Description: Dog TV…will it turn your dog into a canine couch potato? For only $5 a month, your dog can watch this commercial-free network at any time of the day. Source: CNNMoney.com – video report Date: August 09, 2013 Link: http://money.cnn.com/video/news/2013/08/08/n-dog-tv-network.cnnmoney/index.html Questions for Discussions: What do you think about this concept? Do you think the… Read more »
Posts Categorized: Part 4: Marketing Management
Cory Vines: The Warby Parker of Activewear
Description: Aug. 9 (Bloomberg) — Cory Vines CEO Dan Lieberman discusses the company’s activewear with Scarlet Fu on Bloomberg Television’s “Money Moves.” (Source: Bloomberg) Source: Bloomberg.com – video report Date: August 09, 2013 Link: http://bloom.bg/1ey3ZIw Questions for Discussions: How does the Internet allow new businesses to enter the marketplace more easily? What are the special… Read more »
Rhea Lana’s Unpaid Moms ‘Don’t Care About Making Minimum Wage’
Description: Rhea Lana Riner is on a mission to get government off her back. As chief executive and founder of Rhea Lana’s, a children’s consignment franchise business based in Conway, Ark., Riner has been investigated twice in the past two years for labor violations, first by the Arkansas Department of Labor and then by the wage… Read more »
News media, meet Jeff Bezos
Description: Commentary: Amazon boss and his new hobby could be a good long-term fit Source: Businessweek.com Date: August 09, 2013 Link: http://www.marketwatch.com/story/news-media-meet-jeff-bezos-2013-08-07?siteid=nwtwk Questions for Discussions: What is the strategic thinking suggested behind Bezos’ acquisition of the Washington Post? Do you think he will be successful?
Wal-Mart $15 billion buyback a good thing: Feldman
Description: Joe Feldman, managing director at Telsey Advisory Group, talks to Bloomberg Television’s Adam Johnson outside of the Wal-Mart annual meeting, where a new $15 billion share buyback program was approved. (Source: Bloomberg) Source: Bloomberg.com – video report Date: June 07, 2013 Link: http://bloom.bg/15HESQL Questions for Discussions: Summarize the financial and investment performance at Wal-Mart…. Read more »
Another E-Commerce Experiment in Brick and Mortar
Description: BaubleBar, a New York startup that sells women’s accessories online, is opening a popup shop in Manhattan’s SoHo neighborhood tomorrow. The 4,000-square-foot location will serve Godiva chocolates and specialty cocktails and offer tablet computers that customers can use to demo personalized jewelry. Beyond the bells and whistles, the idea is to give customers the… Read more »
Costco CEO Craig Jelinek Leads the Cheapest, Happiest Company in the World
Description: Joe Carcello has a great job. The 59-year-old has an annual salary of $52,700, gets five weeks of vacation a year, and is looking forward to retiring on the sizable nest egg in his 401(k), which his employer augments with matching funds. After 26 years at his company, he’s not worried about layoffs. In… Read more »
Processed food makers kneading in some feel-good veggies and fruit
Description: Wheat fields, kitchen tables, and moms gazing approvingly at their sandwich-eating children: the conventions of bread advertising are well entrenched. But figure-conscious fashion models and bread products, usually, do not mix. Source: GlobeandMail.com Date: June 06, 2013 Link: http://www.theglobeandmail.com/report-on-business/industry-news/marketing/kneading-in-some-feel-good/article12393138/ Questions for Discussions: What does the article have to say about consumer perceptions of bread… Read more »
Can video ads save Facebook?
Description: It’s been a terrible year for Facebook’s stock. But a Wall Street analyst upgraded shares Thursday and suggested video ads may be coming this summer. Source: CNNMoney.com – video report Date: May 30, 2013 Link: http://money.cnn.com/video/investing/2013/05/30/investing-the-buzz-facebook.cnnmoney/ Questions for Discussions: Do you think Facebook users can be persuaded to engage with online advertising? Why is… Read more »
One Obstacle Won’t Budge in Japan’s Fight With Deflation
Description: Vending machines stocked with sodas are ubiquitous here, tucked away, it seems, in every nook and cranny of the country. They are found along Omotesando, the tree-lined shopping avenue known as the Champs-Élysées of Tokyo, and their glow lights up the back streets of hot spring towns like Hakone. They are even atop Mount… Read more »
