Posts By: Brahm Canzer

Jack Daniel’s Parent Targets a Varied Customer Base

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Ted Hissey is senior vice president and director of innovation, consumer planning and global marketing services for spirits and wine producer Brown-Forman, marketer of brands such as Jack Daniel’s, Southern Comfort, Korbel, Chambord and Finlandia. Hissey oversees new product initiatives, market research and marketing services that support B-F’s brands on a global basis. Hissey… Read more »

How Crayola crayons are made

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: For over 100 years, Crayola has mixed and molded crayons in the hopes of encouraging creativity in children. Source: CNNMoney.com – video report Date: Aug 29, 2012 Link: http://money.cnn.com/video/smallbusiness/2012/08/29/sbiz-hwgs-crayola-crayons.cnnmoney/ Questions for Discussions: Why do you think crayons and Crayola brand in particular have endured for so many generations? Describe the manufacturing process that was… Read more »

Facebook Shares Hit New Lows

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Facebook shares fell 5% to new lows Friday as two analysts from firms that underwrote its initial public offering cut their price targets on the shares, Paul Vigna reports on the News Hub. Photo: AP. Source: Moneywatch.com – video report Date: Aug 31, 2012 Link: http://on.wsj.com/R3hzXy Questions for Discussions: Summarize the explanation in this… Read more »

A Weight-Loss Strategy From an Unlikely Pair

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  WHEN Myles Berkowitz first met Steven Kates through a mutual friend in 2006, Mr. Berkowitz had serious doubts about him. Source: NYTimes.com Date: Sep 01, 2012 Link:  http://www.nytimes.com/2012/09/02/business/lifesize-a-weight-loss-strategy-from-an-unlikely-pair.html?ref=business Questions for Discussions: What is the key selling point in this dieting system? Why do you think it is it successfull with consumers? How else would… Read more »

The Innovation That Could Make Most Job Interviews Obsolete

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 5 Managing Technology and Information.

Description:  Today I met with three representatives from a seven-year-old company called HireVue that is changing the way a lot of people get hired. Founded by a guy named Mark Newman when he was just 20 years old and fresh out of Westminster college in Salt Lake City, HireVue provides one-way video interviews where candidates… Read more »

Warren Buffett’s simple recipe for success

Posted by & filed under Part 6 Managing Financial Resources.

Description:  I don’t know how to put this, but … Warren Buffett is awesome, and you and me, we almost certainly are not. Source: MontrealGazette.com Date: Aug 27, 2012 Link:  http://www.montrealgazette.com/business/Warren+Buffett+simple+recipe+success/7152863/story.html#ixzz25E1ueyGx Questions for Discussions: What does this report suggest are the reasons for Buffett’s success? What sort of investor should emulate this strategic thinking?

Obama’s small biz solar star fades

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: A small solar business, once the leading light of President Obama’s green jobs program, is now caught in an international trade dispute. Source: CNNMoney.com – video report Date: Aug 24, 2012 Link: http://money.cnn.com/video/news/2012/08/23/n-obama-solar-star-not-shining.cnnmoney/ Questions for Discussions: Summarize the history of this start-up business. What are the lessons to be learned about the globalization of… Read more »

eBay: The biz to beat in mobile payments

Posted by & filed under Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:   Forget Google Wallet and Square, eBay and its payment unit PayPal are the top dogs in mobile payments … at least for now. Source: CNNMoney.com – video report Date: Aug 23, 2012 Link: http://money.cnn.com/video/investing/2012/08/23/investing-mobile-payments-ebay-google.cnnmoney/ Questions for Discussions: What makes eBay so attractive to investors today? Would you be an investor?

Employing Dietitians Pays Off for Supermarkets

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  Lois E. Florence recently left her doctor’s office with a diagnosis of colitis, an intestinal disorder, and a complicated set of instructions for changing her diet. Source: NYTimes.com Date: Aug 24, 2012 Link:  http://www.nytimes.com/2012/08/25/business/dietitians-pay-off-for-supermarkets.html?_r=1&ref=business Questions for Discussions: Explain the logic of adding the services of dietitians at supermarkets. How can managers calculate the ROI… Read more »

Apple Gets $1 Billion From Samsung—Nothing Changes

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Apple got the best of Samsung in the first of their many patent trials to go to a U.S. jury. A nine-person panel came back to the federal courtroom in San Jose, Calif., Friday afternoon, after only three days of deliberation, and announced that the Korean electronics giant had infringed six of the seven… Read more »