Description: Meet Jessica Mah: The 20-year-old chief executive who’s on startup No. 3. She’s the CEO of InDinero, a Website that lets small businesses automatically track their finances with no data entry required. Barely a month after finishing the Silicon Valley startup incubator program Y Combinator, she scored $1 million in seed funding. Next on… Read more »
Posts By: Brahm Canzer
New Gap logo ignites firestorm
Description: A new logo is a gamble. It can brighten up a company’s image — or enrage loyal customers. Source: CNNMoney.com  Date: 10/08/2010 Link: http://money.cnn.com/2010/10/08/news/companies/gap_logo/index.htm Questions for discussion: Why do you suppose there was such negative response to the new logo? What would you recommend that marketing management do now?
Airbus A380 Bypasses Hubs as Smaller Cities Clamor for Flights
Description: Airbus SAS’s A380 superjumbo, designed to carry 500 people per flight between the world’s biggest airport interchanges, is carving out an unexpected new market with direct travel to non-hub cities. Source: Bloomberg.com  Date: 10/08/2010 Link: http://www.bloomberg.com/news/2010-10-07/airbus-a380-jumbo-jet-bypasses-hubs-as-smaller-cities-clamor-for-flights.html Questions for discussion: What does this report have to say about the current and future direction of… Read more »
What J&J’s CEO didn’t say
Description: CEO William Weldon admitted to lawmakers that his company made mistakes involving numerous recalls, but never explained how they happened. Source: CNNMoney.com – video report Date: 10/01/2010 Link: http://money.cnn.com/video/news/2010/09/30/n_tylenol_recall_hearing.cnnmoney/ Questions for discussion: Summarize the plan at Starbucks to expand into other businesses by using the web? Do you think this plan will be successful?… Read more »
HP taps outsider as CEO
Description: Although ex-SAP Chief Leo Apotheker lacks experience in the key consumer market, analysts say he will bring much-needed leadership to the tech giant. Source: CNNMoney.com – video report  Date: 10/01/2010 Link: http://money.cnn.com/video/markets/2010/10/01/mkts_hp_apotheker.cnnmoney/ Questions for discussion: According to the report, what are the positive and negative aspects of the recent appointment of Leo Apotheker… Read more »
Samuel Gordon Jewelers: A Small Business That Gets Social Media
Description: Daniel Gordon loves to chat. As President of Oklahoma City-based Samuel Gordon Jewelers  and the 4th generation of his family to run the 106-year-old company  you might figure that being social comes with the territory, since he is the face of his company. Source: BNET.com  Date: 09/28/2010 Link: http://www.bnet.com/blog/smb/samuel-gordon-jewelers-a-small-business-that-gets-social-media/2274?promo=713&tag=nl.e713 Questions for… Read more »
How Much Do You Think He Makes?
Description: Does knowing your colleagues’ salaries make you happy or disgruntled? Source: Slate.com  Date: 09/28/2010 Link: http://www.slate.com/id/2268886/ Questions for discussion: What does this article have to say about how employees look at their pay? What lessons are there here for management? Which motivational models discussed in the textbook helps explain the results of this… Read more »
Bugatti, Ferrari Sell Out of Supercars as Luxury Roars Back
Description: Bugatti, Volkswagen AG’s supercar brand, and Fiat SpA’s Ferrari have sold out of their most expensive models as demand for luxury vehicles roars back. Source: Bloomberg.com  Date: 10/01/2010 Link: http://www.bloomberg.com/news/2010-09-30/bugatti-sells-out-of-2-7-million-world-record-model-as-luxury-roars-back.html Questions for discussion: Why are these cars selling so well during a time when general economic conditions are so poor? What do these… Read more »
Starbucks Stirs Up New In-Store Web Hub
Description: At the Think Mobile conference in San Francisco, Starbucks VP Adam Brotman outlines the company’s vision for a new Web-based network available in its coffee shops. In partnership with Yahoo, the new site will offer movies, music, and premium content from The Wall Street Journal and Zagat for free. Source: BNET.com – video report… Read more »
World’s largest off-shore wind farm
Description: Off of the coast of Great Britain, 100 wind turbines power 200,000 homes Source: CNNMoney.com – video report  Date: 09/23/2010 Link: http://money.cnn.com/video/news/2010/09/23/n_gb_off_shore_wind_farm.cnnmoney/ Questions for discussion: Do you think this energy business would be as successful, without government subsidies? What role should government play in helping emerging enterprises establish themselves? Are subsidies fair to… Read more »
