Description: Incessant exposure to negativity isn’t just a drag — it’s actually bad for your brain, researchers say. Here are some ways to protect yourself. Source: Fortune.com Date: Aug 09, 2012 Link: http://management.fortune.cnn.com/2012/08/09/colleagues-complaining-why-you-need-to-tune-it-out/?iid=F_F500M Questions for Discussions: What are the highlights in this report? As a manager, how would you minimize negativity?
Posts By: Brahm Canzer
LinkedIn isn’t Facebook. Hooray!
Description: LinkedIn is not the sexiest social media firm. But its earnings were solid and may even help lift Facebook’s stock. Source: CNNMoney.com – video report Date: Aug 03, 2012 Link: http://money.cnn.com/video/investing/2012/08/03/investing-bz-facebook-linkedin.cnnmoney/ Questions for Discussions: What are the sources of revenue for social media companies? Why is LinkedIn a better choice, in the eyes of… Read more »
Twitter Goes to the Movies
Description:  The Hollywood marketing playbook now prominently features social media. John Edwards on Lunch Break looks at how a ribald campaign on Twitter and Facebook helped to turn “Ted” into a blockbuster. Source: Marketwatch.com – video report Date: Aug 03, 2012 Link: http://live.wsj.com/video/twitter-goes-to-the-movies/0D04F6F8-F054-474E-99BA-6D818BB12581.html Questions for Discussions: Describe how social media is being used by studios… Read more »
Police Chief’s $204,000 Pension Shows How Cities Crashed
Description: Stockton, California, Police Chief Tom Morris was supposed to bring stability to law enforcement when he was appointed to the job four years ago. Source: Bloomberg.com Date: July 31, 2012 Link: http://www.bloomberg.com/news/2012-08-01/police-chief-s-204-000-pension-shows-how-cities-crashed.html Questions for Discussions: Explain the crisis facing these cities in terms of financial mismanagement of budgets and cash flow estimations? Is there… Read more »
Vanity variety takes off on the Internet
Description: As a new wave of big names enter the growing field of Web series, leave it to Larry David to keep enthusiasm in check. “I wouldn’t say I’m excited, but I’m looking forward to it,†David says at the start of Jerry Seinfeld’s new series, Comedians in Cars Getting Coffee. Source: Montrealgazette.com Date: July… Read more »
To Build Consumer Trust, Reviews Are the Key
Description: Amid a sea of information, consumers respond to authenticity and expertise provided by brands. Source: eMarketer.com Date: July 31, 2012 Link: http://www.emarketer.com/Article.aspx?R=1009229&ecid=a6506033675d47f881651943c21c5ed4#bpjrVDtFgA8dRZxi.99 Questions for Discussions: Why are reviews so valued by consumers? How can companies use social media to leverage this promotional tool?
What’s next for Apple?
Description: Analyst Gene Munster says new versions of the iPhone and iPad are key. He also expects a new Apple TV to be launched. Source: CNNMoney.com – video report Date: July 25, 2012 Link: http://money.cnn.com/video/technology/2012/07/25/t-apple-tv-next-few-years.fortune/ Questions for Discussions: What are the projections for Apple and competitors in this business? What product do you think will… Read more »
Your credit card costs small biz thousands
Description: Retail merchants get charged a fee when you use plastic and recent reforms don’t seem to be reducing the burden on small businesses. Source: CNNMoney.com – video report Date: July 20, 2012 Link: http://money.cnn.com/video/smallbusiness/2012/07/19/sbiz-credit-card-costs.cnnmoney/ Questions for Discussions: Describe how cash, credit and debit card processing affect the operations of retailers. Do you think these… Read more »
Dating Sites Aim for a Novel Idea: Actual Dates
Description: New Yorkersâ€â€wait for itâ€â€like to dine at trendy restaurants on a first date. In Detroit, they prefer to do the serving themselves via volunteer work. Singles living in sunny Los Angeles are apt to be sporty and hit the hiking trails for a first outing together, according to data collected by the website HowAboutWe.com,… Read more »
Andalusia’s small business crushed by Spanish slump
Description: Andalusia’s sunny beaches, shady plazas and flamenco dancing attract millions of northern European visitors each year but the southern region has become symbolic of Spain’s decline and its small businesses are paying the price. Source: Reuters.com Date: July 26, 2012 Link: http://www.reuters.com/article/2012/07/26/us-spain-andalusia-idUSBRE86P0WZ20120726?type=smallBusinessNews Questions for Discussions: Summarize and explain the highlights in this report. How… Read more »
