Posts Tagged: Understanding Accounting and Financial Statements (p498)

Air ball! Nobody’s buying expensive sneakers

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: LeBron James and Steph Curry aren’t doing a good job selling pricey sneakers. Neither is Michael Jordan, for that matter. Source: CNNMoney – video report Date: Aug 18, 2017 Link: http://money.cnn.com/2017/08/18/investing/sneakers-foot-locker-nike-under-armour/index.html Questions for discussion: What is happening to the sales effort in this industry and why? What would you recommend to management?

Netflix Looks Like a Loser. But Here’s Why It’s Probably a Winner

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Netflix Looks Like a Loser. But Here’s Why It’s Probably a Winner Source: Fortune.com Date: Aug 15, 2017 Link: http://fortune.com/2017/08/15/netflix-looks-like-loser-feels-like-winner/ Questions for discussion: Why does Netflix worry some investors? What are the reasons presented for optimism? What do you see in the firm’s future?

Is MoviePass’s new $10-a-month movie ticket deal really as epic as it seems?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: There has to be some sort of a catch, right? Source: MarketWatch.com Date: Aug 15, 2017 Link: http://www.marketwatch.com/story/is-moviepasss-new-10-a-month-movie-ticket-deal-really-as-epic-as-it-seems-2017-08-15?siteid=nwtwk Questions for discussion: Who is the target customer for this business model? Does it make sense for theatre management to join this program? What other pricing models would work for theatres?

Canada Goose spreads its wings with London and Chicago store openings later this year

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Canada Goose will open its first standalone store outside of North America with a new location in London as the outerwear giant makes an expanded e-commerce push into Europe. Source: FinancialPost.com Date: May 11, 2017 Link: http://business.financialpost.com/news/retail-marketing/canada-goose-kicks-off-global-expansion-with-london-and-chicago-stores-later-this-year Questions for discussion: Why is the company opening more retail outlets? What are the rewards for a… Read more »

How to Market Your Business on Facebook

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: How to Market Your Business on Facebook in 5 Steps Source: Business2Comminity.com Date: May 17, 2017 Link: http://www.business2community.com/facebook/market-business-facebook-01846797#pwK6EsxOwbgqevUc.99 Questions for discussion: What are the advantages of using Facebook as a communications tool for a start-up? How does Facebook help make advertising more effective?

The Hotel Industry Is Getting Really High-Tech

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: From voice assistants to robot butlers. Source: Fortune.com – video report Date: May 19, 2017 Link: http://for.tn/2qG9d3E Questions for discussion: Why are machines and robots, in particular, good choices for some hotel operations? What are the drawbacks to using more robotics and reducing the number of people providing these services?

The Barbarians Are at Etsy’s Hand-Hewn, Responsibly Sourced Gates

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: The ur-Brooklyn online craft marketplace is under pressure to start acting more like a conventional, shareholder-focused company. Source: Bloomberg.com Date: May 15, 2017 Link: https://www.bloomberg.com/news/features/2017-05-18/the-barbarians-are-at-etsy-s-hand-hewn-responsibly-sourced-gates Questions for discussion: What does this article say about the company, its management. What do you see in its future?

20 years after IPO: How Amazon came to dominate books, electronics and the cloud

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: For Amazon, books were the beginning of a strategy to win the e-commerce game one retail category at a time Source: MarketWatch.com Date: May 17, 2017 Link: http://www.marketwatch.com/story/how-amazon-came-to-dominate-books-electronics-and-the-cloud-2017-05-12?siteid=nwtwk Questions for discussion: Summarize the history of Amazon’s rise. What were the critical strategic decisions made by management, in your opinion? What would you recommend to… Read more »

Conan jokes may have killed, but he stands accused of theft

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: LOS ANGELES — What do Caitlyn Jenner, Tom Brady and the Washington Monument have in common? They’re all subjects of punchlines Conan O’Brien is accused of ripping off — and that’s no joke. Source: TimesColonist.com Date: May 14, 2017 Link: http://www.timescolonist.com/conan-jokes-may-have-killed-but-he-stands-accused-of-theft-1.19939664#sthash.nZDT9Wnf.dpuf Questions for discussion: Do you think jokes can be copy protected the same… Read more »

Coke’s New CEO Must Win Over a New Generation That Shuns Sugar

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: James Quincey on energy drinks, stay-at-home consumers, and the eternal quest for a better sweetener. Source: Bloomberg.com Date: May 11, 2017 Link: https://www.bloomberg.com/news/articles/2017-05-11/coke-s-new-ceo-must-win-over-a-new-generation-that-shuns-sugar Questions for discussion: Describe the current customer? How would you approach this market?