Description: Facebook Inc. (FB) plunged to a record low after its first earnings report as a public company showed a slower sales gain and narrower profit margins, failing to allay concerns over growth that have dragged down the shares. Source: Bloomberg.com Date: July 27, 2012 Link: http://www.bloomberg.com/news/2012-07-27/facebook-falls-after-report-fails-to-quell-concerns-over-growth.html Questions for Discussions: Why has the stock fallen… Read more »
Posts By: Brahm Canzer
Kayak sails into the market
Description: Co-founders Steve Hafner and Paul English discuss the future of the online travel website on the day of its IPO. Source: CNNMoney.com – video report Date: July 20, 2012 Link: http://money.cnn.com/video/markets/2012/07/20/investing-kayak-ipo.cnnmoney/ Questions for Discussions: Describe how Kayak works. How is it better than other online travel websites? How would you design an app for… Read more »
Ireland Bulldozes Ghost Estate In Life After Real Estate Bubble
Description: Ireland is opting for bulldozers rather than bankers as it starts to clear the legacy of the housing boom whose collapse brought the economy to its knees. Source: Bloomberg.com Date: July 19, 2012 Link: http://www.bloomberg.com/news/2012-07-19/ireland-bulldozes-ghost-estate-in-life-after-real-estate-bubble.html Questions for Discussions: How did over-supply undermine the real estate market? Who is to blame for this fiasco? How… Read more »
Yahoo: Help Us, Marissa Mayer. You’re Our Only Hope
Description: The Yahoo! (YHOO) board of directors was leaving nothing to chance. The Internet company is known throughout Silicon Valley as a leaky ship whose internal deliberations often turn up on blogs or in other media outlets. So when the company’s four-member chief executive search team met Google (GOOG) veteran Marissa Mayer for the first… Read more »
Social Media Usage Plateaus Among Marketers
Description: Mobile and location-based marketing are newer growth areas Source: eMarketer.com Date: July 18, 2012 Link: http://www.emarketer.com/Article.aspx?R=1009197&ecid=a6506033675d47f881651943c21c5ed4#P11cIZjFmqFpWRvW.99 Questions for Discussions: Summarize and explain the highlights in this report. How do you think these trends will perform over the next five years?
It doesn’t add up, but shoppers are suckers for bonuses
Description: A recent study in The Journal of Marketing shows that “buy one, get one free†promotions are more enticing to shoppers than, say, a 50-per-cent discount on a single item, even if that shopper doesn’t need two of what’s being promoted in the first place. In other words, bonuses are more attractive to shoppers… Read more »
China’s growth hits 3-year low
Description: From poor migrant villages to multi-million dollar housing developments, people in China are beginning to feel the squeeze. Source: CNNMoney.com – video report Date: July 13, 2012 Link: http://money.cnn.com/video/news/2012/07/13/n-china-slowdown.cnnmoney/ Questions for Discussions: How has the global economic slowdown affected the wealthy and not as wealthy in China? How is supply and demand theory reflected… Read more »
Cuba holds first ever tech festival
Description: A surprising location for a tech event, Cuba’s ‘click festival’ is dedicated to expanding internet access on the island. Source: CNNMoney.com – video report Date: July 12, 2012 Link: http://money.cnn.com/video/technology/2012/07/03/t-cuba-tech-conference.cnnmoney/ Questions for Discussion: What did you learn about the online business in Cuba? How does government control of prices affect consumer behavior? Do you… Read more »
Mobile TV app could upend the cable-broadcast business
Description: Barry Diller, the consummate Hollywood deal maker who revamped the TV business in the 1980s, is back in the media spotlight after a federal judge threw out an injunction against Aereo, the online TV service he backs. Source: GlobeandMail.com Date: July 13, 2012 Link: http://www.theglobeandmail.com/technology/business-technology/mobile-tv-app-could-upend-the-cable-broadcast-business/article4414783/ Questions for Discussions: What are the issues facing the… Read more »
Marketers Up the Ante on Social Media Sponsorships
Description: Marketers rely most on blog posts and Twitter to reach their audience Source: eMarketer.com Date: July 13, 2012 Link: http://www.emarketer.com/Article.aspx?R=1009188&ecid=a6506033675d47f881651943c21c5ed4 Questions for Discussions: Summarize the highlights in this report. Why do you think this strategy is gaining in popularity? Does it work better for certain products?
