link: http://money.cnn.com/video/news/2010/05/13/n_gold_atm.cnnmoney/

 Questions for discussion:

  • Who is the target market for this ATM?
  • How do you think this sort of machine might influence buyer behavior?
  • What does this development in distribution strategy portend for the traditional distributors of gold products?
  • What other products might succeed through an ATM style dispenser?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business.

Description:  Adobe launched an advertising campaign Thursday that takes an unexpected tack in its ongoing feud with Apple: proclaiming, in huge letters, Adobe’s love for the computer giant. Alan Murray and Walt Mossberg discuss this latest development.

Source: Marketwatch.com – video report
 
Date: 05/13/2010

Link: http://www.marketwatch.com/video/asset/digits-adobe-new-ads-take-aim-at-apple/F79B3650-3A47-46EF-91EE-5779C256CEE6

Questions for discussion:

  • Summarize the competitive conflict going on between Apple and Adobe.
  • Why are the developers that write applications in Flash and other software so important to both firms?
  • From a consumer’s point of view, how should the industry proceed with software and platform development?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The quality and safety violations that led to the shutdown of a Tylenol plant were extremely serious, and could lead to tough action by regulators on drugmaker Johnson & Johnson.

Source:  CNNMoney.com

Date: 05/14/2010

Link: http://money.cnn.com/2010/05/14/news/companies/tylenol_recall_plant_conditions/index.htm
 
Questions for discussion:

  • Are there any excuses that the firm could offer the public that might mitigate this publicity disaster?
  • What public relations actions would you recommend to the firm?

Posted by & filed under Part 3 Management: Empowering People to Achieve Business Objectives.

Description: Chief executive officers’ pay is shattering the glass ceiling. Boosted by a $47.2 million package for Carol Bartz of Yahoo! Inc. and $26.3 million for Irene Rosenfeld of Kraft Foods Inc., compensation for woman CEOs at the biggest U.S. companies is booming.

Source: Bloomberg.com

Date: 05/13/2010

Link: http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aM3CXlOJRBcs

Questions for discussion:

What does this report have to say about the pay earned by CEO women executives?

Posted by & filed under Part 1 Business in a Global Environment.

Description: European privacy regulators and advocates reacted angrily Saturday to the disclosure by Google, the world’s largest search engine, that it had systematically collected personal data since 2006 while compiling its Street View photo archive.

Source: NYTimes.com

Date: 05/15/2010

Link: http://www.nytimes.com/2010/05/16/technology/16google.html?ref=business 

Questions for discussion:

  • Summarize what you learned from the article.
  • Do you think the damage to Google`s reputation is serious?
  • What should Google do to make amends?
  • Should the firm be prosecuted and fined by government?

Posted by & filed under Part 4: Marketing Management.

Description: All the presents and dinners purchased for America’s moms adds up to billions of dollars. 

Source:  CNNMoney.com – video report

Date: 05/07/2010

Link:  http://money.cnn.com/video/news/2010/05/07/n_cmr_mothers_day_numbers.cnnmoney/ 

Questions for discussion:

  • According to the report, which businesses are big winners at Mother’s Day?
  • How do the marketing models in the textbook explain shopping behavior for Mother’s Day?
  • Why do you suppose men spend so much more money that women for Mother’s Day?